{"id":13134,"date":"2026-06-17T17:17:50","date_gmt":"2026-06-17T15:17:50","guid":{"rendered":"https:\/\/promogen.cz\/?p=13134"},"modified":"2026-06-18T09:46:53","modified_gmt":"2026-06-18T07:46:53","slug":"tlacitko-pro-odstoupeni-od-smlouvy-je-tady-jak-nova-legislativa-ovlivni-vas-e-shop","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/tlacitko-pro-odstoupeni-od-smlouvy-je-tady-jak-nova-legislativa-ovlivni-vas-e-shop\/","title":{"rendered":"Tla\u010d\u00edtko pro odstoupen\u00ed od smlouvy je tady. Jak nov\u00e1 legislativa ovlivn\u00ed v\u00e1\u0161 e-shop?"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2026\/06\/Tlacitko-pro-odstoupeni-od-smlouvy.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Tlac\u030ci\u0301tko pro odstoupeni\u0301 od smlouvy\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2026\/06\/Tlacitko-pro-odstoupeni-od-smlouvy.jpg 1672w, https:\/\/promogen.cz\/wp-content\/uploads\/2026\/06\/Tlacitko-pro-odstoupeni-od-smlouvy-400x225.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2026\/06\/Tlacitko-pro-odstoupeni-od-smlouvy-1300x732.jpg 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2026\/06\/Tlacitko-pro-odstoupeni-od-smlouvy-768x432.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2026\/06\/Tlacitko-pro-odstoupeni-od-smlouvy-1536x864.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2026\/06\/Tlacitko-pro-odstoupeni-od-smlouvy-18x10.jpg 18w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-69b9062f00676\" class=\"wd-rs-69b9062f00676  wd-button-wrapper text-left\"><a href=\"https:\/\/promogen.cz\/en\/content-marketing\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">Email Marketing<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-6a32bb4d850c7\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6a32bb4d850c7 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1781709648712 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Tla\u010d\u00edtko pro odstoupen\u00ed od smlouvy je tady. Jak nov\u00e1 legislativa ovlivn\u00ed v\u00e1\u0161 e-shop?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-6a32bb588d58c\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a32bb588d58c text-left  mtcenter\">\n\t\t\t<p><span style=\"font-weight: 400;\">Nakoupit na e-shopu je bleskov\u00e1 z\u00e1le\u017eitost. Procesy spojen\u00e9 s vr\u00e1cen\u00edm zbo\u017e\u00ed nebo odstoupen\u00edm od smlouvy jsou ale \u010dasto n\u00e1ro\u010dn\u011bj\u0161\u00ed. Evropsk\u00e1 unie se proto rozhodla pravidla modernizovat a sjednotit.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a32bb6769ef2\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a32bb6769ef2 text-left\">\n\t\t\t<p><span style=\"font-weight: 400;\">Nov\u00e1 povinnost vych\u00e1z\u00ed z evropsk\u00e9 sm\u011brnice, kterou maj\u00ed \u010dlensk\u00e9 st\u00e1ty EU zav\u00e9st do sv\u00fdch pr\u00e1vn\u00edch \u0159\u00e1d\u016f s \u00fa\u010dinnost\u00ed od 19. \u010dervna 2026.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00edl je jednoduch\u00fd: vr\u00e1cen\u00ed zbo\u017e\u00ed mus\u00ed b\u00fdt stejn\u011b snadn\u00e9 jako jeho n\u00e1kup. Samotn\u00e9 pr\u00e1vo na odstoupen\u00ed do 14 dn\u00ed se nem\u011bn\u00ed, novinka m\u011bn\u00ed pouze zp\u016fsob, jak\u00fdm ho z\u00e1kazn\u00edk uplat\u0148uje.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1759951297918 wd-rs-68e6b9bdcb933\"><div class=\"wpb_column vc_column_container vc_col-sm-12 wd-rs-68e52f964bf7b\"><div class=\"vc_column-inner vc_custom_1759850394383\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-6a32bb6f7a0a0\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6a32bb6f7a0a0 wd-title-color-default wd-title-style-default text-center vc_custom_1781709695714 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xl\" >Co p\u0159esn\u011b z\u00e1kon vy\u017eaduje?<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-6a32bb815ae5d\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a32bb815ae5d text-left\">\n\t\t\t<p><span style=\"font-weight: 400;\">Nesta\u010d\u00ed formul\u00e1\u0159 v PDF v pati\u010dce. Funkce mus\u00ed b\u00fdt p\u0159\u00edmo v online rozhran\u00ed e-shopu, dostupn\u00e1 bez p\u0159ihl\u00e1\u0161en\u00ed a aktivn\u00ed po celou z\u00e1konnou lh\u016ftu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kl\u00ed\u010dov\u00e9 po\u017eadavky jsou:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">srozumiteln\u00e9 ozna\u010den\u00ed (nap\u0159. \u201cOdstoupit od smlouvy\u201d),\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dvouf\u00e1zov\u00fd proces (z\u00e1kazn\u00edk zad\u00e1 \u00fadaje, pak v\u00fdslovn\u011b potvrd\u00ed odstoupen\u00ed),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">automatick\u00e9 potvrzen\u00ed e-mailem ihned po odesl\u00e1n\u00ed &#8211; z\u00e1kazn\u00edk mus\u00ed m\u00edt p\u0159\u00edstup k funkci i p\u0159\u00edmo z potvrzovac\u00edho e-mailu.<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1759951297918 wd-rs-68e6b9bdcb933\"><div class=\"wpb_column vc_column_container vc_col-sm-12 wd-rs-68e52f964bf7b\"><div class=\"vc_column-inner vc_custom_1759850394383\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-6a32bb8dce4dd\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6a32bb8dce4dd wd-title-color-default wd-title-style-default text-center vc_custom_1781709716347 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xl\" >Jak to vy\u0159e\u0161it na Shoptetu?<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-6a32bcac92287\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a32bcac92287 text-left\">\n\t\t\t<p><span style=\"font-weight: 400;\">Shoptet zav\u00e1d\u00ed syst\u00e9movou str\u00e1nku &#8222;Detail objedn\u00e1vky&#8220;, kter\u00e1 je p\u0159\u00edstupn\u00e1 bez registrace. Z\u00e1kazn\u00edk se zde jen p\u0159ihl\u00e1s\u00ed \u010d\u00edslem objedn\u00e1vky a e-mailem, p\u0159\u00edpadn\u011b kliknut\u00edm na odkaz v transak\u010dn\u00edm e-mailu. Na konkr\u00e9tn\u00ed informace mrkn\u011bte na str\u00e1nky Shoptetu <\/span><a style=\"color: #bf0114; text-decoration: underline; text-decoration-color: #bf0114;\" href=\"https:\/\/blog.shoptet.cz\/odstoupeni-od-smlouvy-2026\/\"><span style=\"font-weight: 400;\">p\u0159\u00edmo ZDE&gt;&gt;<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud si s nasazen\u00edm nev\u00edte rady, dejte n\u00e1m v\u011bd\u011bt &#8211; r\u00e1di v\u00e1m s technick\u00fdm nastaven\u00edm Shoptetu nebo e-mailingu pom\u016f\u017eeme.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-6a33a266614df\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6a33a266614df wd-title-color-default wd-title-style-default text-center vc_custom_1781768809914 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-l\" >Pot\u0159ebujete pomoc s nastaven\u00edm Shoptetu? Kontaktujte n\u00e1s.<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/posts\/13134\" data-token=\"b59d9e9359bf0f11927f0cf5f7f9cec5\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/13134\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_3\">Name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-9292-field_3\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][3]\" required><\/div><div id=\"wpforms-9292-field_4-container\" class=\"wpforms-field wpforms-field-email wpforms-one-half\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_4\">E-mail <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-9292-field_4\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][4]\" required><\/div><div id=\"wpforms-9292-field_5-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_5\">Phone <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-9292-field_5\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][5]\" required><\/div><div id=\"wpforms-9292-field_6-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half\" data-field-id=\"6\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_6\">Firm<\/label><input type=\"text\" id=\"wpforms-9292-field_6\" class=\"wpforms-field-large\" name=\"wpforms[fields][6]\" ><\/div><div id=\"wpforms-9292-field_8-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"8\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_8\">Your message <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-9292-field_8\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][8]\" required><\/textarea><\/div><\/div><input type=\"hidden\" name=\"wpforms[recaptcha]\" value=\"\"><div class=\"wpforms-submit-container\"><input type=\"hidden\" name=\"wpforms[id]\" value=\"9292\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"15\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-9292\" class=\"wpforms-submit\" data-alt-text=\"Odes\u00edl\u00e1ni...\" data-submit-text=\"Odeslat\" aria-live=\"assertive\" value=\"wpforms-submit\">Send<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promogen.cz\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"\"><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/div>  <!-- .wpforms-container --><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"E-mail Marketing Tla\u010d\u00edtko pro odstoupen\u00ed od smlouvy je tady. Jak nov\u00e1 legislativa ovlivn\u00ed v\u00e1\u0161 e-shop? Nakoupit na e-shopu je bleskov\u00e1","protected":false},"author":15,"featured_media":13138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,91],"tags":[93,92],"class_list":["post-13134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality","category-e-shopy","tag-aktuality","tag-e-shopy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tla\u010d\u00edtko pro odstoupen\u00ed od smlouvy je tady | PromoGEN<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, co p\u0159in\u00e1\u0161\u00ed nov\u00e1 legislativa pro e-shopy. Povinn\u00e9 tla\u010d\u00edtko pro odstoupen\u00ed od smlouvy zm\u011bn\u00ed proces vr\u00e1cen\u00ed zbo\u017e\u00ed i z\u00e1kaznickou zku\u0161enost.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promogen.cz\/en\/tlacitko-pro-odstoupeni-od-smlouvy-je-tady-jak-nova-legislativa-ovlivni-vas-e-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tla\u010d\u00edtko pro odstoupen\u00ed od smlouvy je tady | PromoGEN\" \/>\n<meta property=\"og:description\" content=\"Zjist\u011bte, co p\u0159in\u00e1\u0161\u00ed nov\u00e1 legislativa pro e-shopy. 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