Marek Růžička, Author at promoGEN.cz

24 February

Seznam.cz introduces a revolution in transactional emails

24. 2. 2025
By Marek Ružička

Seznam.cz comes with a new feature in the form of structured data for orders.Thanks to them, key information about the order (number, status,...

24 February

E-mailing, Newsletter

How do I play a video directly in an email on Seznam.cz? We have a solution for you!

4. 3. 2025
By Marek Ružička

It has long been a rumour in email marketing that it is not possible to play a video directly in an email client, as most ...

08 Oct

E-mailing, E-shops, Marketing

How SMS campaigns increase performance and turnover

15. 11. 2024
By Marek Ružička

At our client Trenýrkárna.cz, we have been focusing on optimizing the Customer Journey for a long time and we use a wide range of marketing channels...

03 June

E-mailing, Newsletter

Tips and tricks for top mail templates

28. 6. 2024
By Marek Ružička

Email marketing is a key part of a successful digital marketing mix. A well-prepared email template can significantly increase...

22 Apr

E-mailing, Newsletter

Push notifications - case study

2. 12. 2024
By Marek Ružička

Push notifications have long been a neglected channel, but recently many e-shops have realized their quick payback and great...

01 December

E-mailing, Case studies

Big test: Abandoned cart in practice

19. 1. 2025
By Marek Ružička

Email automation is an integral part of a successful e-shop. One of the key automations that can significantly impact conversion...

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Posts by Marek Ružička