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Creating an e-shop
Magazines and brochures Case Study: the World of Caravans
Baseline: what we solved
Caravan World is one of the largest sellers of caravan accessories with the largest stock of ...
05
May
Tag Archives: Performance marketing
28
Apr
THANKSGIVING A performance channel on the thank you page that brings in new customers
At PromoGEN, we are constantly looking for innovations that can increase sales for our clients and we focus a lot on email marketing.
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28
Mar
Case study: how we boosted Strakon Medical's growth with performance marketing
How can you help a healthcare facility to use its full capacity and expand its business? In our cooperation with Strakon Medical, we have focused...
10
Mar
The use of causal statistics in marketing: The Key to Better Campaign Evaluation
When evaluating marketing events or activities, we often choose traditional metrics such as conversion rates, average order value, ...
14
Nov
Trust the overall numbers, not GA4 - a case study
In this case study, we look at an approach to evaluating performance campaigns that has helped us overcome the challenges associated with not...
08
Oct
How SMS campaigns increase performance and turnover
At our client Trenýrkárna.cz, we have been focusing on optimizing the Customer Journey for a long time and we use a wide range of marketing channels...
02
Oct
The new AI Act in the EU: what does the future of AI hold?
In recent years, we have witnessed rapid advances in artificial intelligence (AI), which is transforming sectors ranging from healthcare to...
10
Sept
AI in performance marketing: a revolution in campaign optimization
Performance marketing focuses on measurable results such as clicks, conversions and ROI. With the advent of artificial intelligence...