Optimalizace pro vyhledávače (SEO)

Search Engine Optimization (SEO)

Search engine optimization - and now also AI tools - is key to increasing your website's visibility in search results and ensuring steady organic traffic.

Below you will find a list of recommendations and specific steps that will improve both technical performance of the website, yes the quality and relevance of its content. Both of these aspects fundamentally affect how well your website will indexed, ranked and displayed users and search engine algorithms.

Step 1 - Keyword Analysis

Target:

We select keywords with the highest potential for SEO and PPC and suggest adjustments to the site based on search and competition.

What we're gonna do:

We identify relevant keywords and phrases for your segment
We classify them by intent and find out their searchability and current positions
Compare positions with competitors and determine the potential for higher conversions
We will suggest specific steps for adjusting content and advertising campaigns

Step 2 - Web Content Analysis

Target:

We ensure that the content of the website is readable, original and fully optimized for search engines.

What we're gonna do:

Evaluate the quality, originality and informational value of the texts
We check the use of keywords, headings, metadata and internal links
We detect duplicate content and suggest modifications
Verify implementation of structured data and rich snippets
We design and create new content based on keyword analysis, including long-tail terms

Step 3 - Technical site analysis

Target:

We will identify technical deficiencies that hinder the indexation, speed and usability of the site and suggest specific steps to eliminate them.

What we're gonna do:

Check indexing (robots.txt, meta robots, sitemap.xml)
We analyze site speed and Core Web Vitals metrics (LCP, FID, CLS)
Evaluate mobile usability and responsiveness (Mobile-First approach)
We check the structure and clarity of URLs
We verify correct redirects and SSL certificate functionality
Check internal linking, error pages and broken links
Evaluate the quality and quantity of external links

Step 4 - Web analytics

Target:

We provide accurate measurement of website performance and user behaviour, enabling you to make informed marketing and business decisions.

What we're gonna do:

Verify correct deployment of measurement tools (Google Analytics 4, GTM)
We set up measurement of e-commerce data, events and conversions
Prepare clear reporting in Looker Studio for strategic management

Step 5 - Analysis of external factors

Target:

We evaluate the quality of backlinks, domain authority and online reputation. Based on the data, we will suggest specific steps for long-term growth.

What we're gonna do:

We check the number, quality and toxicity of backlinks
Identify potential risks of penalisation
Evaluate domain authority (DA, DR) and online reputation
Compare results with competitors
Check Google Business profile and reviews

Step 6 - SEO Content Creation

Target:

We will create optimized content that will increase organic traffic and boost site visibility.

What we're gonna do:

We will design content strategy and topics based on keyword analysis
We write and edit SEO articles (including images and styling)
We publish articles with internal linking and optimized tags

How does SEO analysis work?

SEO analysis is not a one-off spreadsheet. It's a plan to move your website higher than the competition in search results over the long term.

1. Introductory meeting

We'll find out what you do, who you sell to and what your goals are.

2. Connection to data

We'll check Google Search Console and analytics - we'll get the first insight into site performance.

3 .Competitor analysis

We select 2-4 major competitors and compare their performance, content and visibility.

4. Keywords and positions

We create a table with relevant terms, searches, positions and comparisons with competitors. We'll break it all down clearly.

5. Optimization design

We will prepare specific recommendations - what to improve, what to add, where you have the greatest potential for growth.

6. We will process everything for you

We won't just hand you the output. We will implement all modifications and suggestions in practice.

- References -

Clients trust us

We are very satisfied with PromoGEN. We appreciate their pro-client approach, fast and quality processing of the assignment, excellent communication and helpfulness. Moreover, the pricing policy is very fair. They are not afraid of new challenges and always try to find the best solution. We highly recommend working with them.

Whenever I need something - I send an email with what I want and I don't have to worry about the rest. Thank you for the ideal cooperation for me.

For two years now we have been counting Promogen among our first-class suppliers. Pro-client approach and quality orientation is the basis of Promogen. We can highly recommend Promogen to anyone looking for quality marketing services.

In business, it is essential to surround yourself with people who are the best in their respective fields. And in my opinion, the best agency for e-mailing is Promogen. They are constantly coming up with super innovations and ideas, they are flexible and really handy. I think we will be emailing together for a long time to come.

We are not afraid to try new things, but development is moving forward very quickly and internally we have not been able to keep up with the market for a long time. We started working with the Promogen agency, and the results came very quickly. What is agreed is valid, including deadlines.

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