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How do I play a video directly in an email on Seznam.cz? We've discovered a solution!
In email marketing, for a long timetime it is said that cannot be played video directly in the email client because most of them play Videos does not support. Standardm progress was the use of an image with a "play" button thaté Fromleads e-mail recipient to an external page where you can start the video. But we found a way to display the video directly in the email when using the web Seznam.cz version!
The myth of (non) video support in emails
Most email clients block direct insertion of videos for technical reasons. So when marketers want to promote video in emails, they usually choose:
- Animated GIFs
- Images with play button
- Links leading to YouTube, Vimeo or your own website
However, Seznam.cz does things differently and allows you to play a YouTube video directly in the web version of its email client - if you meet several of the following conditions.
How does it work?
We have found that if the link to the video is inserted in the correct way, Seznam.cz automatically recognizes it and displays the player directly in the email. Here are the key terms:
- Using the correct link format
- The YouTube link must be in the format:
https://www.youtube.com/watch?v=VIDEO_ID - Shortened links such as
https://youtu.be/VIDEO_IDor embedded iframes do not work.
- The YouTube link must be in the format:
- The link must be placed in an HTML block
- Our tests have shown that placing the link in a tag works best <h1>.
- Sample HTML code can be found below
- Link tracking must be disabled
- Most emailing platforms change the links to their tracking domains. However, this causes Seznam.cz to not recognize the link as a video.
- For example, on the Ecomail platform, it can be disabled using the parameter: data-msys-clicktrack="0″.
Practical example of HTML code
If you want the video to play directly in the email, use this code:
<h1>
<a href="https://www.youtube.com/watch?v=Fc3Q4QbzxBw" target="_blank" rel="noopener" data-msys-clicktrack="0">
Link to the video below which will be displayed
</a>
</h1>
Restrictions and segmentation
While this is a great feature, it is important to keep in mind a few limitations:
- The video will only appear in Seznam.cz web interface.
- It will not appear in the Email.cz mobile app or other email clients (e.g. Outlook, Gmail, Apple Mail).
- Therefore, we recommend segmenting the recipients and showing the video only to those who read the emails on Seznam.cz in a web browser.
Possibilities of use in e-mail marketing
This new feature opens up new possibilities for email campaigns, such as:
- Product videos directly in emails - instead of static images, you can show the product in action.
- Instructional videos - suitable for customer onboarding or demonstrations of new features.
- Content Marketing - linking emails to video content without having to redirect to another website.
Conclusion
Embedding videos directly into email opens the door to other possibilities for email marketing. If you want to know more or are looking for professional management of your campaigns, contact us and we'll be happy to help you implement this method!
