Flyers are the most typical tool of promotion and advertising. This is due to their variability, low price and wide impact on the target group. The most common leaflet formats are DL, A6 and A5. However, we can also meet A4 and A3 format. Variability in folded leaflets is mainly determined by the type of paper and the possibilities of their composition. Glossy or matte chalk paper is most often used, but offset or recycled paper is also used. For higher quality, the flyer can be laminated, partially painted or embossed. Paper weight is normally 135 g/m2, but it is possible to use weights from 80 g/m2, over 115 g/m2, 150 g/m2 to 300 g/m2. The storage of leaflets can be simple, inside or in an accordion. The type of warehouse is always determined by the number of pages, which ranges from 4 to 10.