{"id":11338,"date":"2025-04-28T11:11:20","date_gmt":"2025-04-28T09:11:20","guid":{"rendered":"https:\/\/promogen.cz\/?p=11338"},"modified":"2025-12-12T11:36:57","modified_gmt":"2025-12-12T10:36:57","slug":"dekovacka-vykonnostni-kanal-na-dekovaci-strance-ktery-prinasi-nove-zakazniky","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/dekovacka-vykonnostni-kanal-na-dekovaci-strance-ktery-prinasi-nove-zakazniky\/","title":{"rendered":"THANKSGIVING A performance channel on the thank you page that brings in new customers"},"content":{"rendered":"
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E-mailing, Newsletter<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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THANK YOU
\nA performance channel on the thank you page that brings in new customers<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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At PromoGEN, we are constantly looking for innovations that can increase sales for our clients and we focus a lot on email marketing.\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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The size and quality of the contact database is an essential prerequisite for functional email campaigns. To collect contacts, it is advisable to engage <\/span>gamification<\/span><\/a>or other less playful pop-up forms.\u00a0<\/span><\/p>\n

Or you can try another way and deploy your website <\/span>Thanksgiving<\/span><\/a>that turns your e-shop's thank you page into an effective trap for new contacts and purchases through discount coupons. How does it work?<\/span><\/p>\n

What is Thanksgiving?<\/b><\/h3>\n

The thank you page is an integral part of any e-commerce shopping process, but from a marketing perspective it often remains an unused space. Yet it is at this point that you have the customer's full attention and trust because they have just successfully completed an order. Why not take advantage of this?<\/span><\/p>\n

Thanksgiving is a network consisting of partner e-shops. When a customer makes a purchase from you, they will be shown on the thank you page <\/span>banner<\/b> \"We have a gift for you\"<\/b>where you offer your customer a gift for shopping with you in the form of exclusive discount coupons to partner e-shops.\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t\t\t

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Conversely, when a customer makes a purchase at another e-shop participating in Thanksgiving that does not compete with you, they will see your discount coupon on their thank you page. This creates <\/span>exchange of customers across e-shops, which naturally complement each other<\/b>, for example: sports nutrition \u00d7 sports equipment<\/span>;<\/span> natural cosmetics \u00d7 household accessories, etc. <\/span><\/p>\n\t\t<\/div>\n\t\t\t\t

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New channel, new opportunities<\/b><\/h3>\n

The acquired contacts are immediately entered into your email database and become the starting point for further marketing activities. The thank you card <\/span>not only brings in new customers, but also expands your email database<\/b>.<\/span><\/p>\n

With easy integration and zero upfront costs, the thank you page becomes a powerful channel to help your e-commerce store grow.<\/span><\/p>\n

What automations would we recommend to use when working with Thanksgiving?\u00a0<\/b><\/p>\n

1) Welcome Campaign: Introduce yourself immediately after registration <\/b>
\n<\/span>You've got a new contact through the Thank You page, the customer has downloaded your discount coupon. Don't wait for them to take the next step. The first email makes the difference between staying and leaving.<\/span>
\n<\/span>What should your first email contain?<\/span><\/p>\n