E-shopy Archives - PromoGEN.cz

05 Nov

Meta Andromeda and the end of creative fatigue?

5. 11. 2025
By Vojtěch Nekoranec

This is another way to describe the phenomenon that awaits all Meta accounts that rely on only one creative line. Meta is deploying its...

07 Oct

News, E-shops, Performance advertising

Cookie bar

14. 10. 2025
By Lukas Krystek

Cookie bar. An inconspicuous, yet extremely important thing that every e-shop must have. But while some websites have it in the palm of their hand, ...

08 John

E-shops, Marketing, Case studies

Redesign and new website for the Jeans Store e-shop - case study

20. 1. 2025
By Petra Sobotka

How to easily, efficiently and successfully move a functional e-shop to Shoptet? And how much can a redesign, new style and hairstyle affect your e-shop?

08 Oct

E-mailing, E-shops, Marketing

How SMS campaigns increase performance and turnover

15. 11. 2024
By Marek Ružička

At our client Trenýrkárna.cz, we have been focusing on optimizing the Customer Journey for a long time and we use a wide range of marketing channels...

10 Sept

Display advertising, E-shops, Marketing

AI in performance marketing: a revolution in campaign optimization

14. 11. 2024
By Tomas Obadal

Performance marketing focuses on measurable results such as clicks, conversions and ROI. With the advent of artificial intelligence...

28 June

Display advertising, E-shops, Performance advertising

How to collect leads for products worth 500 000 CZK+

17. 7. 2024
By Vojtěch Nekoranec

Why do we have to approach more expensive products or services differently in lead generation than we do with consumer goods? The common denominator...

27 Mar

E-mailing, E-shops

Reactivation Campaign - the unjustly neglected automation

26. 7. 2024
By Admin

In emailing, automations like the abandoned cart are a necessity. Similarly, most e-tailers will sooner or later run out of holiday preparation...

26 February

E-shops, Performance advertising

Increase in December sales by 274 %

2. 12. 2024
By Admin

Thanks to an analytical dashboard, increased communication between its teams and enhanced targeting, povidlo.cz has achieved an unprecedented year-on-year...