Shrnutí zajímavostí ze SendSummitu

Summary of highlights from SendSummit

1. 11. 2023
Posted by Petr Matoušek

Summary of highlights from SendSummit

We lectured at the biggest conference. While we were there, we prepared some observations and links to other presentations for you.

Tomáš Zísler – CEO Datalook: Data analysis and how to do it, clustering vs. segmentation, and introducing the Datalook tool

Tomáš Zísler introduced us to the most important aspects of data analysis and emphasized the importance of quality segmentation, or clustering. He explained that working with RFM analysis is sometimes not enough. is not enough and pointed out the need to use more extensive methods such as clustering. He showed how they work with data in Datalook.

Ondřej Popelka: Size of segments vs. relevance and differences according to different markets

Ondřej Popelka focused on the size of the segments and emphasized that a minimum number of 5,000 users is a must to achieve real relevance. He further informed us that due to the different markets, it is necessary to adapt the content and look for compromises in order to make the campaigns as successful as possible globally.

Martin Halama, Mailnatives: Collecting contacts in various markets across Europe

Collecting contacts is the cornerstone of any email list. Martin Halama explained the strategies of collecting contacts in various markets across Europe with practical examples and tips. The experience and know-how he shared is extremely valuable to anyone looking to expand into other markets.

Petra Dolejšová: Pitfalls of e-mailing from the legal side with practical examples and secret tips

Petra Dolejšová warned us about potential legal problems associated with e-mail marketing and other related channels. Her examples from practice brought us closer to situations that we might not have come up with on our own.

Jaroslav Kaucký: Retention strategy in practice

Customer retention is a significant factor for long-term success. Jarda gave us an inspiring example of how to design and implement effective retention strategies. He also introduced us to a bit of the group's history, which was key to the development of their marketing thinking.

David Finger, The List: Rules and Tips for Email Delivery

David Finger, representative of Seznam, introduced us to the key rules and tips for optimizing email delivery. As one of the main e-mail providers in the Czech Republic, his advice is a golden treasure for every e-mail marketer.

Petr Cikán: Research on the state of e-mail marketing in the Czech Republic

Sherpas conducted an interesting research regarding the state of e-mail marketing in the Czech Republic. The results showed us that more than 50 percent of e-shops do not make themselves known through e-mail at all, and even those who do have big gaps in their mailings. I will add that if you want to become stars in this field, write to us - online@www.promogen.cz.

Jana Šobrová: Practical tips for increasing conversions from e-mailing

A lecture with tips on how to increase conversions from e-mailing. Her practical advice is suitable for all beginners in the field of email marketing.

Robert Wlodarski, MessageBird: Instant messaging as another communication channel

Robert Wlodarski introduced us to the world of instant messaging as a marketing channel. Using a few examples, he showed how to use this rapidly growing way of communicating with the customer.

Jan Baštýř, Targito: Introducing AI in email marketing

Jan Baštýř presented us with how artificial intelligence managed to prepare a really successful campaign. The lecture was full of tips on specific instruments. I saw the head of development of Targit give a lecture for the first time, and I have to say that I have not been so entertained by anyone in a long time.

Jakub Čižmař: A pragmatic view of e-mailing and practical tips from practice

Jakub Čižmař guided us through a more pragmatic view of e-mailing and shared his personal tips from practice. His down-to-earth advice was perfect and makes everyone think a little bit about doing emailing a little differently.

Adam Pýcha: A successful bookseller and his original view on e-mail marketing

Adam Pycha gave us an insight into the successful marketing communication of Kniha Dobrovský and his original approach to e-mail marketing. Great inspiration when you think about how to make your brand a successful lovebrand.