{"id":9147,"date":"2023-02-13T08:20:03","date_gmt":"2023-02-13T07:20:03","guid":{"rendered":"https:\/\/www.promogen.cz\/2022\/12\/23\/pracovni-ohlednuti-za-rokem-2022-2-2\/"},"modified":"2023-08-30T15:00:53","modified_gmt":"2023-08-30T13:00:53","slug":"blog-co-jsme-se-dozvedeli-na-konferenci-e-mail-restart","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/blog-co-jsme-se-dozvedeli-na-konferenci-e-mail-restart\/","title":{"rendered":"What we learned at the e-mail restart conference"},"content":{"rendered":"
\n\t
\n\t\t\n\t\t
\n\t\t\t
\"\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div>
Newsletter<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
\n\t\t\t\n\t\t\t
\n\t\t\t\t

What we learned at the e-mail restart conference<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
\n\t\t\t

We lectured at the biggest conference. While we were there, we prepared some observations and links to other presentations for you.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

\t\t
\n\t\t\t

The email restart conference in January is perhaps the biggest event in the industry. Even if it wasn't, it was definitely worth being on it. Not only lecturing, like colleague Jakub, but also listening to smart minds in the field.<\/span>\u00a0<\/span><\/p>\n

For those who were not there, Marek R\u016f\u017ei\u010dka prepared some interesting observations. And also a link to the lectures that took place in the hall of the Dlaba\u010dov cinema in Prague.<\/span>\u00a0<\/span><\/p>\n

What metrics are important?<\/span><\/b>\u00a0<\/span><\/h2>\n

Jarda Kauck\u00fd<\/strong>, Zoot's head of marketing advises one important thing: Neberte e-mailing tool for mass raids for free<\/strong> to all clients. Take him as a rare tool for retention marketing<\/strong>.<\/span>\u00a0<\/span><\/p>\n

Segmentation does not replace a mass raid, but high efficiency, personal communication and in connection with automation is the right way.<\/span>\u00a0<\/span><\/p>\n

According to Kauck\u00fd, which metrics are important?<\/span>\u00a0<\/span><\/h3>\n