{"id":11093,"date":"2025-01-08T09:00:39","date_gmt":"2025-01-08T08:00:39","guid":{"rendered":"https:\/\/promogen.cz\/?p=11093"},"modified":"2025-01-20T11:29:37","modified_gmt":"2025-01-20T10:29:37","slug":"redesign-a-novy-web-pro-jeans-store-pripadova-studie","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/","title":{"rendered":"Redesign and new website for the Jeans Store e-shop - case study"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"973\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Nov\u00fd e-shop pro Jeans store - nov\u00fd web, redesign brandu a Shoptet.\" title=\"Jeans Store\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171.jpg 1642w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171-400x237.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171-1300x770.jpg 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171-768x455.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171-1536x910.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171-18x12.jpg 18w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-6777ef747db3c\" class=\"wd-rs-6777ef747db3c  wd-button-wrapper text-left\"><a href=\"https:\/\/promogen.cz\/en\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">Web, E-shop, Brand<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-677e3c10425f0\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-677e3c10425f0 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1736326168946 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Redesign and new website for Jeans Store<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-67864ba97be21\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67864ba97be21 text-left  mtcenter\">\n\t\t\t<p><span style=\"font-weight: 400;\">How to easily, efficiently and successfully move a functional e-shop to Shoptet? And how much can a redesign, new style and custom imagery affect your e-shop? Check it out, j<\/span><span style=\"font-weight: 400;\">We have been struggling with the new website and e-shop environment, but also with a complete redesign of the Jeans Store brand.\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.jeans-store.cz\">Jeans Store<\/a> is an authorized retailer of Pepe Jeans and has been on the market since 2012. For a long time they had their brick-and-mortar store in Prague's Galeria Harfa. Eventually, they decided to close it permanently and go online only.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, closing the store and diving into the world of online sales only not only required a lot of determination and energy, but the move also necessitated a website redesign with a complete update of the brand's visual identity to adapt to the new goals and customer demands - purely in the online world.<\/span><\/p>\n<h4><span style=\"color: #bf0012; font-size: 26px; text-transform: uppercase;\"><b>Default E-SHOP status<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Original website <a href=\"http:\/\/www.jeans-store.cz\">Jeans Store<\/a> was already outdated, with an unflattering black background and not very intuitive navigation. User-friendly filters were also missing and the overall impression of the site did not match modern e-commerce standards. The visual identity was not consistent and a fresh new look was needed to reflect the brand's values and style.<\/span><\/p>\n<h4><span style=\"color: #bf0012; font-size: 26px;\"><b>CHALLENGES - BRAND AND WEB<\/b><\/span><\/h4>\n<h4><b>Brand<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Moving to a purely online world:<\/b><span style=\"font-weight: 400;\"> The main challenge was to maintain the strong elements of the brick-and-mortar store and bring them to the online environment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>New identity - integration of the iconic chair:<\/b><span style=\"font-weight: 400;\"> The key challenge was to incorporate the denim chair, a signature element from the store, into the new visual style.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand manual - consistent visual identity:<\/b><span style=\"font-weight: 400;\"> We had to ensure that the new website and communication channels were unified and reflected current trends.<\/span><\/li>\n<\/ul>\n<h4><b>Web<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Outdated design<\/b><span style=\"font-weight: 400;\"> - The black background and overall visual style no longer matched current trends or customer needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Non-intuitive product filtering<\/b><span style=\"font-weight: 400;\"> - Users struggled to find products quickly, which reduced efficiency and the shopping experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Poor responsiveness<\/b><span style=\"font-weight: 400;\"> - The old website was not optimally adapted for mobile devices, which was a problem due to the ever-increasing number of mobile users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Slow loading<\/b><span style=\"font-weight: 400;\"> - The website had long page load times, which negatively affected not only the user experience but also SEO (search engine optimization).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comprehensive catalogue and menu structure<\/b><span style=\"font-weight: 400;\"> - The categories and subcategories were unclear and complicated, which did not exactly contribute to easy orientation.<\/span><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-photoswipe-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/lib-photoswipe.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-image-gallery-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-gallery.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"gallery_245\" class=\"wd-images-gallery wd-rs-677e2e86795d4 wd-justify-center wd-items-middle view-grid photoswipe-images\" >\n\t\t\t<div class=\"gallery-images row wd-spacing-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-12 col-md-12 col-sm-12 col-12\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"1\" data-width=\"811\" data-height=\"2048\"  >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"2048\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old.jpg\" class=\"wd-gallery-image image-1 attachment-full\" alt=\"\" title=\"js-web-old\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old.jpg 811w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old-119x300.jpg 119w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old-317x800.jpg 317w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old-768x1939.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old-608x1536.jpg 608w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old-5x12.jpg 5w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1736325974674 vc_row-o-content-middle vc_row-flex wd-rs-677e3b50000e5\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-info-box-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-info-box.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-677e4b8d41e38\" class=\"wd-rs-677e4b8d41e38 wd-info-box wd-wpb text-center box-icon-align-top box-style-border color-scheme- wd-bg-none vc_custom_1736330160318\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-xl\">SOLUTION<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So we looked at it from both perspectives - design and web architecture. We did a comprehensive analysis (customer, brand elements, UX and site orientation, key elements and all other necessary aspects). We simply took a good look at the old website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And we designed a solution that allowed us to keep the basics of a functional website and thanks to the branding and web redesign, we achieved both great functionality and an interesting and \"fresh\" brand image.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style><\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"gallery_196\" class=\"wd-images-gallery wd-rs-677e3467b90e0 wd-justify-center wd-items-middle view-masonry photoswipe-images\" >\n\t\t\t<div class=\"gallery-images row wd-spacing-30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-6 col-md-6 col-sm-6 col-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"1\" data-width=\"2048\" data-height=\"1365\"  >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed-400x267.jpg\" class=\"wd-gallery-image image-1 attachment-medium\" alt=\"\" title=\"carousel_04_compressed\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed-400x267.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed-1200x800.jpg 1200w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed-768x512.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed-1536x1024.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed-18x12.jpg 18w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed.jpg 2048w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-6 col-md-6 col-sm-6 col-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"2\" data-width=\"2048\" data-height=\"1365\"  >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed-400x267.jpg\" class=\"wd-gallery-image image-2 attachment-medium\" alt=\"\" title=\"men_01_compressed\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed-400x267.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed-1200x800.jpg 1200w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed-768x512.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed-1536x1024.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed-18x12.jpg 18w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed.jpg 2048w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-6 col-md-6 col-sm-6 col-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"3\" data-width=\"2048\" data-height=\"1365\"  >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed-400x267.jpg\" class=\"wd-gallery-image image-3 attachment-medium\" alt=\"\" title=\"pepejeans_01_compressed\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed-400x267.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed-1200x800.jpg 1200w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed-768x512.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed-1536x1024.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed-18x12.jpg 18w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed.jpg 2048w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-6 col-md-6 col-sm-6 col-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"4\" data-width=\"2048\" data-height=\"1365\"  >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed-400x267.jpg\" class=\"wd-gallery-image image-4 attachment-medium\" alt=\"\" title=\"zeny_01_compressed\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed-400x267.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed-1200x800.jpg 1200w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed-768x512.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed-1536x1024.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed-18x12.jpg 18w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed.jpg 2048w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-67864ca699881\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67864ca699881 text-left\">\n\t\t\t<h4><b>New image - new iconic photos<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">As part of the redesign, we shot a new series of professional image photos with a denim chair. We took the photos on a pier by the water or in a meadow, so that the photos would fit naturally with the new bright design of the website, but also give it an interesting contrast. We planted the distinctive element of the chair in a contrasting environment and incorporated these photos into the site's opening carousel and other elements, creating a harmonious feel along with a link to the chair, which we also used in the new logo. (This denim-covered chair wasn't just randomly chosen - they had several of them in the store and customers loved them, connected it to the brand and some even wanted to buy it.)<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1737368861861 vc_row-o-content-top vc_row-flex wd-rs-678e2517f07b6\"><div class=\"wpb_column vc_column_container vc_col-sm-6 wd-enabled-flex wd-rs-6788b10a4240a\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-678e0603c8bf4\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-678e0603c8bf4 text-left\">\n\t\t\t<h4><b>Brand<\/b><\/h4>\n<p><b>Redesign <span style=\"font-weight: 400;\">- <\/span><\/b><span style=\"font-weight: 400;\">We created bright, modern and clear elements for the website. This makes it easy to navigate and user-friendly. We used original photography tailored to the Jeans Store. Modern typography, responsive layouts and minimalist elements enhance clarity.<\/span><\/p>\n<p><b>New logo <\/b><span style=\"font-weight: 400;\">- The logo was inspired by the iconic denim chair, which we brought online as a symbol that customers know and love.<\/span><\/p>\n<p><b>Brand manual <\/b><span style=\"font-weight: 400;\">- We created a complete manual for working with brand elements - from the colour palette and logo use to the text tonality and customer communication style to ensure consistency across all marketing activities.<\/span><\/p>\n<h4><\/h4>\n<h4><b>Web<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Switching to the Shoptet platform allowed us to use modern tools and optimize the entire e-shop:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customized filtering<\/b><span style=\"font-weight: 400;\"> - We have implemented advanced filtering options, including dynamic filters based on available parameters, price ranges and stock availability. Users now see only relevant options, which greatly speeds up searches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved menu and category structure<\/b><span style=\"font-weight: 400;\"> - We have clearly reorganised the product catalogue with logically arranged subcategories and a main menu to facilitate customer orientation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Speed optimization<\/b><span style=\"font-weight: 400;\"> - The deployment of modern technologies such as lazy loading for images, caching of static content and compression of resources (CSS, JavaScript) has significantly accelerated page loading. The average load time has improved to under 1.5 seconds, which positively affects not only UX but also SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Full responsiveness<\/b><span style=\"font-weight: 400;\"> - The e-shop is now fully optimized for mobile devices. Features such as clickable banners, easy-to-use menus and quick filtering are designed specifically for touch screens.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>We had a very short time for the whole event - everything went perfectly and we managed to get the new website including all the modifications even a few days before the deadline!<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"gallery_574\" class=\"wd-images-gallery wd-rs-678e2579ba5f1 wd-justify-center wd-items-middle view-grid photoswipe-images\" >\n\t\t\t<div class=\"gallery-images row wd-spacing-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-12 col-md-12 col-sm-12 col-12\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/FireShot-Capture-003-Homepage-Jeans-Store-www.jeans-store.cz_.png\" data-elementor-open-lightbox=\"no\" data-index=\"1\" data-width=\"1920\" data-height=\"5482\"  >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"wd-gallery-image image-1\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/FireShot-Capture-003-Homepage-Jeans-Store-www.jeans-store.cz_-438x1250.png\" width=\"438\" height=\"1250\" alt=\"FireShot Capture 003 - Homepage - Jeans Store - www.jeans-store.cz\" title=\"FireShot Capture 003 - Homepage - Jeans Store - www.jeans-store.cz\" \/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1736325486388 vc_row-has-fill wd-rs-677e396b4655d\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-677e3c302c314\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-677e3c302c314 text-left\">\n\t\t\t<h3 style=\"text-align: center;\"><span style=\"color: #ffffff; font-size: 26px;\"><b>SUMMARY &amp; RESULTS<\/b><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The new e-shop on the Shoptet platform brings:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-list-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-list.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<ul class=\"wd-rs-677e37f796c26 wd-list wd-wpb color-scheme-custom wd-fontsize-s wd-list-type-icon wd-list-style-default wd-justify-center\" id=\"wd-677e37f796c26\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">Modern and functional design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">Advanced product filtering \n<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">Fast page loading\u00a0<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<ul class=\"wd-rs-677e3804a8e72 wd-list wd-wpb color-scheme-custom wd-fontsize-s wd-list-type-icon wd-list-style-default wd-justify-left\" id=\"wd-677e3804a8e72\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">Customization for mobile devices<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">Easy orientation in the catalogue\u00a0<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<ul class=\"wd-rs-677e3b0485875 wd-list wd-wpb color-scheme- wd-fontsize-s wd-list-type-icon wd-list-style-default wd-justify-left\" id=\"wd-677e3b0485875\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">Thanks to the transition to Shoptet and technical improvements, the new e-shop is ready not only for current needs, but also for future growth and development.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">The redesigned Jeans Store website now offers a fresh, modern and clear environment for online shopping. Customers can easily find their favourite products, while the consistent visual style creates a stronger connection with the brand.\u00a0<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">The brand's symbol of the iconic denim chair ensured a consistent look and connected elements.\u00a0<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">Thanks to the new logo, brand manual and redesign, the Jeans Store has moved forward significantly and fully meets the requirements of modern e-commerce.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">The redesign of the website and visual identity for the Jeans Store shows how fundamental change can move a brand forward.\u00a0<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1736325520445 vc_column-gap-35 wd-rs-677e398cc4251\"><div class=\"wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><h4>ARE YOU DEALING WITH THAT TOO?<\/h4><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">This project may inspire other companies considering a refresh of their brand or website. With a clear vision and a consistent approach, a redesign can be an effective tool not only for boosting sales and customer experience, but also for improving brand perception.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">If you are considering redesigning your website or brand, r<\/span><span style=\"font-weight: 400;\">We will be happy to consult with you about a refresh of your website or e-shop.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\">More of our case studies can be found at <a href=\"https:\/\/promogen.cz\/blog\/\">our blog&gt;&gt;<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t\t<div class=\"author-area set-mb-m reset-last-child text-center color-scheme-dark\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"title author-title\">\n\t\t\t\t\t\tAuthor of the article:\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"author-avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/Peta-150x150.png\" class=\"author-area-image attachment-thumbnail\" alt=\"\" title=\"Petya\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/Peta-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/Peta-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/Peta-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/Peta.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"title author-name\">\n\t\t\t\t\t\tPetra Sobotkov\u00e1\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1736325673422 vc_row-has-fill wd-rs-677e3a2462f17\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-6735f1f9c0ec5\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6735f1f9c0ec5 wd-title-color-default wd-title-style-default text-center  wd-title-empty wd-underline-colored\">\n\t\t\t\t\t\t\t<div class=\"title-subtitle  subtitle-color-default font-default subtitle-style-default wd-font-weight- wd-fontsize-m\">- We are here for you -<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl\" ><\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-s\">Here are the best practices and tips that have worked for us in our campaigns! If you'd like some advice on setting up your campaigns and making them more effective, contact us. We'd be happy to take a look at your campaign settings and help you optimize or manage them.<\/p>\n<p>PromoGEN<br \/>\nGENerating success.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/posts\/11093\" data-token=\"b9f6d10bd934d3d2bea1023599fe081e\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/11093\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_3\">Name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-9292-field_3\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][3]\" required><\/div><div id=\"wpforms-9292-field_4-container\" class=\"wpforms-field wpforms-field-email wpforms-one-half\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_4\">E-mail <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-9292-field_4\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][4]\" required><\/div><div id=\"wpforms-9292-field_5-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_5\">Phone <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-9292-field_5\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][5]\" required><\/div><div id=\"wpforms-9292-field_6-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half\" data-field-id=\"6\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_6\">Firm<\/label><input type=\"text\" id=\"wpforms-9292-field_6\" class=\"wpforms-field-large\" name=\"wpforms[fields][6]\" ><\/div><div id=\"wpforms-9292-field_8-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"8\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_8\">Your message <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-9292-field_8\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][8]\" required><\/textarea><\/div><\/div><input type=\"hidden\" name=\"wpforms[recaptcha]\" value=\"\"><div class=\"wpforms-submit-container\"><input type=\"hidden\" name=\"wpforms[id]\" value=\"9292\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"11\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-9292\" class=\"wpforms-submit\" data-alt-text=\"Odes\u00edl\u00e1ni...\" data-submit-text=\"Odeslat\" aria-live=\"assertive\" value=\"wpforms-submit\">Send<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promogen.cz\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"\"><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/div>  <!-- .wpforms-container --><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"Website, E-shop, Brand Redesign and New Website for Jeans Store How to move a functional e-shop to Shoptet easily, efficiently and successfully?","protected":false},"author":11,"featured_media":11094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91,101,72],"tags":[107,106,108],"class_list":["post-11093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-shopy","category-marketing","category-pripadove-studie","tag-e-shop","tag-redesign","tag-shoptet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Redesign a nov\u00fd web pro e-shop Jeans Store \u2013 p\u0159\u00edpadov\u00e1 studie | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"Jak jednodu\u0161e, efektivn\u011b a \u00fasp\u011b\u0161n\u011b p\u0159esunout funk\u010dn\u00ed e-shop na Shoptet? A jak moc m\u016f\u017ee ovlivnit v\u00e1\u0161 e-shop i redesign, nov\u00fd styl a vlastn\u00ed imagov\u00e9 fotky? Na\u0161i klienti z Jeans Store m\u011bli svoji kamennou prodejnu v pra\u017esk\u00e9 Galerii Harfa. Nakonec se ale rozhodli ji natrvalo uzav\u0159\u00edt a p\u0159ej\u00edt pouze do online prostoru. Jak jsme se poprali s nov\u00fdm nejen e-shopov\u00fdm prost\u0159ed\u00edm, ale i kompletn\u00edm designem zna\u010dky? \u010ct\u011bte v p\u0159\u00edpadov\u00e9 studii.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promogen.cz\/en\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redesign a nov\u00fd web pro e-shop Jeans Store \u2013 p\u0159\u00edpadov\u00e1 studie | promoGEN.cz\" \/>\n<meta property=\"og:description\" content=\"Jak jednodu\u0161e, efektivn\u011b a \u00fasp\u011b\u0161n\u011b p\u0159esunout funk\u010dn\u00ed e-shop na Shoptet? A jak moc m\u016f\u017ee ovlivnit v\u00e1\u0161 e-shop i redesign, nov\u00fd styl a vlastn\u00ed imagov\u00e9 fotky? Na\u0161i klienti z Jeans Store m\u011bli svoji kamennou prodejnu v pra\u017esk\u00e9 Galerii Harfa. Nakonec se ale rozhodli ji natrvalo uzav\u0159\u00edt a p\u0159ej\u00edt pouze do online prostoru. Jak jsme se poprali s nov\u00fdm nejen e-shopov\u00fdm prost\u0159ed\u00edm, ale i kompletn\u00edm designem zna\u010dky? \u010ct\u011bte v p\u0159\u00edpadov\u00e9 studii.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promogen.cz\/en\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/\" \/>\n<meta property=\"og:site_name\" content=\"PromoGEN.cz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/promogencz\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-08T08:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-20T10:29:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1642\" \/>\n\t<meta property=\"og:image:height\" content=\"973\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Petra Sobotkov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Petra Sobotkov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/\"},\"author\":{\"name\":\"Petra Sobotkov\u00e1\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/person\/3c9437e6e4ee81b648cf3eb72666a9d8\"},\"headline\":\"Redesign a nov\u00fd web pro e-shop Jeans Store \u2013 p\u0159\u00edpadov\u00e1 studie\",\"datePublished\":\"2025-01-08T08:00:39+00:00\",\"dateModified\":\"2025-01-20T10:29:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/\"},\"wordCount\":3750,\"publisher\":{\"@id\":\"https:\/\/promogen.cz\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171.jpg\",\"keywords\":[\"e-shop\",\"redesign\",\"shoptet\"],\"articleSection\":[\"E-shopy\",\"Marketing\",\"P\u0159\u00edpadov\u00e9 studie\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/\",\"url\":\"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/\",\"name\":\"Redesign a nov\u00fd web pro e-shop Jeans Store \u2013 p\u0159\u00edpadov\u00e1 studie | promoGEN.cz\",\"isPartOf\":{\"@id\":\"https:\/\/promogen.cz\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171.jpg\",\"datePublished\":\"2025-01-08T08:00:39+00:00\",\"dateModified\":\"2025-01-20T10:29:37+00:00\",\"description\":\"Jak jednodu\u0161e, efektivn\u011b a \u00fasp\u011b\u0161n\u011b p\u0159esunout funk\u010dn\u00ed e-shop na Shoptet? A jak moc m\u016f\u017ee ovlivnit v\u00e1\u0161 e-shop i redesign, nov\u00fd styl a vlastn\u00ed imagov\u00e9 fotky? Na\u0161i klienti z Jeans Store m\u011bli svoji kamennou prodejnu v pra\u017esk\u00e9 Galerii Harfa. Nakonec se ale rozhodli ji natrvalo uzav\u0159\u00edt a p\u0159ej\u00edt pouze do online prostoru. Jak jsme se poprali s nov\u00fdm nejen e-shopov\u00fdm prost\u0159ed\u00edm, ale i kompletn\u00edm designem zna\u010dky? \u010ct\u011bte v p\u0159\u00edpadov\u00e9 studii.\",\"breadcrumb\":{\"@id\":\"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/#primaryimage\",\"url\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171.jpg\",\"contentUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171.jpg\",\"width\":1642,\"height\":973,\"caption\":\"Nov\u00fd e-shop pro Jeans store - nov\u00fd web, redesign brandu a Shoptet.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/promogen.cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Redesign a nov\u00fd web pro e-shop Jeans Store \u2013 p\u0159\u00edpadov\u00e1 studie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/promogen.cz\/en\/#website\",\"url\":\"https:\/\/promogen.cz\/en\/\",\"name\":\"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby\",\"description\":\"Marketingov\u00e1 agentura\",\"publisher\":{\"@id\":\"https:\/\/promogen.cz\/en\/#organization\"},\"alternateName\":\"PromoGEN - Marketingov\u00e1 agentura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/promogen.cz\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/promogen.cz\/en\/#organization\",\"name\":\"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby\",\"url\":\"https:\/\/promogen.cz\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg\",\"contentUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg\",\"width\":317,\"height\":83,\"caption\":\"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby\"},\"image\":{\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/promogencz\",\"https:\/\/www.linkedin.com\/company\/promogencz\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/person\/3c9437e6e4ee81b648cf3eb72666a9d8\",\"name\":\"Petra Sobotkov\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9006164c2877c7ded9cb8b504d92df6c77cc3e64fc6b425bd2c295dcbc25b07e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9006164c2877c7ded9cb8b504d92df6c77cc3e64fc6b425bd2c295dcbc25b07e?s=96&d=mm&r=g\",\"caption\":\"Petra Sobotkov\u00e1\"},\"url\":\"https:\/\/promogen.cz\/en\/author\/petra\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Redesign a nov\u00fd web pro e-shop Jeans Store \u2013 p\u0159\u00edpadov\u00e1 studie | promoGEN.cz","description":"Jak jednodu\u0161e, efektivn\u011b a \u00fasp\u011b\u0161n\u011b p\u0159esunout funk\u010dn\u00ed e-shop na Shoptet? A jak moc m\u016f\u017ee ovlivnit v\u00e1\u0161 e-shop i redesign, nov\u00fd styl a vlastn\u00ed imagov\u00e9 fotky? Na\u0161i klienti z Jeans Store m\u011bli svoji kamennou prodejnu v pra\u017esk\u00e9 Galerii Harfa. Nakonec se ale rozhodli ji natrvalo uzav\u0159\u00edt a p\u0159ej\u00edt pouze do online prostoru. Jak jsme se poprali s nov\u00fdm nejen e-shopov\u00fdm prost\u0159ed\u00edm, ale i kompletn\u00edm designem zna\u010dky? \u010ct\u011bte v p\u0159\u00edpadov\u00e9 studii.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promogen.cz\/en\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/","og_locale":"en_GB","og_type":"article","og_title":"Redesign a nov\u00fd web pro e-shop Jeans Store \u2013 p\u0159\u00edpadov\u00e1 studie | promoGEN.cz","og_description":"Jak jednodu\u0161e, efektivn\u011b a \u00fasp\u011b\u0161n\u011b p\u0159esunout funk\u010dn\u00ed e-shop na Shoptet? A jak moc m\u016f\u017ee ovlivnit v\u00e1\u0161 e-shop i redesign, nov\u00fd styl a vlastn\u00ed imagov\u00e9 fotky? Na\u0161i klienti z Jeans Store m\u011bli svoji kamennou prodejnu v pra\u017esk\u00e9 Galerii Harfa. Nakonec se ale rozhodli ji natrvalo uzav\u0159\u00edt a p\u0159ej\u00edt pouze do online prostoru. Jak jsme se poprali s nov\u00fdm nejen e-shopov\u00fdm prost\u0159ed\u00edm, ale i kompletn\u00edm designem zna\u010dky? \u010ct\u011bte v p\u0159\u00edpadov\u00e9 studii.","og_url":"https:\/\/promogen.cz\/en\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/","og_site_name":"PromoGEN.cz","article_publisher":"https:\/\/www.facebook.com\/promogencz","article_published_time":"2025-01-08T08:00:39+00:00","article_modified_time":"2025-01-20T10:29:37+00:00","og_image":[{"width":1642,"height":973,"url":"http:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171.jpg","type":"image\/jpeg"}],"author":"Petra Sobotkov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Petra Sobotkov\u00e1","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/#article","isPartOf":{"@id":"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/"},"author":{"name":"Petra Sobotkov\u00e1","@id":"https:\/\/promogen.cz\/en\/#\/schema\/person\/3c9437e6e4ee81b648cf3eb72666a9d8"},"headline":"Redesign a nov\u00fd web pro e-shop Jeans Store \u2013 p\u0159\u00edpadov\u00e1 studie","datePublished":"2025-01-08T08:00:39+00:00","dateModified":"2025-01-20T10:29:37+00:00","mainEntityOfPage":{"@id":"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/"},"wordCount":3750,"publisher":{"@id":"https:\/\/promogen.cz\/en\/#organization"},"image":{"@id":"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/#primaryimage"},"thumbnailUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171.jpg","keywords":["e-shop","redesign","shoptet"],"articleSection":["E-shopy","Marketing","P\u0159\u00edpadov\u00e9 studie"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/","url":"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/","name":"Redesign a nov\u00fd web pro e-shop Jeans Store \u2013 p\u0159\u00edpadov\u00e1 studie | promoGEN.cz","isPartOf":{"@id":"https:\/\/promogen.cz\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/#primaryimage"},"image":{"@id":"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/#primaryimage"},"thumbnailUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171.jpg","datePublished":"2025-01-08T08:00:39+00:00","dateModified":"2025-01-20T10:29:37+00:00","description":"Jak jednodu\u0161e, efektivn\u011b a \u00fasp\u011b\u0161n\u011b p\u0159esunout funk\u010dn\u00ed e-shop na Shoptet? A jak moc m\u016f\u017ee ovlivnit v\u00e1\u0161 e-shop i redesign, nov\u00fd styl a vlastn\u00ed imagov\u00e9 fotky? Na\u0161i klienti z Jeans Store m\u011bli svoji kamennou prodejnu v pra\u017esk\u00e9 Galerii Harfa. Nakonec se ale rozhodli ji natrvalo uzav\u0159\u00edt a p\u0159ej\u00edt pouze do online prostoru. Jak jsme se poprali s nov\u00fdm nejen e-shopov\u00fdm prost\u0159ed\u00edm, ale i kompletn\u00edm designem zna\u010dky? \u010ct\u011bte v p\u0159\u00edpadov\u00e9 studii.","breadcrumb":{"@id":"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/#primaryimage","url":"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171.jpg","contentUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171.jpg","width":1642,"height":973,"caption":"Nov\u00fd e-shop pro Jeans store - nov\u00fd web, redesign brandu a Shoptet."},{"@type":"BreadcrumbList","@id":"https:\/\/promogen.cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promogen.cz\/"},{"@type":"ListItem","position":2,"name":"Redesign a nov\u00fd web pro e-shop Jeans Store \u2013 p\u0159\u00edpadov\u00e1 studie"}]},{"@type":"WebSite","@id":"https:\/\/promogen.cz\/en\/#website","url":"https:\/\/promogen.cz\/en\/","name":"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby","description":"Marketingov\u00e1 agentura","publisher":{"@id":"https:\/\/promogen.cz\/en\/#organization"},"alternateName":"PromoGEN - Marketingov\u00e1 agentura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promogen.cz\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/promogen.cz\/en\/#organization","name":"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby","url":"https:\/\/promogen.cz\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/","url":"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg","contentUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg","width":317,"height":83,"caption":"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby"},"image":{"@id":"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/promogencz","https:\/\/www.linkedin.com\/company\/promogencz"]},{"@type":"Person","@id":"https:\/\/promogen.cz\/en\/#\/schema\/person\/3c9437e6e4ee81b648cf3eb72666a9d8","name":"Petra Sobotkov\u00e1","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/promogen.cz\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9006164c2877c7ded9cb8b504d92df6c77cc3e64fc6b425bd2c295dcbc25b07e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9006164c2877c7ded9cb8b504d92df6c77cc3e64fc6b425bd2c295dcbc25b07e?s=96&d=mm&r=g","caption":"Petra Sobotkov\u00e1"},"url":"https:\/\/promogen.cz\/en\/author\/petra\/"}]}},"_links":{"self":[{"href":"https:\/\/promogen.cz\/en\/wp-json\/wp\/v2\/posts\/11093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promogen.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promogen.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promogen.cz\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/promogen.cz\/en\/wp-json\/wp\/v2\/comments?post=11093"}],"version-history":[{"count":24,"href":"https:\/\/promogen.cz\/en\/wp-json\/wp\/v2\/posts\/11093\/revisions"}],"predecessor-version":[{"id":11204,"href":"https:\/\/promogen.cz\/en\/wp-json\/wp\/v2\/posts\/11093\/revisions\/11204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promogen.cz\/en\/wp-json\/wp\/v2\/media\/11094"}],"wp:attachment":[{"href":"https:\/\/promogen.cz\/en\/wp-json\/wp\/v2\/media?parent=11093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promogen.cz\/en\/wp-json\/wp\/v2\/categories?post=11093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promogen.cz\/en\/wp-json\/wp\/v2\/tags?post=11093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}