E-mailing Archives - PromoGEN.cz

24 February

Seznam.cz introduces a revolution in transactional emails

24. 2. 2025
By Marek Ružička

Seznam.cz comes with a new feature in the form of structured data for orders.Thanks to them, key information about the order (number, status,...

24 February

E-mailing, Newsletter

How do I play a video directly in an email on Seznam.cz? We have a solution for you!

4. 3. 2025
By Marek Ružička

It has long been a rumour in email marketing that it is not possible to play a video directly in an email client, as most ...

16 August

E-mailing, Newsletter

Using AI in email marketing: a revolution in customer communication

14. 11. 2024
By Tomas Obadal

In the digital era, email marketing is still one of the most effective tools for communicating with customers. With the advent of Artificial Intelligence (A...

26 July

News, Marketing

How AI is changing marketing

14. 11. 2024
By Tomas Obadal

In the digital world, keeping up with the latest technologies is crucial. One of the most significant changes in recent years is the use of artificial and...

28 June

Display advertising, E-shops, Performance advertising

How to collect leads for products worth 500 000 CZK+

17. 7. 2024
By Vojtěch Nekoranec

Why do we have to approach more expensive products or services differently in lead generation than we do with consumer goods? The common denominator...

03 June

E-mailing, Newsletter

Tips and tricks for top mail templates

28. 6. 2024
By Marek Ružička

Email marketing is a key part of a successful digital marketing mix. A well-prepared email template can significantly increase...

22 Apr

E-mailing, Newsletter

Push notifications - case study

2. 12. 2024
By Marek Ružička

Push notifications have long been a neglected channel, but recently many e-shops have realized their quick payback and great...

27 Mar

E-mailing, E-shops

Reactivation Campaign - the unjustly neglected automation

26. 7. 2024
By Petr Matoušek

In emailing, automations like the abandoned cart are a necessity. Similarly, most e-tailers will sooner or later run out of holiday preparation...

16 John

E-mailing

Google tightens rules for newsletters

2. 12. 2024
By Petr Matoušek

From February onwards, you will have to work even more carefully with your mailings. This is because of the new rules that Google has come up with. It has to be said that it's ...