Petr Matoušek, Author at promoGEN.cz

21 Nov

Our work brought the client the WebTop100 award

30. 8. 2023
By Petr Matoušek

Our client Yves Rocher won second place in the WebTop100 competition in the "Retention Marketing" category for 2022. Specifically, it was omnichan...

20 Sept

Newsletter

How to earn more for Christmas thanks to the advent calendar

30. 8. 2023
By Petr Matoušek

Christmas time is approaching and with it the chance to improve this year's business results at this time. Come up with an idea that will help get new customers...

16 Sept

Case studies

Automation in e-mailing: Reactivation in practice

1. 11. 2023
By Petr Matoušek

In the Trenýrkárna e-shop (www.trenyrkarna.cz) we were given the task of reviving as many inactive contacts as possible from the e-mail database. It involved...

16 Sept

Case studies

Migration to a new emailing tool

30. 8. 2023
By Petr Matoušek

At the Agátina svět e-shop, we replaced the original technology from IBM WCA (Acoustic) with the new Ecomail tool and performed the migration automatically...