{"id":11308,"date":"2025-03-28T13:59:46","date_gmt":"2025-03-28T12:59:46","guid":{"rendered":"https:\/\/promogen.cz\/?p=11308"},"modified":"2025-12-12T11:36:47","modified_gmt":"2025-12-12T10:36:47","slug":"pripadova-studie-jak-jsme-podporili-rust-strakon-medical-pomoci-vykonnostniho-marketingu","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/pripadova-studie-jak-jsme-podporili-rust-strakon-medical-pomoci-vykonnostniho-marketingu\/","title":{"rendered":"Case study: how we boosted Strakon Medical's growth with performance marketing"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"973\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Vrstva-2.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Layer 2\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Vrstva-2.jpg 1642w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Vrstva-2-400x237.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Vrstva-2-1300x770.jpg 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Vrstva-2-768x455.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Vrstva-2-1536x910.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Vrstva-2-18x12.jpg 18w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-67ced952675a5\" class=\"wd-rs-67ced952675a5  wd-button-wrapper text-left\"><a href=\"https:\/\/promogen.cz\/en\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">Performance Advertising, Performance<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-67e692462482a\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-67e692462482a wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1743163977797 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Case study: how we boosted Strakon Medical's growth with performance marketing<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-67e6923fa1194\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67e6923fa1194 text-left  mtcenter\">\n\t\t\t<p><span style=\"font-weight: 400;\">How can you help a healthcare facility to use its full capacity and expand its business? In our work with Strakon Medical, we focused on combining real data and performance marketing, which led to an increase in bookings by hundreds of % and the opening of a second branch. Read more about how we went about this and the results we achieved in this case study.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-67e692501a64e\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67e692501a64e text-left\">\n\t\t\t<h3>Baseline: what we solved<\/h3>\n<p><span style=\"font-weight: 400;\">Strakon Medical is a specialist in comprehensive eye care. It offers diagnosis and treatment of eye diseases, spectacle check-up and other professional services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our goal was to secure enough online bookings to fully utilize the capacity of their experts. Because bookings are made on a third-party booking engine that does not allow for Google Ads analytics, the main metric in evaluating the ad investment was tracking partial conversion events on landing pages and tracking causality between the amount of investment and actual conversions.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-67e6928426677\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67e6928426677 text-left\">\n\t\t\t<h3><b>Journey: How we do it<\/b><\/h3>\n\t\t<\/div>\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-o-equal-height vc_row-flex wd-rs-67ced5d2b462d\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-info-box-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-info-box.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-67e6947a653ad\" class=\"wd-rs-67e6947a653ad wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none\"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Analysis and evaluation<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For effective campaign management, we need good data. We therefore evaluate results based on the number of actual bookings, supplemented by CPA (cost per acquisition). This metric helps us understand the effectiveness of individual campaigns. Regular data review is key to maintaining high performance.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-67e6947a653ad .info-box-icon {border-color:  !important;}#wd-67e6947a653ad:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-67e69489358f5\" class=\"wd-rs-67e69489358f5 wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none\"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Campaign optimization<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our optimization consists of continuously linking real booking data with advertising system metrics. We track not only conversion numbers, but also key metrics such as CTR (click-through rate) and CPC (cost per click). This process allows us to continuously improve our cost to results ratio.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-67e69489358f5 .info-box-icon {border-color:  !important;}#wd-67e69489358f5:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-67e6948e51725\" class=\"wd-rs-67e6948e51725 wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none\"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t3.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Regular communication<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the key components of success is regular communication with the client. Without access to real booking numbers, we would only be reliant on data from advertising systems, which can be skewed. Working together based on transparency and information sharing helps us to be more responsive to client needs.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-67e6948e51725 .info-box-icon {border-color:  !important;}#wd-67e6948e51725:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-67e694d7ee649\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-67e694b6c6272\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67e694b6c6272 text-left\">\n\t\t\t<h3><b>Result: what we have achieved<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Capacity growth<\/b><span style=\"font-weight: 400;\">A: After two years of cooperation, the client managed to open a second branch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increase in the number of bookings<\/b><span style=\"font-weight: 400;\">: Monthly bookings increased in the hundreds %<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost optimisation<\/b>A: We keep the CPA below a set threshold over the long term, which ensures the sustainability of our campaigns.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/www.dobre-knihy.cz\/\" target=\"_blank\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Skupina-1-1.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Group 1\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Skupina-1-1.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Skupina-1-1-400x300.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Skupina-1-1-16x12.jpg 16w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-67e6956b10db6\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67e6956b10db6 text-left\">\n\t\t\t<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The case study shows how effective integration of real data and quality management of marketing campaigns can help not only to meet business goals, but also to expand business. The key to success is regular communication, transparency and the ability to respond flexibly to real-time results. And of course, great knowledge and management of performance campaigns.<\/span><\/p>\n\t\t<\/div>\n\t\t\n\t\t\t<div class=\"author-area set-mb-m reset-last-child text-left color-scheme-dark\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"title author-title\">\n\t\t\t\t\t\tAuthor of the article:\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"author-avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-150x150.png\" class=\"author-area-image attachment-thumbnail\" alt=\"\" title=\"Vojt\u011bch Nekoranec\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"title author-name\">\n\t\t\t\t\t\tVojt\u011bch Nekoranec\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t<div id=\"wd-67e69545aaec0\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-67e69545aaec0 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xl\" >ARE YOU DEALING WITH THAT TOO?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-s\">Are you dealing with the growth of your company? We'd love to help you with performance marketing so that it has a real and noticeable impact on your business growth. Let us know and we'd be happy to meet with you for an initial consultation to discuss ways to elevate your company's bottom line.<\/p>\n<p>PromoGEN<br \/>\nGENerating success.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/posts\/11308\" data-token=\"4bd2677fbb9c218670a69d019d379d94\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/11308\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_3\">Name <span 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