How to improve transactional emails

Don't underestimate transactional emails 

Mails with information about the order have significantly more attention than newsletters. That's why you have to show how good you are in them. All important information visible at a glance, both on mobile and on a computer. And if possible, in a personalized and pleasant way. Pay attention to these emails also to save your time. The more accurate the email, the better fewer phone calls and emails from waiting customers you can expect. 

What a transactional email must contain

• Clearly identified sender 
• Subject and preheader facilitating orientation 
• Information about the content of the order, the method of payment and delivery 
• Instructions on how to solve a possible problem 

What's cool is when a transactional email contains

• Shipment tracking code 
• In the case of personal pickup, a map with a description of how to the delivery location 
• Personalization - for example, addressing by name 

How many transaction emails to send for one order? 

Approaches are different, but years of experience say yes the ideal number is three. One more in case of prepayment. 

1. Acceptance of the order, possibly supplemented with payment information 
   • Recapitulation of goods 
   • Recapitulation of the payment and any instructions for what has been paid 
   • Estimated place and time of delivery  
2. Possible acceptance of payment 
   • Information about the received payment and invoice - in the case of advance payment, it is advisable to send it immediately after receiving the payment 
3. Shipment of goods 
   • Summary of order 
   • Time and method of delivery. A map and a description of the route are also ideal for delivery points 
   • Link to watch 
4. Goods delivered
   • Thanks 
   • Invoice 
   • Instructions for possible complaints and replacement 

And all this can be easily done on Shoptet. We will prepare templates for you tailored, which not only verbally, but also graphically will inform about the status of the order. The impression of your transactional emails will be many times higher than that of the competition. See what such emails can look like in the gallery. 

If sending transactional e-mails from your e-shop solutions is not enough for you, it is also possible to use e-mail platforms such as Ecomail or Targito. 

How to improve transaction mail even more 

If you don't overdo it, in the transaction email you can also work with marketing. For example, offer entry into the loyalty program or send a coupon for the next purchase at the same time as the tax receipt. But don't overdo it. 

You want after reading the article help improve your transactional emails whether on Shoptet or another platform? Just call or write. 775 505 477, online@www.promogen.cz. We will be very happy to help you