Jak na sběr leadů pro produkty za 500 000 Kč+

How to collect leads for products worth 500 000 CZK+

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How to collect leads for products worth 500 000 CZK and more

Why do we have to approach more expensive products or services differently in lead generation than we do with consumer goods? The common denominator for selling new builds, caravans, bespoke software solutions or even finding new partners in the B2B segment is a long decision-making process that often takes months to years.

For more expensive products and more complex services, it is important to build trust and relationships with potential clients. This includes providing detailed information about the product, its benefits and return on investment. Emphasis should be placed on a personalised approach and tailoring to the specific needs of the customer. It is often necessary to provide clients with demonstrations, references and case studies that can serve as evidence of the quality and reliability of the solution offered.

In addition, it is essential to use multi-channel communication, which includes email marketing, social networks, face-to-face meetings and participation in professional conferences and trade fairs. These channels help to increase brand awareness and keep in touch with potential customers during their decision-making process.

One of the Key channels, through the lens of which we will focus on the issue, is i performance marketing.

We'll show you how to effectively collect leads, build client relationships and optimize sales tactics for better results.

KEY TIP

The web is overloaded with information, aim for a unique landing page

When collecting leads from performance campaigns, it is a big mistake to target regular web pages. Why? Websites for more expensive products and services often contain a lot of information to give customers maximum trust. These customers will first study all available information thoroughly before contacting us. However, this is not consistent with performance campaigns where we expect immediate interaction. Therefore, it is better to target unique landing page, which is specifically designed for the campaign and promotes a fast and direct response.

Benefits of targeting ads to a unique landing page:

Reduction in price per lead: A case study from Para Core shows a reduction in CPA of 33 %. Our own experience suggests that the reduction may be even more significant.
Attention of visitorsA: The visitor cannot navigate to other pages of the site, minimizing distractions and keeping their attention on the main menu.
Better targetingA: Thanks to properly formulated texts, we can easily identify potential customers and filter out those who are not our target group.

Structure effective landing Page:

Caption: An intriguing and attractive title that arouses curiosity and encourages the visitor to continue reading.

Introductory text: A brief introduction that quickly introduces the main offer and benefits.

Reflections: Clear and concise reasons why our solution is ideal for the customer.

Credibility: Testimonials and client experiences, videos and other evidence to reinforce visitor confidence.

Smokey: An attractive offer that motivates the customer to click on the ad (e.g. free catalogue, online price calculation, free consultation).

Form: Simple form for ordering, contacting or questions.

CTA (Call to Action): A clear call to action that guides the visitor to further action (e.g. exploring other products).

Relevance of leads

Customer relevance is the alpha and omega of success. How to do it?

As we mentioned in the introduction, carefully worded landing page texts allow us to determine from the start who should continue reading and who should not. For example, a construction company can easily define its customer with an introductory question: "Are you planning to build?"

Another essential element are the fields in the form. The more fields we add to the form, the more we increase relevancy but decrease the number of leads and vice versa. For the example with the construction company, we can include queries in the form for: