EN 
CZ 
SK 
Email Marketing
Analytics
E-shops on Shoptet
Magazines and brochures 
Migration to a new emailing tool
At the Agátina svět e-shop, we replaced the original technology from IBM WCA (Acoustic) with the new Ecomail tool and implemented automatic campaign migration.
The main task - precise segmentation
The division of the DB according to interests - the so-called Interest tagging and its integration took place entirely on our side. Using Google Tag Manager, we capture "suitable for" labels from products and send them as a custom event to Ecomail. In Ecomail, labels are assigned and fall into pre-prepared segments. Distribution by age, interest, gender. And thanks to this, we are able to target the new automatic campaigns very precisely and thus significantly improve their results.
• Dynamic menu – Standard items
Dynamic items by category visits
Welcome campaign
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 |
Abandoned browsing
Average of 1000 emails sent per month
Open Rate: 47 %
(the most successful wooden trains, 58.4 %)
Abandoned cart
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Heureka assessment
Automatic display of recent reviews
Nearest store – display by zip code
If the zip code is unknown, a general list of stores
Evaluation after purchase – for a completed evaluation, a discount on the next purchase. Automatic export of the evaluation to an XML feed.
 |
 |
Dynamic menu
Standard items
Dynamic items
by category visits
Abandoned browsing
Average of 1000 emails sent per month
Heureka assessment
Automatic display of recent reviews
Nearest store
display by zip code
If the zip code is unknown, a general list of stores
Welcome campaign
|
|
Abandoned cart
|
|
Evaluation after purchase – for a completed evaluation, a discount on the next purchase. Automatic export of the evaluation to an XML feed.
|
|
46 %
year-on-year increase in e-shop turnover
1,289,725 CZK
from automated campaigns
in 5 months
50 %
cost reduction
for an e-mailing tool
Growth in transactions and sales
from e-mailing
Increase in turnover share
for automatic campaigns
on 42 % for 5 months
Result
The new tool from Ecomail brought an increase in e-mailing revenue by almost 144 % and reduced costs by 50 %.
