Petr Matoušek, Author at promoGEN.cz

27 Mar

Reactivation Campaign - the unjustly neglected automation

26. 7. 2024
By Petr Matoušek

In emailing, automations like the abandoned cart are a necessity. Similarly, most e-tailers will sooner or later run out of holiday preparation...

26 February

E-shops, Performance advertising

Increase in December sales by 274 %

2. 12. 2024
By Petr Matoušek

Thanks to an analytical dashboard, increased communication between its teams and enhanced targeting, povidlo.cz has achieved an unprecedented year-on-year...

08 February

E-mailing

Consent Mode v2: How not to miss out on targeted advertising

2. 12. 2024
By Petr Matoušek

Google is announcing major changes to its cookie handling following requests from the European Commission. This means a possible loss of data and also the possibility of targeting re...

16 John

E-mailing

Google tightens rules for newsletters

2. 12. 2024
By Petr Matoušek

From February onwards, you will have to work even more carefully with your mailings. This is because of the new rules that Google has come up with. It has to be said that it's ...

18 December

E-mailing

Gamification in e-mailing: How to get contacts of potential customers in a playful way

2. 12. 2024
By Petr Matoušek

Email marketing is one of the most effective tools of an online marketer. Fact. However, you can't do without a quality e-mail database...

12 Sept

E-mailing

Dashboard for Ecomail

13. 1. 2025
By Petr Matoušek

Having visibility into the performance of marketing campaigns is absolutely key, without it, no strategy can be effectively managed or planned - and it ...

08 Sept

Case studies, Performance advertising

How we used segmentation to increase the effectiveness of ads by 20 %

30. 11. 2023
By Petr Matoušek

Thanks to product segmentation, we, the mobile phone accessory seller PC Mobil shop, were able to get new conversions that Google would...

22 August

E-shops, Case studies, Performance advertising

We have created an e-shop that is successful in several markets

2. 12. 2024
By Petr Matoušek

If you have an idea and enthusiasm, you can build a successful e-shop even today. The hobby-horse.cz project can be a proof. We helped him out...

17 August

Case studies, Performance advertising

How we resurrected interest in a neglected service on a shoestring budget

31. 10. 2023
By Petr Matoušek

With 8,000 CZK, we created a Facebook campaign with sales of 260,000 CZK and introduced a service that had been neglected until then. Before the beginning of the summer holidays...