EN 
CZ 
Analytics
Creating an e-shop
Creating a website
SEO
Magazines and brochures 
THANK YOU
A performance channel on the thank you page that brings in new customers
At PromoGEN, we are constantly looking for innovations that can increase sales for our clients and we focus a lot on email marketing.
The size and quality of the contact database is an essential prerequisite for functional email campaigns. To collect contacts, it is advisable to engage gamificationor other less playful pop-up forms.
Or you can try another way and deploy your website Thanksgivingthat turns your e-shop's thank you page into an effective trap for new contacts and purchases through discount coupons. How does it work?
What is Thanksgiving?
The thank you page is an integral part of any e-commerce shopping process, but from a marketing perspective it often remains an unused space. Yet it is at this point that you have the customer's full attention and trust because they have just successfully completed an order. Why not take advantage of this?
Thanksgiving is a network consisting of partner e-shops. When a customer makes a purchase from you, they will be shown on the thank you page banner "We have a gift for you"where you offer your customer a gift for shopping with you in the form of exclusive discount coupons to partner e-shops.
Conversely, when a customer makes a purchase at another e-shop participating in Thanksgiving that does not compete with you, they will see your discount coupon on their thank you page. This creates exchange of customers across e-shops, which naturally complement each other, for example: sports nutrition × sports equipment; natural cosmetics × household accessories, etc.
New channel, new opportunities
The acquired contacts are immediately entered into your email database and become the starting point for further marketing activities. The thank you card not only brings in new customers, but also expands your email database.
With easy integration and zero upfront costs, the thank you page becomes a powerful channel to help your e-commerce store grow.
What automations would we recommend to use when working with Thanksgiving?
1) Welcome Campaign: Introduce yourself immediately after registration
You've got a new contact through the Thank You page, the customer has downloaded your discount coupon. Don't wait for them to take the next step. The first email makes the difference between staying and leaving.
What should your first email contain?
- Welcome the newly acquired contact, welcome tone is key - don't sell right away, but build a relationship with your customers.
- Introduce the main USP of your e-shop.
- Increase confidence - Recommend your best-selling or most popular products. Ideally with a photo, short description and CTA (e.g. "Show detail").
- Reminder: did the customer not use your discount coupon?
Contact downloaded a discount coupon but did not redeem it within 14 days? Prepare an automated scenario for this situation:
- If the offer is not used, re-generate the discount code for the customer or offer a new discount code, ideally with a higher value.
- Recall the benefits of buying, reviews, bestsellers.
- You've already paid for the contact - the goal is conversion, not a forgotten email.
- How to turn your first purchase into another order
Once a contact turns into a customer, you have new data - what they bought, what they viewed, what segment they prefer.
- Thank you for your purchase and offer related products.
- Use your first purchase to establish lasting customer loyalty.
- Offer related products, give a discount on your next order or show how to work with the goods.
- Don't forget about reactivation campaigns
Even the best contact doesn't stay active forever. If a customer hasn't opened your email in a while or hasn't purchased again, it's time to reach out to them in a different way.
- Offer the customer a limited-time discount, a gift with purchase or other benefit. Personalisation is the key, so the offer has a chance to catch the eye.
- Prepare a limited time personalized event.
- Remind yourself with added value, tips on favourite products, new products in the range or inspiration to buy.
- If the customer does not respond for a long time and is not active even after repeated contact, it is appropriate to remove the contact from the database.
Why start with Thanksgiving
The thank you page changes the way the thank you page can be viewed. Instead of a passive "thank you for buying", it can be turned into a full-fledged acquisition channel.
- You get new customers that you can't get in other marketing channels.
- We guarantee unbeatable discount coupons.
- 100% Performance Marketing.
- Expanding your database for email marketing.
- No entry fees.
If you are interested in Thanksgiving and would like to deploy it on your e-shop, please contact our partners at info@dekovacka.cz or you can just book a consultation. The first month for newly registered e-shops is FREE!
If you want help with the correct setup of automated scenarios, please contact us at info@promogen.cz or via the enquiry form below. Let us help you make the most of Thanksgiving.
