E-mailing Archives - promoGEN.cz

24 February

Seznam.cz introduces a revolution in transactional emails

24. 2. 2025
By Marek Ružička

Seznam.cz comes with a new feature in the form of structured data for orders.Thanks to them, key information about the order (number, status,...

24 February

E-mailing, Newsletter

How do I play a video directly in an email on Seznam.cz? We have a solution for you!

4. 3. 2025
By Marek Ružička

It has long been a rumour in email marketing that it is not possible to play a video directly in an email client, as most ...

08 Oct

E-mailing, E-shops, Marketing

How SMS campaigns increase performance and turnover

15. 11. 2024
By Marek Ružička

At our client Trenýrkárna.cz, we have been focusing on optimizing the Customer Journey for a long time and we use a wide range of marketing channels...

16 August

E-mailing, Newsletter

Using AI in email marketing: a revolution in customer communication

14. 11. 2024
By Tomas Obadal

In the digital era, email marketing is still one of the most effective tools for communicating with customers. With the advent of Artificial Intelligence (A...

03 June

E-mailing, Newsletter

Tips and tricks for top mail templates

28. 6. 2024
By Marek Ružička

Email marketing is a key part of a successful digital marketing mix. A well-prepared email template can significantly increase...

22 Apr

E-mailing, Newsletter

Push notifications - case study

2. 12. 2024
By Marek Ružička

Push notifications have long been a neglected channel, but recently many e-shops have realized their quick payback and great...

27 Mar

E-mailing, E-shops

Reactivation Campaign - the unjustly neglected automation

26. 7. 2024
By Petr Matoušek

In emailing, automations like the abandoned cart are a necessity. Similarly, most e-tailers will sooner or later run out of holiday preparation...

08 February

E-mailing

Consent Mode v2: How not to miss out on targeted advertising

2. 12. 2024
By Petr Matoušek

Google is announcing major changes to its cookie handling following requests from the European Commission. This means a possible loss of data and also the possibility of targeting re...

16 John

E-mailing

Google tightens rules for newsletters

2. 12. 2024
By Petr Matoušek

From February onwards, you will have to work even more carefully with your mailings. This is because of the new rules that Google has come up with. It has to be said that it's ...