{"id":9671,"date":"2023-02-21T13:46:03","date_gmt":"2023-02-21T12:46:03","guid":{"rendered":"https:\/\/www.promogen.cz\/?p=9671"},"modified":"2023-08-30T15:00:51","modified_gmt":"2023-08-30T13:00:51","slug":"blog-jak-se-daji-vylepsit-transakcni-e-maily","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/blog-jak-se-daji-vylepsit-transakcni-e-maily\/","title":{"rendered":"How to improve transactional emails"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/transact-email.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"transact-email\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/transact-email.png 900w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/transact-email-400x267.png 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/transact-email-768x512.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-63f4bcbd980d7\" class=\"wd-rs-63f4bcbd980d7  wd-button-wrapper text-left\"><a href=\"https:\/\/promogen.cz\/en\/category\/e-mailing\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">E-mailing<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-63f4bd17f0ab5\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-63f4bd17f0ab5 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1676983580253 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >How to improve transactional emails<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-63f4bd1ea7797\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-63f4bd1ea7797 text-left  mtcenter\">\n\t\t\t<p><span class=\"TextRun SCXW44306640 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW44306640 BCX0\">Transactional e-mails are among the neglected parts of communication, while their reach is many times higher than that of other <\/span><span class=\"NormalTextRun SCXW44306640 BCX0\">E-<\/span><span class=\"NormalTextRun SCXW44306640 BCX0\">May<\/span><span class=\"NormalTextRun SCXW44306640 BCX0\">l<\/span><span class=\"NormalTextRun SCXW44306640 BCX0\">at. You build a relationship in them <\/span><span class=\"NormalTextRun SCXW44306640 BCX0\">with a new customer, you save yourself work and his time. <\/span><span class=\"NormalTextRun SCXW44306640 BCX0\">As the only one on the market, Mr<\/span><span class=\"NormalTextRun SCXW44306640 BCX0\">we can<\/span> <span class=\"NormalTextRun SCXW44306640 BCX0\">improve them <\/span><span class=\"NormalTextRun SCXW44306640 BCX0\">and stand out <\/span><span class=\"NormalTextRun SCXW44306640 BCX0\">even if you use <\/span><span class=\"SpellingError SCXW44306640 BCX0\">Shoptet<\/span><span class=\"NormalTextRun SCXW44306640 BCX0\">.<\/span><\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1676985873210 row-reverse-mobile wd-rs-63f4c60754c07\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-647462c7227a9\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-647462c7227a9 text-right  mtcenter\">\n\t\t\t<h2 style=\"text-align: left;\"><span data-contrast=\"auto\">Don&#039;t underestimate transactional emails<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\"><strong>Mails with information about the order have significantly more attention than newsletters.<\/strong> That&#039;s why you have to show how good you are in them. All important information visible at a glance, both on mobile and on a computer. And if possible, in a personalized and pleasant way. <strong>Pay attention to these emails also to save your time.<\/strong> The more accurate the email, the better<strong> fewer phone calls and emails from waiting customers<\/strong> you can expect.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span data-contrast=\"auto\">What a transactional email must contain<\/span><\/h3>\n<ul style=\"text-align: left;\">\n<li style=\"text-align: left;\" data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:&#091;8226&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Clearly identified sender<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:&#091;8226&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Subject and preheader facilitating orientation<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:&#091;8226&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Information about the content of the order, the method of payment and delivery<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:&#091;8226&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Instructions on how to solve a possible problem<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span data-contrast=\"auto\">What&#039;s cool is when a transactional email contains<\/span><\/h3>\n<ul style=\"text-align: left;\">\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:&#091;8226&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Shipment tracking code<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:&#091;8226&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">In the case of personal pickup, a map with a description of how to the delivery location<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:&#091;8226&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Personalization - for example, addressing by name<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span data-contrast=\"auto\">How many transaction emails to send for one order?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\">Approaches are different, but years of experience say yes <strong>the ideal number is three<\/strong>. One more in case of prepayment.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: left;\">\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:&#091;65533,0&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Acceptance of the order, possibly supplemented with payment information\u00a0<\/strong>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:&#091;65533,0&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Recapitulation of goods<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:&#091;65533,0&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Recapitulation of the payment and any instructions for what has been paid<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:&#091;65533,0&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Estimated place and time of delivery\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:&#091;65533,0&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Possible acceptance of payment\u00a0<\/strong>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:&#091;65533,0&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Information about the received payment and invoice - in the case of advance payment, it is advisable to send it immediately after receiving the payment<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:&#091;65533,0&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Shipment of goods\u00a0<\/strong>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:&#091;65533,0&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Summary of order<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:&#091;65533,0&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Time and method of delivery. A map and a description of the route are also ideal for delivery points<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:&#091;65533,0&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Link to watch<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:&#091;65533,0&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Goods delivered<\/span>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:&#091;65533,0&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Thanks<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:&#091;65533,0&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Invoice<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:&#091;65533,0&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Instructions for possible complaints and replacement<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\"><strong>And all this can be easily done on <a href=\"https:\/\/www.shoptet.cz\/\" target=\"_blank\" rel=\"noopener\">Shoptet<\/a>.<\/strong> <strong>We will prepare templates for you<\/strong> tailored, which not only verbally, but also graphically will inform about the status of the order. <strong>The impression of your transactional emails will be many times higher than that of the competition.<\/strong> See what such emails can look like in the gallery.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\">If sending transactional e-mails from your e-shop solutions is not enough for you, it is also possible to use e-mail platforms such as Ecomail or Targito.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span data-contrast=\"auto\">How to improve transaction mail even more<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\"><strong>If you don&#039;t overdo it<\/strong>, in the transaction email <strong>you can also work with marketing<\/strong>. For example, offer <strong>entry into the loyalty program<\/strong> or send a coupon for the next purchase at the same time as the tax receipt. But don&#039;t overdo it.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\"><strong>You want<\/strong> after reading the article <strong>help improve your transactional emails<\/strong> whether on <a href=\"https:\/\/www.shoptet.cz\/\" target=\"_blank\" rel=\"noopener\">Shoptet<\/a> or another platform? <strong>Just call or write. 775 505 477, <\/strong><\/span><strong><a href=\"mailto:online@www.promogen.cz\">online@www.promogen.cz<\/a><\/strong><span data-contrast=\"auto\"><strong>.<\/strong> We will be very happy to help you<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1678790243188 vc_row-o-content-top vc_row-flex wd-rs-64104e4b8bb52\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-63f4c20ddfe90\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-63f4c20ddfe90 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >What transactional emails can look like<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-photoswipe-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/lib-photoswipe.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-image-gallery-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-gallery.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"gallery_905\" class=\"wd-images-gallery wd-rs-64104d6c17046 wd-justify-center wd-items-middle view-masonry photoswipe-images\" >\n\t\t\t<div class=\"gallery-images row wd-spacing-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-20_0 col-md-3 col-sm-4 col-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-uhrazeno.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"1\" data-width=\"1000\" data-height=\"2550\"  >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"118\" height=\"300\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-uhrazeno-118x300.jpg\" class=\"wd-gallery-image image-1 attachment-medium\" alt=\"\" title=\"veselezvire-nl-order-status-v2a-1-paid\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-uhrazeno-118x300.jpg 118w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-uhrazeno-314x800.jpg 314w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-uhrazeno-768x1958.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-uhrazeno-602x1536.jpg 602w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-uhrazeno-803x2048.jpg 803w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-uhrazeno.jpg 1000w\" sizes=\"auto, (max-width: 118px) 100vw, 118px\" \/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-20_0 col-md-3 col-sm-4 col-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-prevodem.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"2\" data-width=\"1000\" data-height=\"2550\"  >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"118\" height=\"300\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-prevodem-118x300.jpg\" class=\"wd-gallery-image image-2 attachment-medium\" alt=\"\" title=\"veselezvire-nl-order-status-v2a-1-transfer\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-prevodem-118x300.jpg 118w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-prevodem-314x800.jpg 314w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-prevodem-768x1958.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-prevodem-602x1536.jpg 602w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-prevodem-803x2048.jpg 803w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-v2a-1-prevodem.jpg 1000w\" sizes=\"auto, (max-width: 118px) 100vw, 118px\" \/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-20_0 col-md-3 col-sm-4 col-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a 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height=\"300\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-2-118x300.jpg\" class=\"wd-gallery-image image-6 attachment-medium\" alt=\"\" title=\"veselezvire-nl-order-status-2\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-2-118x300.jpg 118w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-2-314x800.jpg 314w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-2-768x1958.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-2-602x1536.jpg 602w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-2-803x2048.jpg 803w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/02\/veselezvire-nl-stav-objednavky-2.jpg 1000w\" sizes=\"auto, (max-width: 118px) 100vw, 118px\" 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\/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Emailing How to improve transactional emails Transactional emails are one of the most neglected parts of communication, yet their reach is many times greater than that of","protected":false},"author":1,"featured_media":9684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,86],"tags":[75,73],"class_list":["post-9671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality","category-e-mailing","tag-case-study","tag-e-mailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak se daj\u00ed vylep\u0161it transak\u010dn\u00ed e-maily - 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