{"id":11358,"date":"2025-05-05T07:36:45","date_gmt":"2025-05-05T05:36:45","guid":{"rendered":"https:\/\/promogen.cz\/?p=11358"},"modified":"2025-12-12T11:37:02","modified_gmt":"2025-12-12T10:37:02","slug":"pripadova-studie-svet-karavanu","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/pripadova-studie-svet-karavanu\/","title":{"rendered":"Case Study: the World of Caravans"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"caravan\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan.jpg 1920w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan-400x225.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan-1300x731.jpg 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan-768x432.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan-1536x864.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-67ced952675a5\" class=\"wd-rs-67ced952675a5  wd-button-wrapper text-left\"><a href=\"https:\/\/promogen.cz\/en\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">Performance Advertising, Performance<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-68184c31e7141\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-68184c31e7141 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1746422838336 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Case Study: the World of Caravans<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-68184ca70851c\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68184ca70851c text-left  mtcenter\">\n\t\t\t<h3>Baseline: what we solved<\/h3>\n<p><span style=\"font-weight: 400;\">The World of Caravans is one of the <\/span><span style=\"font-weight: 400;\">the largest retailer of caravan accessories with the largest stock and fastest dispatch<\/span><span style=\"font-weight: 400;\">. The goal for 2024 was not only <\/span><span style=\"font-weight: 400;\">reallocate<\/span><span style=\"font-weight: 400;\"> advertising investments with a view to maximising returns, but also to expand into new markets.\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68184cae148da\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68184cae148da text-left\">\n\t\t\t<p><span style=\"font-weight: 400;\">To achieve these goals, we focused on advanced segmentation of PMAX campaigns in Google Ads, strategic use of educational content and discount promotions on the META platform, and launching campaigns in Slovakia and Poland.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68184ccbadd19\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68184ccbadd19 text-left\">\n\t\t\t<h3><strong>Journey: As we proceeded<\/strong><\/h3>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-68184cefb477a\" class=\"wd-image wd-wpb wd-rs-68184cefb477a text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"446\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/Svet_Karavanu_caseka_kroky.png\" class=\"attachment-full\" alt=\"\" title=\"World_Caravan_caseka_steps\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/Svet_Karavanu_caseka_kroky.png 1920w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/Svet_Karavanu_caseka_kroky-400x93.png 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/Svet_Karavanu_caseka_kroky-1300x302.png 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/Svet_Karavanu_caseka_kroky-768x178.png 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/Svet_Karavanu_caseka_kroky-1536x357.png 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/Svet_Karavanu_caseka_kroky-18x4.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-o-equal-height vc_row-flex wd-rs-67ced5d2b462d\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-info-box-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-info-box.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-68184d30c0989\" class=\"wd-rs-68184d30c0989 wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none\"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Making Google Ads more effective by segmenting PMAX campaigns<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This approach has enabled more precise targeting, increased visibility of specific products and more effective advertising spend, <\/span><span style=\"font-weight: 400;\">which are regularly optimised in consultations with the client.<\/span><span style=\"font-weight: 400;\">. Want to learn more about PMAX campaign segmentation? <a href=\"https:\/\/promogen.cz\/en\/blog-jak-jsme-pomoci-segmentace-zvedli-ucinnost-reklam-o-20\/\">Read the case study.<\/a><\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-68184d30c0989 .info-box-icon {border-color:  !important;}#wd-68184d30c0989:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-68184d54ad2ad\" class=\"wd-rs-68184d54ad2ad wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none\"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Expansion into new markets<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The expansion into Slovakia and Poland was a key step in the growth of the brand. We tailored the content of the ads to the specifics of each market and ensured careful localisation to ensure the campaigns resonated best with the new audience and brand communication. This approach proved to be an effective tool for increasing the e-commerce platform's turnover. <\/span><span style=\"font-weight: 400;\">A key factor was to compensate for the absence of certain advertising formats in new markets. We also underwent intensive communication within the technical approval process of specific products at Google when occupying a new market.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-68184d54ad2ad .info-box-icon {border-color:  !important;}#wd-68184d54ad2ad:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-68184d618f9f6\" class=\"wd-rs-68184d618f9f6 wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none\"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t3.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Innovation in META campaigns<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Part of our strategy was to expand the content on the META platform. We focused on educational posts, attractive banners and thoughtful discount promotions <\/span><span style=\"font-weight: 400;\">interspersed with organic social media content from the client to integrate marketing communications across other channels in line with the long-term marketing strategy.<\/span><span style=\"font-weight: 400;\">. These elements have helped not only to reach new customers, but also to reduce the trend value of PNOs and maximise the efficiency of advertising spend.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-68184d618f9f6 .info-box-icon {border-color:  !important;}#wd-68184d618f9f6:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-68184d71b2d09\" class=\"wd-rs-68184d71b2d09 wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none\"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t4.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Communication and data<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><b>The last but crucial point of successful cooperation: open and regular communication on both sides.<\/b><span style=\"font-weight: 400;\"> Transparent reporting and systematic monitoring of key indicators only make sense when they are part of mutual trust and information sharing. When the agency and client communicate regularly and openly, there is room for rapid response to change, identification of threats and exploitation of new opportunities. It is this two-way transparency that creates a solid foundation for long-term, functional and effective collaboration.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-68184d71b2d09 .info-box-icon {border-color:  !important;}#wd-68184d71b2d09:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-67e694d7ee649\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68184e9336cd3\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68184e9336cd3 text-left\">\n\t\t\t<h3><b>Result: what we have achieved<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More efficient investment in advertising - lower costs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase Google Ads performance with a lower investment\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decreasing the trend value of the PNO in the META tool<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reallocation of budgets between key performance instruments and complementary<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Successful and systematic expansion into Slovakia and Poland<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/www.dobre-knihy.cz\/\" target=\"_blank\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan2.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"caravan2\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan2.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan2-400x300.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan2-16x12.jpg 16w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68184d950c742\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68184d950c742 text-left\">\n\t\t\t<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This case study shows how targeted campaign segmentation and systematic expansion <\/span><span style=\"font-weight: 400;\">supported by friendly, open and active communication <\/span><span style=\"font-weight: 400;\">can lead to more efficient use of advertising budgets and higher return on investment. By combining the right mix of PMAX campaigns, localised expansion and strategic META campaigns, we have not only managed to optimise costs but also achieve significant year-on-year growth in new markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you also considering expansion into new markets? Or just reconfiguring and optimizing your campaigns? We will be happy to consult with you. Write or call us.<\/span><\/p>\n\t\t<\/div>\n\t\t\n\t\t\t<div class=\"author-area set-mb-m reset-last-child text-left color-scheme-dark\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"title author-title\">\n\t\t\t\t\t\tAuthor of the article:\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"author-avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-150x150.png\" class=\"author-area-image attachment-thumbnail\" alt=\"\" title=\"Vojt\u011bch Nekoranec\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"title author-name\">\n\t\t\t\t\t\tVojt\u011bch Nekoranec\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/posts\/11358\" data-token=\"8bf6e017638f580f632c0cf1ab01d45a\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/11358\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label 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