Marketing Archives - promoGEN.cz

28 Mar

News, Marketing, Performance advertising

Case study: how we boosted Strakon Medical's growth with performance marketing

28. 3. 2025
By Vojtěch Nekoranec

How can you help a healthcare facility to use its full capacity and expand its business? In our cooperation with Strakon Medical, we have focused...

10 Mar

News, Marketing, Performance advertising

The use of causal statistics in marketing: The Key to Better Campaign Evaluation

12. 3. 2025
By Vojtěch Nekoranec

When evaluating marketing events or activities, we often choose traditional metrics such as conversion rates, average order value, ...

08 John

E-shops, Marketing, Case studies

Redesign and new website for the Jeans Store e-shop - case study

20. 1. 2025
By Petra Sobotka

How to easily, efficiently and successfully move a functional e-shop to Shoptet? And how much can a redesign, new style and hairstyle affect your e-shop?

08 Oct

E-mailing, E-shops, Marketing

How SMS campaigns increase performance and turnover

15. 11. 2024
By Marek Ružička

At our client Trenýrkárna.cz, we have been focusing on optimizing the Customer Journey for a long time and we use a wide range of marketing channels...

02 Oct

News, Marketing

The new AI Act in the EU: what does the future of AI hold?

7. 10. 2024
By Tomas Obadal

In recent years, we have witnessed rapid advances in artificial intelligence (AI), which is transforming sectors ranging from healthcare to...

10 Sept

Display advertising, E-shops, Marketing

AI in performance marketing: a revolution in campaign optimization

14. 11. 2024
By Tomas Obadal

Performance marketing focuses on measurable results such as clicks, conversions and ROI. With the advent of artificial intelligence...

26 July

News, Marketing

How AI is changing marketing

14. 11. 2024
By Tomas Obadal

In the digital world, keeping up with the latest technologies is crucial. One of the most significant changes in recent years is the use of artificial and...

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