Posters are the most typical advertising product in the field of music and film, but they also affect all other areas, due to their great impact on the target group and also easy application both indoors and outdoors. Posters are essentially ubiquitous, so their impact is mass, which results in their high popularity and use. Poster formats range from A3, A2, A1 to A0 to B2, B1 and B0. These posters are most often printed on glossy or matte chalk or offset paper with a weight of 80 g/m2 to 115 g/m2, 135 g/m2, 200 g/m2 to 300 g/m2. The so-called CLV poster or citylight is also a popular form of advertising.


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