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Gamification in e-mailing: How to get contacts of potential customers in a playful way
Email marketing is one of the most effective tools of an online marketer. Fact.
However, it is impossible to do without a quality e-mail database. Fact.
Getting new addresses is very difficult and quite expensive. Fact.
However, there are ways to do it. Fact.
Thanks to selected gamification tools, at least double your email flow to your database.
What is gamification?
Relatively new marketing technique, which aims to increase customer interest by using game tools, thinking and principles.
In our case, instead of an ordinary pop-up (a pop-up window with a request to sign up for the newsletter) or a field on the page for signing up for the newsletter we will use human playfulness to gain contact. For example, the game "Wheel of Fortune”, where the customer gets a chance to get a discount on their purchase in exchange for their email.
What are the results?
✨ The increase in conversion rate compared to the classic pop-up is at least double. Often though we reach numbers up to 4x larger. At the same discount as for the pop-up window. Subsequent sales also grow similarly.
✨ It brings the best results from gamification elements Wheel of Fortune, but puns like Pexesa, advent calendar during the Christmas season, but also other puns. You can see for yourself what they can look like on our demo versions.
When Christmas comes
Wheel of Fortune really works best in the long run. Except for Christmas time. That's when the advent calendar comes into play, with a new reward every day - even for existing customers. And business numbers are soaring…
If you are interested in this way of getting contacts, contact colleague Jakub Malý – by e-mail at jakub.maly@promogen.cz or by phone 775 505 477. He will be happy to talk to you, give you advice and come up with the ideal solution just for you.
And one more thing…
We can also transfer gamification to real life - for your customers, partners, suppliers or clients, we will design and produce an original advent calendar with, for example, your products. This is because we have our press and production division, which manages even the impossible. Be sure to call Jakub here as well, he will advise you.
