E-mail marketing

Smart communication that sells.

Bulk newsletters without clear and measurable targeting are no longer effective.

In PromoGEN we build e-mailing on data, smart segmentation and downstream automation. This is the only way to ensure your customers get the right email at the right time - and with a clear call to action.

E-mailing is our "flagship" - as an agency, we have grown up on it, we have top specialists in our team and we can confidently say that we belong to the Czech e-mailing elite.

Why with PromoGEN
7 pillars of our emailing
What channels do we work with?
Results under control
Our most used technologies
How does the cooperation work?
Reference

Why with PromoGEN?

  • We have a team 10+ top specialists for data and advanced e-mailing
  • We send out monthly 45 million emails for Czech and global e-commerce clients
  • We cooperate with big playersbut also with smaller clients
  • We're building on personal approach, we are happy to personally consult, suggest strategy and report
  • We have experience from many different areas of e-commercebut and B2B projects
  • We are technologically flexible - we will adapt to your existing mail tool or recommend a more suitable one that will better suit your situation
  • We can provide world-class CDP tool

7 pillars of our emailing

1. In-depth data analysis

We understand your customers in detail. We analyse their behaviour, preferences and buying habits.

2. Dynamic elements in the template

We insert personalised blocks into emails - e.g. recently viewed products, reviews, tailored offers.

3. Tailor-made automation

We design automations according to the real behaviour of your customers. Save time and budget.

4. A/B testing of campaigns

We test everything - items, CTAs, content. We optimize according to real results.

5. Personalised content

Every email is relevant. We work with variables, dynamic content and personalization in the subject line.

6. Precise segmentation

We divide the database into logical segments so that each contact gets what they are really interested in.

7. Measurement and optimization

We monitor performance in real time and continuously tune campaigns for maximum impact.
More here

What channels do we work with?

  1. Automated campaigns e.g.:
    1. Welcome emails after registration
    2. Abandoned cart and browse remarketing
    3. Purchase emails with product recommendations
    4. Holiday, anniversary and loyalty campaigns
    5. Automatic distribution of bestsellers by season and margin
    6. Cross-sell and up-sell
    7. Reactivating inactive contacts
  1. Newsletters (mass mailings)
    1. Creating a template
    2. Preparation of content, graphics and products for each mailing
    3. Dynamic elements
    4. Dark mode
    5. Compatibility with major mailbox providers
  1. SMS campaigns
  2. Push notifications
  3. Weblayers
  4. Pop up windows and Gamification elements

Results under control

Every client receives their own reporting dashboard with an overview of metrics - Database growth, campaign success, conversions and recommendations for next steps.

Our most used technologies

bloomreach-logo
leadhub-logo
klaviyo-logo
mailnatives-logo
mailgun-logo
ecomail-logo
smartemailing-logo
targito-logo
mailkit-logo
maileon-logo

How does the cooperation work?

  • We will analyze the current situation
  • We will propose a long-term or short-term strategy and choose a suitable platform
  • We will create a creative visual template and start sending out newsletters
  • We will prepare scenarios for collecting new contacts into your database
  • We create new personalised blocks and gamification elements (voting, choose your gift)
  • We prepare and implement automated campaign scenarios with the goal of new conversions and repeat purchases
  • We will create an optimal scheme for sending transactional and notification emails and their graphic design
  • We regularly inform you about the results
  • We are constantly trying to come up with new ideas to improve
  • We fulfill the agreed goals

What will our work bring you?

Higher sales

Revenue growth must go hand in hand with profits. We keep an eye on costs so that you actually make a profit on every campaign. With detailed reports, you know exactly what your emailing is bringing you.

Repeat purchases

A loyal customer is the most valuable. Through campaigns that encourage customer loyalty, we work to keep customers coming back and increase their value over the long term.

New contacts

We are looking for effective ways to bring new customers to you. Together, we set a realistic acquisition price and ensure that every new contact brings you a real profit.
- Portfolio -

Samples of work

- References -

Clients trust us

We are very satisfied with PromoGEN. We appreciate their pro-client approach, fast and quality processing of the assignment, excellent communication and helpfulness. Moreover, the pricing policy is very fair. They are not afraid of new challenges and always try to find the best solution. We highly recommend working with them.
Anna Vrana Centre Stromovka
Whenever I need something - I send an email with what I want and I don't have to worry about the rest. Thank you for the ideal cooperation for me.
Ruslan Skopal Trenýrkárna.cz
For two years now we have been counting Promogen among our first-class suppliers. Pro-client approach and quality orientation is the basis of Promogen. We can highly recommend Promogen to anyone looking for quality marketing services.
Ivana Kolářová Sphere
In business, it is essential to surround yourself with people who are the best in their respective fields. And in my opinion, the best agency for e-mailing is Promogen. They are constantly coming up with super innovations and ideas, they are flexible and really handy. I think we will be emailing together for a long time to come.
Ing. Milan Polak www.Different.cz
We are not afraid to try new things, but development is moving forward very quickly and internally we have not been able to keep up with the market for a long time. We started working with the Promogen agency, and the results came very quickly. What is agreed is valid, including deadlines.
Stanislav Vostarek dobre-knihy.cz
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Want to know what functional emailing for your brand can look like?