Migration to a new emailing tool
At the Agátina svět e-shop, we replaced the original technology from IBM WCA (Acoustic) with the new Ecomail tool and implemented automatic campaign migration.
The main task - precise segmentation
The division of the DB according to interests - the so-called Interest tagging and its integration took place entirely on our side. Using Google Tag Manager, we capture "suitable for" labels from products and send them as a custom event to Ecomail. In Ecomail, labels are assigned and fall into pre-prepared segments. Distribution by age, interest, gender. And thanks to this, we are able to target the new automatic campaigns very precisely and thus significantly improve their results.
• Dynamic menu – Standard items
Dynamic items by category visits
Welcome campaign
Abandoned browsing
Average of 1000 emails sent per month
Open Rate: 47 %
(the most successful wooden trains, 58.4 %)
Abandoned cart
Heureka assessment
Automatic display of recent reviews
Nearest store – display by zip code
If the zip code is unknown, a general list of stores
Evaluation after purchase – for a completed evaluation, a discount on the next purchase. Automatic export of the evaluation to an XML feed.
Welcome campaign
Abandoned cart
Evaluation after purchase – for a completed evaluation, a discount on the next purchase. Automatic export of the evaluation to an XML feed.
46 %
year-on-year increase in e-shop turnover
1,289,725 CZK
from automated campaigns
in 5 months
50 %
cost reduction
for an e-mailing tool
Growth in transactions and sales
from e-mailing
Increase in turnover share
for automatic campaigns
on 42 % for 5 months
Result
The new tool from Ecomail brought an increase in e-mailing revenue by almost 144 % and reduced costs by 50 %.