Case studies

Migration to a new emailing tool

Migration to a new emailing tool

At the Agátina svět e-shop, we replaced the original technology from IBM WCA (Acoustic) with the new Ecomail tool and implemented automatic campaign migration.

The main task - precise segmentation

The division of the DB according to interests - the so-called Interest tagging and its integration took place entirely on our side. Using Google Tag Manager, we capture "suitable for" labels from products and send them as a custom event to Ecomail. In Ecomail, labels are assigned and fall into pre-prepared segments. Distribution by age, interest, gender. And thanks to this, we are able to target the new automatic campaigns very precisely and thus significantly improve their results.

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• Dynamic menu – Standard items

Dynamic items by category visits

Welcome campaign

Abandoned browsing
Average of 1000 emails sent per month

Open Rate: 47 %
(the most successful wooden trains, 58.4 %)

Abandoned cart

Heureka assessment
Automatic display of recent reviews

Nearest store – display by zip code
If the zip code is unknown, a general list of stores

Evaluation after purchase – for a completed evaluation, a discount on the next purchase. Automatic export of the evaluation to an XML feed.

Dynamic menu

Standard items

Dynamic items

by category visits

Abandoned browsing

Average of 1000 emails sent per month

Heureka assessment

Automatic display of recent reviews

Nearest store

display by zip code
If the zip code is unknown, a general list of stores

Welcome campaign

Abandoned cart

Evaluation after purchase – for a completed evaluation, a discount on the next purchase. Automatic export of the evaluation to an XML feed.

46 %
year-on-year increase in e-shop turnover

1,289,725 CZK
from automated campaigns
in 5 months

50 %
cost reduction
for an e-mailing tool

Growth in transactions and sales
from e-mailing

Increase in turnover share
for automatic campaigns
on 42 % for 5 months

Result

The new tool from Ecomail brought an increase in e-mailing revenue by almost 144 % and reduced costs by 50 %.

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