Výkonnostní reklama Archives

28 Mar

News, Marketing, Performance advertising

Case study: how we boosted Strakon Medical's growth with performance marketing

28. 3. 2025
By Vojtěch Nekoranec

How can you help a healthcare facility to use its full capacity and expand its business? In our cooperation with Strakon Medical, we have focused...

10 Mar

News, Marketing, Performance advertising

The use of causal statistics in marketing: The Key to Better Campaign Evaluation

12. 3. 2025
By Vojtěch Nekoranec

When evaluating marketing events or activities, we often choose traditional metrics such as conversion rates, average order value, ...

14 Nov

News, Performance advertising

Trust the overall numbers, not GA4 - a case study

14. 11. 2024
By Vojtěch Nekoranec

In this case study, we look at an approach to evaluating performance campaigns that has helped us overcome the challenges associated with not...

28 June

Display advertising, E-shops, Performance advertising

How to collect leads for products worth 500 000 CZK+

17. 7. 2024
By Vojtěch Nekoranec

Why do we have to approach more expensive products or services differently in lead generation than we do with consumer goods? The common denominator...

26 February

E-shops, Performance advertising

Increase in December sales by 274 %

2. 12. 2024
By Petr Matoušek

Thanks to an analytical dashboard, increased communication between its teams and enhanced targeting, povidlo.cz has achieved an unprecedented year-on-year...

08 Sept

Case studies, Performance advertising

How we used segmentation to increase the effectiveness of ads by 20 %

30. 11. 2023
By Petr Matoušek

Thanks to product segmentation, we, the mobile phone accessory seller PC Mobil shop, were able to get new conversions that Google would...

22 August

E-shops, Case studies, Performance advertising

We have created an e-shop that is successful in several markets

2. 12. 2024
By Petr Matoušek

If you have an idea and enthusiasm, you can build a successful e-shop even today. The hobby-horse.cz project can be a proof. We helped him out...

17 August

Case studies, Performance advertising

How we resurrected interest in a neglected service on a shoestring budget

31. 10. 2023
By Petr Matoušek

With 8,000 CZK, we created a Facebook campaign with sales of 260,000 CZK and introduced a service that had been neglected until then. Before the beginning of the summer holidays...