{"id":12632,"date":"2025-10-27T14:07:23","date_gmt":"2025-10-27T13:07:23","guid":{"rendered":"https:\/\/promogen.cz\/?p=12632"},"modified":"2025-11-14T15:21:25","modified_gmt":"2025-11-14T14:21:25","slug":"pripadova-studie-jak-jsme-rozsekli-modni-hyperkonkurenci","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/pripadova-studie-jak-jsme-rozsekli-modni-hyperkonkurenci\/","title":{"rendered":"Case Study: Enjoy Style"},"content":{"rendered":"
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Performance Advertising, Performance<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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Case Study: Enjoy Style<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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How we chopped the fashion hyper-competition, knocked 25 % off PNO and lifted sales by 75 %<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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START: What we have (re)set up at Enjoy Style<\/b><\/h3>\n

The problem the client came with was clear to us from the start:<\/b> Women's fashion. One of the most expensive and oversaturated e-commerce segments. Those who don't pedal, stay still.<\/span><\/p>\n

Enjoy Style did work, but with our optics we saw a huge untapped potential. <\/span>Campaigns were running in a \"basic setup\", budgets were being allocated haphazardly, and there was no bridge to connect quick performance campaigns with long-term brand building.<\/b> Essentially, there was a lack of an overall strategy to send a strong, consistent, and marketable message to the networks.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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Our mission was clear:<\/b><\/h3>\n\t\t<\/div>\n\t\t
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  1. Rocket lift turnover and number of orders.<\/span><\/strong><\/li>\n
  2. Radically reduce<\/strong> PNO and make the most of every penny in the budget.<\/span><\/strong><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>
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    1. Use social networks to 100 %<\/b> - in various advertising formats<\/span><\/li>\n
    2. Move the visual<\/b> towards a modern, uniform and professional style.<\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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      RIDE: From \"non-system\" to strategy (step by step, no magic)<\/b><\/h3>\n

      How do you go about increasing sales by 75 %? By systematic and uncompromising work. Here are 5 key points where we stepped on the gas:<\/span><\/p>\n\t\t<\/div>\n\t\t

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      \n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t
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      Surgically precise campaign structure<\/h4>\t\t\t\t\t\t
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      At the beginning, we threw out the \"basic settings\" and redesigned the ad accounts from scratch. On Meta, we divided them by creative type - videos, banners, catalog. Each format was given a clearly defined role in the buying journey and its own budget. The result? Faster evaluation of effective and ineffective creative. <\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t