Flyers are the most typical tool of promotion and advertising. This is due to their variability, low price and wide impact on the target group. The most common leaflet formats are DL, A6 and A5. However, we can also meet A4 and A3 format. Variability is primarily due to the type of paper. Glossy or matte chalk paper is most often used, but offset or recycled paper is also used. For higher quality, the leaflet can be laminated, partially painted or embossed. Paper weight is usually 135g/m2, but it is possible to use weights from 80g/m2, over 115g/m2, 150g/m2 to 300g/m2.