Petr Matoušek, Author at promoGEN.cz

10 July

Case study: Is a Facebook bot better than us marketers?

1. 11. 2023
By Petr Matoušek

In this case study, we will focus on the performance and impact of a fully automated Advantage+ campaign on Facebook for a foreign client whose f...

28 June

E-mailing

Open Rate - how does it work and does it still make sense to follow?

30. 8. 2023
By Petr Matoušek

Open Rate was, and still is, one of the main metrics that companies use to monitor the success of their mailings. Do you know how to actually d...

18 May

E-mailing, Case studies

Auditing e-mailing services will pay off

1. 11. 2023
By Petr Matoušek

At the end of last year, we prepared an audit of their e-mailing marketing for Luxury distribution s.r.o. It is a family business...

12 May

News, Newsletter

News in our offer

30. 8. 2023
By Petr Matoušek

In recent months, we have noticed a great demand for conversions of e-shops from our own expensive solutions to boxed solutions. Besides that, of course...

02 May

E-mailing, Case studies

Our clients won 11 Shop of the Year awards

30. 8. 2023
By Petr Matoušek

A few weeks ago, the ShopRoku awards were announced. Congratulations and respect, certainly everyone deserves an award, but I want to write above all ...

21 February

News, E-mailing

How to improve transactional emails

30. 8. 2023
By Petr Matoušek

Transactional e-mails are among the neglected parts of communication, while their reach is many times higher than that of other e-mails. You are building in nothing...

13 February

News, E-mailing

What we learned at the e-mail restart conference

30. 8. 2023
By Petr Matoušek

We lectured at the biggest conference. While we were there, we prepared some observations and links to other presentations for you. Le...

03 February

Display advertising, Newsletter

A display campaign will bring brand support and sales

30. 8. 2023
By Petr Matoušek

We are expanding our range of services. We help our clients grow not only in e-mailing performance advertising, but also in display advertising. D...

24 John

E-mailing

What are the basic automations in e-mailing

2. 11. 2023
By Petr Matoušek

Automations are the cornerstone of email marketing. You will never achieve the best results without them. That's why today we present to you those from...