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Case study: how we boosted Strakon Medical's growth with performance marketing

28 Mar
Performance Advertising, Performance

Case study: how we boosted Strakon Medical's growth with performance marketing

How can you help a healthcare facility to use its full capacity and expand its business? In our work with Strakon Medical, we focused on combining real data and performance marketing, which led to an increase in bookings by hundreds of % and the opening of a second branch. Read more about how we went about this and the results we achieved in this case study.

Baseline: what we solved

Strakon Medical is a specialist in comprehensive eye care. It offers diagnosis and treatment of eye diseases, spectacle check-up and other professional services. 

Our goal was to secure enough online bookings to fully utilize the capacity of their experts. Because bookings are made on a third-party booking engine that does not allow for Google Ads analytics, the main metric in evaluating the ad investment was tracking partial conversion events on landing pages and tracking causality between the amount of investment and actual conversions.

Journey: How we do it

1.

Analysis and evaluation

For effective campaign management, we need good data. We therefore evaluate results based on the number of actual bookings, supplemented by CPA (cost per acquisition). This metric helps us understand the effectiveness of individual campaigns. Regular data review is key to maintaining high performance.

2.

Campaign optimization

Our optimization consists of continuously linking real booking data with advertising system metrics. We track not only conversion numbers, but also key metrics such as CTR (click-through rate) and CPC (cost per click). This process allows us to continuously improve our cost to results ratio.

3.

Regular communication

One of the key components of success is regular communication with the client. Without access to real booking numbers, we would only be reliant on data from advertising systems, which can be skewed. Working together based on transparency and information sharing helps us to be more responsive to client needs.

Result: what we have achieved

  • Capacity growthA: After two years of cooperation, the client managed to open a second branch.
  • Increase in the number of bookings: Monthly bookings increased in the hundreds %
  • Cost optimisationA: We keep the CPA below a set threshold over the long term, which ensures the sustainability of our campaigns.

Conclusion

The case study shows how effective integration of real data and quality management of marketing campaigns can help not only to meet business goals, but also to expand business. The key to success is regular communication, transparency and the ability to respond flexibly to real-time results. And of course, great knowledge and management of performance campaigns.

Author of the article:

Vojtěch Nekoranec

ARE YOU DEALING WITH THAT TOO?

Are you dealing with the growth of your company? We'd love to help you with performance marketing so that it has a real and noticeable impact on your business growth. Let us know and we'd be happy to meet with you for an initial consultation to discuss ways to elevate your company's bottom line.

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