05 May News, Marketing, Performance advertising Case Study: the World of Caravans 6. 5. 2025 By Vojtěch Nekoranec Baseline: what we solved Caravan World is one of the largest sellers of caravan accessories with the largest stock of ...Continue reading
28 Apr News, Marketing, Performance advertising THANKSGIVING A performance channel on the thank you page that brings in new customers 6. 5. 2025 By Marek Ružička At PromoGEN, we are constantly looking for innovations that can increase sales for our clients and we focus a lot on email marketing. ...Continue reading
28 Mar News, Marketing, Performance advertising Case study: how we boosted Strakon Medical's growth with performance marketing 28. 3. 2025 By Vojtěch Nekoranec How can you help a healthcare facility to use its full capacity and expand its business? In our cooperation with Strakon Medical, we have focused...Continue reading
10 Mar News, Marketing, Performance advertising The use of causal statistics in marketing: The Key to Better Campaign Evaluation 12. 3. 2025 By Vojtěch Nekoranec When evaluating marketing events or activities, we often choose traditional metrics such as conversion rates, average order value, ...Continue reading
24 February News, E-mailing, Newsletter Seznam.cz introduces a revolution in transactional emails 24. 2. 2025 By Marek Ružička Seznam.cz comes with a new feature in the form of structured data for orders.Thanks to them, key information about the order (number, status,...Continue reading
27 July News, E-mailing Summary of highlights from SendSummit 1. 11. 2023 By Petr Matoušek We lectured at the biggest conference. While we were there, we prepared some observations and links to other presentations for you. T...Continue reading