News

05 Nov

News, E-shops, Performance advertising

Meta Andromeda and the end of creative fatigue?

• 5. 11. 2025
• By Vojtěch Nekoranec

This is another way to describe the phenomenon that awaits all Meta accounts that rely on only one creative line. Meta is deploying its...

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02 Nov

News, Marketing, Case studies, Performance advertising

Sweet growth OLLIES. Year-on-year sales increase of 35 %!

• 5. 11. 2025
• By Vojtěch Nekoranec

How it all started It's the end of summer 2024, and our Performance and Emailing teams are starting a new challenge - jumpstarting the meteoric growth of cu...

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27 Oct

News, Marketing, Case studies, Performance advertising

Case Study: Enjoy Style - How we chopped the fashion hyper-competition, knocked 25 % off PNO and lifted sales by 75 %

• 2. 11. 2025
• By Kateřina Čajanová

How we chopped the fashion hyper-competition, knocked 25 % off PNO and lifted sales by 75 % START: What we (re)set at Enjoy Style Problem...

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07 Oct

News, E-shops, Performance advertising

Cookie bar

• 14. 10. 2025
• By Lukas Krystek

Cookie bar. An inconspicuous, yet extremely important thing that every e-shop must have. But while some websites have it in the palm of their hand, ...

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01 Oct

News, Marketing

Reels: from idea to finished video

• 7. 10. 2025
• By Aneta Kohlmannová

How are reels made and is it really as simple as it looks? Reels are one of the most prominent formats on social media. They can...

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05 May

News, Marketing, Performance advertising

Case Study: the World of Caravans

• 6. 5. 2025
• By Vojtěch Nekoranec

Baseline: what we solved Caravan World is one of the largest sellers of caravan accessories with the largest stock of ...

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28 Apr

News, Marketing, Performance advertising

THANKSGIVING A performance channel on the thank you page that brings in new customers

• 6. 5. 2025
• By Marek Ružička

At PromoGEN, we are constantly looking for innovations that can increase sales for our clients and we focus a lot on email marketing. ...

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28 Mar

News, Marketing, Performance advertising

Case study: how we boosted Strakon Medical's growth with performance marketing

• 28. 3. 2025
• By Vojtěch Nekoranec

How can you help a healthcare facility to use its full capacity and expand its business? In our cooperation with Strakon Medical, we have focused...

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10 Mar

News, Marketing, Performance advertising

The use of causal statistics in marketing: The Key to Better Campaign Evaluation

• 12. 3. 2025
• By Vojtěch Nekoranec

When evaluating marketing events or activities, we often choose traditional metrics such as conversion rates, average order value, ...

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24 February

News, E-mailing, Newsletter

Seznam.cz introduces a revolution in transactional emails

• 24. 2. 2025
• By Marek Ružička

Seznam.cz comes with a new feature in the form of structured data for orders.Thanks to them, key information about the order (number, status,...

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