E-mailing, E-shops

Case study: training room

01 December
E-mailing, E-shops, Advertising

Finally! Less emails, more sales.

Leader in lingerie sales, group Trenýrkárna.cz, alluded to the limits of the old email tool - poor automation options, complicated reports and messy data across 28 languages. As the complexity of the business grew, it became clear that they needed a tool designed for the next phase of growth... Moving to Bloomreach Engagement's full-fledged Customer Data Platform (CDP) literally changed the game for them.

We reduced the volume of mailings by a whopping 66 %, but campaign revenue and conversions from automations increased significantly!

Learn how we've not only improved performance and accelerated the marketing team's work through advanced abandoned cart personalization and new features like Anniversary and Watchdog, but more importantly, improved the customer experience and reduced churn rates.

Full case study
Marek Růžička

Marek Ružička

Head of E-mailing
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