Aktuality Archives - promoGEN.cz

28 Mar

News, Marketing, Performance advertising

Case study: how we boosted Strakon Medical's growth with performance marketing

28. 3. 2025
By Vojtěch Nekoranec

How can you help a healthcare facility to use its full capacity and expand its business? In our cooperation with Strakon Medical, we have focused...

10 Mar

News, Marketing, Performance advertising

The use of causal statistics in marketing: The Key to Better Campaign Evaluation

12. 3. 2025
By Vojtěch Nekoranec

When evaluating marketing events or activities, we often choose traditional metrics such as conversion rates, average order value, ...

24 February

News, E-mailing, Newsletter

Seznam.cz introduces a revolution in transactional emails

24. 2. 2025
By Marek Ružička

Seznam.cz comes with a new feature in the form of structured data for orders.Thanks to them, key information about the order (number, status,...

14 Nov

News, Performance advertising

Trust the overall numbers, not GA4 - a case study

14. 11. 2024
By Vojtěch Nekoranec

In this case study, we look at an approach to evaluating performance campaigns that has helped us overcome the challenges associated with not...

02 Oct

News, Marketing

The new AI Act in the EU: what does the future of AI hold?

7. 10. 2024
By Tomas Obadal

In recent years, we have witnessed rapid advances in artificial intelligence (AI), which is transforming sectors ranging from healthcare to...

26 July

News, Marketing

How AI is changing marketing

14. 11. 2024
By Tomas Obadal

In the digital world, keeping up with the latest technologies is crucial. One of the most significant changes in recent years is the use of artificial and...

27 July

News, E-mailing

Summary of highlights from SendSummit

1. 11. 2023
By Petr Matoušek

We lectured at the biggest conference. While we were there, we prepared some observations and links to other presentations for you. T...

12 May

News, Newsletter

News in our offer

30. 8. 2023
By Petr Matoušek

In recent months, we have noticed a great demand for conversions of e-shops from our own expensive solutions to boxed solutions. Besides that, of course...

21 February

News, E-mailing

How to improve transactional emails

30. 8. 2023
By Petr Matoušek

Transactional e-mails are among the neglected parts of communication, while their reach is many times higher than that of other e-mails. You are building in nothing...