{"id":12816,"date":"2025-12-01T23:39:27","date_gmt":"2025-12-01T22:39:27","guid":{"rendered":"https:\/\/promogen.cz\/?p=12816"},"modified":"2025-12-12T13:14:39","modified_gmt":"2025-12-12T12:14:39","slug":"pripadova-studie-trenyrkarna","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/pripadova-studie-trenyrkarna\/","title":{"rendered":"Case study: training room"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-scaled.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Tren\u00fdrk\u00e1rna.cz - Bloomreach Engagement\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-scaled.png 2560w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-400x225.png 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-1300x731.png 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-768x432.png 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-1536x864.png 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-2048x1152.png 2048w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-18x10.png 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-6735f3465f942\" class=\"wd-rs-6735f3465f942  wd-button-wrapper text-left\"><a href=\"https:\/\/promogen.cz\/en\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">E-mailing, E-shops, Advertising<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-692e169dcf129\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-692e169dcf129 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1764628131025 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Finally! Less emails, more sales.<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-693c06f867218\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-693c06f867218 text-left  mtcenter\">\n\t\t\t<p>Leader in lingerie sales, group <span style=\"color: #bf0012;\"><strong><a class=\"c-link c-link--underline\" style=\"color: #bf0012;\" href=\"https:\/\/www.trenyrkarna.cz\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"http:\/\/Tren\u00fdrk\u00e1rna.cz\" data-sk=\"tooltip_parent\">Tren\u00fdrk\u00e1rna.cz<\/a><\/strong><\/span>, alluded to the limits of the old email tool - poor automation options, complicated reports and messy data across 28 languages. As the complexity of the business grew, it became clear that they needed a tool designed for the next phase of growth... Moving to Bloomreach Engagement's full-fledged Customer Data Platform (CDP) literally changed the game for them.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\">\t\t\t<link rel=\"stylesheet\" id=\"wd-social-icons-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-social-icons.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-team-member-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-team-member.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><section class=\"vc_cta3-container\"><div class=\"vc_general vc_cta3 vc_cta3-style-classic vc_cta3-shape-rounded vc_cta3-align-left vc_cta3-color-classic vc_cta3-icon-size-md vc_cta3-actions-right vc_custom_1764630728758\"><div class=\"vc_cta3_content-container\"><div class=\"vc_cta3-content\"><header class=\"vc_cta3-content-header\"><h2>We reduced the volume of mailings by a whopping 66 %, but campaign revenue and conversions from automations increased significantly!<\/h2><\/header><p>Learn how we've not only improved performance and accelerated the marketing team's work through advanced abandoned cart personalization and new features like Anniversary and Watchdog, but more importantly, improved the customer experience and reduced churn rates.<\/p>\n<\/div><div class=\"vc_cta3-actions\"><div class=\"vc_btn3-container vc_btn3-inline\" ><a style=\"background-color:#212121; color:#ffffff;\" class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-custom\" href=\"http:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Trenyrkarna_case_study_2025.pdf\" title=\"\" target=\"_blank\">Full case study<\/a><\/div><\/div><\/div><\/div><\/section><div class=\"team-member wd-wpb text-left  member-layout-default\"><div class=\"member-image-wrapper\"><div class=\"member-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_MR-150x150.png\" class=\"team-member-avatar-image attachment-thumbnail\" alt=\"Marek R\u016f\u017ei\u010dka\" title=\"Marek Ru\u017ei\u010dka\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_MR-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_MR-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_MR-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_MR.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"member-details\"><h4 class=\"member-name\">Marek Ru\u017ei\u010dka<\/h4><span class=\"member-position\">Head of E-mailing<\/span><div class=\"member-social\"><div class=\"wd-social-icons icons-design-colored icons-size-default social-form-circle\"><a rel=\"noopener noreferrer nofollow\" class=\"wd-social-icon social-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/ruzickamarek\/\" aria-label=\"Social icon linkedin\"><span class=\"wd-icon\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-662269a5c5ee4\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-662269a5c5ee4 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\t\t\t\t<div class=\"title-subtitle  subtitle-color-default font-default subtitle-style-default wd-font-weight- wd-fontsize-m\">- Write us -<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl\" >What can we help you with?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/posts\/12816\" data-token=\"8bf6e017638f580f632c0cf1ab01d45a\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/12816\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_3\">Name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-9292-field_3\" class=\"wpforms-field-large 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Less emails, more sales.","protected":false},"author":8,"featured_media":12817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,91],"tags":[97,73,98,99],"class_list":["post-12816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mailing","category-e-shopy","tag-ai","tag-e-mailing","tag-marketing","tag-optimalizace-reklamnich-kampani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P\u0159\u00edpadov\u00e1 studie: Tren\u00fdrk\u00e1rna | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"V digit\u00e1ln\u00ed \u00e9\u0159e je e-mail marketing st\u00e1le jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch n\u00e1stroj\u016f pro komunikaci se z\u00e1kazn\u00edky. 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