{"id":8438,"date":"2022-09-16T17:23:03","date_gmt":"2022-09-16T15:23:03","guid":{"rendered":"https:\/\/www.promogen.cz\/?p=8438"},"modified":"2023-08-30T15:01:03","modified_gmt":"2023-08-30T13:01:03","slug":"blog-migrace-na-novy-emailingovy-nastroj","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/blog-migrace-na-novy-emailingovy-nastroj\/","title":{"rendered":"Migration to a new emailing tool"},"content":{"rendered":"
\n\t
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\"\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div>
CASE STUDIES<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
\n\t\t\t\n\t\t\t
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Migration to a new emailing tool
\n<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
\n\t\t\t

At the Ag\u00e1tina sv\u011bt e-shop, we replaced the original technology from IBM WCA (Acoustic) with the new Ecomail tool and implemented automatic campaign migration<\/strong>.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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The main task - precise segmentation<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t
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The division of the DB according to interests - the so-called Interest tagging and its integration took place entirely on our side. Using Google Tag Manager, we capture "suitable for" labels from products and send them as a custom event to Ecomail. In Ecomail, labels are assigned and fall into pre-prepared segments. Distribution by age, interest, gender. And thanks to this, we are able to target the new automatic campaigns very precisely and thus significantly improve their results.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

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\n\t\t\t\n\t\t\t\"xx\"\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/div>
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\u2022 Dynamic menu<\/strong> \u2013 Standard items<\/p>\n\t\t<\/div>\n\t\t\t\t

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Dynamic items by category visits<\/p>\n\t\t<\/div>\n\t\t

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Welcome campaign<\/strong><\/p>\n\t\t<\/div>\n\t\t\n\t

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\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
<\/span><\/span><\/span><\/span>\n<\/div>\t\t
\n\t\t\t

Abandoned browsing<\/strong>
\nAverage of 1000 emails sent per month<\/p>\n

Open Rate: 47 %<\/strong>
\n(the most successful wooden trains, 58.4 %)<\/p>\n\t\t<\/div>\n\t\t

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Abandoned cart<\/strong><\/p>\n\t\t<\/div>\n\t\t\n\t

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\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\t\t
\n\t\t\t

Heureka assessment<\/strong>
\nAutomatic display of recent reviews<\/p>\n\t\t<\/div>\n\t\t\t\t

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Nearest store<\/strong> \u2013 display by zip code
\nIf the zip code is unknown, a general list of stores<\/p>\n\t\t<\/div>\n\t\t

\t\t
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Evaluation after purchase<\/strong> \u2013 for a completed evaluation, a discount on the next purchase. Automatic export of the evaluation to an XML feed.<\/p>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\n\t
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\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\t\t
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<\/div><\/div><\/div>
\t\t\t \t\t\t\t\t\t \t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\"\"
<\/span>
<\/div>

Dynamic menu<\/h4>
\n

Standard items<\/p>\n<\/div><\/div><\/div>

<\/span>
<\/div>

Dynamic items<\/h4>
\n

by category visits<\/p>\n<\/div><\/div><\/div>

<\/span>
<\/div>

Abandoned browsing<\/h4>
\n

Average of 1000 emails sent per month<\/p>\n<\/div><\/div><\/div>

<\/span>
<\/div>

Heureka assessment<\/h4>
\n

Automatic display of recent reviews<\/p>\n<\/div><\/div><\/div>

<\/span>
<\/div>

Nearest store<\/h4>
\n

display by zip code
\nIf the zip code is unknown, a general list of stores<\/p>\n<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t

\t\t
\n\t\t\t

Welcome campaign<\/strong><\/p>\n\t\t<\/div>\n\t\t\n\t

\n\t\t
\n\t\t\t\n\n\n
\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
\t\t
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Abandoned cart<\/strong><\/p>\n\t\t<\/div>\n\t\t\n\t

\n\t\t
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\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
\t\t
\n\t\t\t

Evaluation after purchase<\/strong> \u2013 for a completed evaluation, a discount on the next purchase. Automatic export of the evaluation to an XML feed.<\/p>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\n\t
\n\t\t
\n\t\t\t\n\n\n
\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\t\t
\n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t

46 %<\/strong>
\nyear-on-year increase in e-shop turnover<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

\t\t
\n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t

1,289,725 CZK
\n<\/strong>from automated campaigns
\nin 5 months<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

\t\t
\n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t

50 %<\/strong>
\ncost reduction
\nfor an e-mailing tool<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

\t\t
\n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t

Growth in transactions and sales<\/strong>
\nfrom e-mailing<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

\t\t
\n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t

Increase in turnover share
\nfor automatic campaigns
\non 42 %<\/strong> for 5 months<\/strong><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

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Result<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
\n\t\t\t

The new tool from Ecomail brought an increase in e-mailing revenue by almost 144 % and reduced costs by 50 %.<\/strong><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

<\/div>","protected":false},"excerpt":{"rendered":"CASE STUDIES Migration to a new emailing tool At Agata's World e-shop we replaced the original technology from IBM WCA (Acoustic) with a new one","protected":false},"author":1,"featured_media":9125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[75,73],"class_list":["post-8438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie","tag-case-study","tag-e-mailing"],"yoast_head":"\nMigrace na nov\u00fd emailingov\u00fd n\u00e1stroj - PromoGEN.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promogen.cz\/en\/blog-migrace-na-novy-emailingovy-nastroj\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Migrace na nov\u00fd emailingov\u00fd n\u00e1stroj - 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