Personalised e-commerce
AI-based tool

Who is Bloomreach suitable for?

Bloomreach is the ideal solution for companies that want to use data more effectively, better understand their customers' behaviour and preferences, and make more informed marketing decisions based on these insights, thereby significantly improving the customer experience.

E-commerce companies: helps personalise offers and increase sales.
B2C companies: allows you to precisely target your content to the customer.
Retailers: connects brick-and-mortar and online stores and provides a unified experience.
Marketing teams: provides tools for campaign optimization and better ROI.
Large enterprises: scalable solution for working with large data.
Companies with global reach: allows content to be tailored to local markets.

Why choose Bloomreach?

Customized personalization: can offer each user real-time content and offers that match their needs and shopping habits.

Advanced analytics: allows you to create custom reports/dashboards to help improve the performance of emails and other marketing channels. For example, you can track and analyse where customers who buy certain products are coming from and tailor campaigns accordingly.

What can Bloomreach do?

What do you get with Bloomreach?

Higher sales

personalised offers lead to higher conversion rates and increase the average order value.

Faster market response

you can react flexibly to market changes and customer needs thanks to easy customisation
campaigns.

More loyal customers

personalized communication strengthens the relationship with customers, leading to increased loyalty and repeat purchases.

Better targeting

Reduce marketing costs by reaching the right people with the right content.

What else can Bloomreach do?

Frequency policy: automatically tracks the number of emails sent to each customer, and prioritizes which email will be delivered first.
Waiting time: set the waiting time between campaign steps based on the average time between customer orders.
Optimal end time: analyses when customers open newsletters most often and sends them an email at that time, maximising the chances of an open.
Discount limits: You can set limits, for example, so that the first 50 customers get a discount of CZK 1,000, while the rest receive a different offer.
A/B tests: Set up multiple A/B tests and track the results, including control groups, allowing you to measure and optimize the effectiveness of each variant.
Silent hours: if you don't want to send automations and newsletters at 3am, for example, you can set up quiet hours. Your messages will arrive at a convenient time and won't be distracting.
Shared blocks: allow you to change content in bulk, saving time and ensuring consistency across campaigns.
Newsletters in multiple versions: you don't have to create different versions of newsletters manually. Thanks to the preparation in Bloomreach, you can easily manage and automate different versions of newsletters, which greatly simplifies working with multiple language versions or target groups.

How does Bloomreach help with the end of 3rd party cookies?

CDP Bloomreach allows for the collection of first-party data from a variety of sources and touchpoints, which can lead to a richer and more accurate data set than what you get through Google Analytics 4 (GA4) alone.

Specifically in GA4:

GA4 only relies on third party cookies and technologies such as Intelligent Tracking Prevention in browsers block these cookies. CDP Bloomreach may collect data on the server side, making it less susceptible to blocking.
Bloomreach can better optimize the process of obtaining customer identity and increase the amount of data available.
While GA4 typically collects data only from websites, Bloomreach combines data from multiple sources such as CRM, POS, transactional data to provide a more comprehensive view of the customer.
Data Fragmentation - Bloomreach connects single user interactions across multiple channels and devices.