{"id":10930,"date":"2024-08-16T14:34:26","date_gmt":"2024-08-16T12:34:26","guid":{"rendered":"https:\/\/promogen.cz\/?p=10930"},"modified":"2024-11-14T13:56:55","modified_gmt":"2024-11-14T12:56:55","slug":"blog-vyuziti-ai-v-e-mail-marketingu","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/blog-vyuziti-ai-v-e-mail-marketingu\/","title":{"rendered":"Using AI in email marketing: a revolution in customer communication"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1649\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Email Messages Network Circuit Board Link Connection Technology\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-scaled.jpg 2560w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-400x258.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-1242x800.jpg 1242w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-768x495.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-1536x989.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-2048x1319.jpg 2048w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-6735f3917b3b2\" class=\"wd-rs-6735f3917b3b2  wd-button-wrapper text-left\"><a href=\"https:\/\/promogen.cz\/en\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">News, Marketing, AI<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-66bf456f6ef0f\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-66bf456f6ef0f wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1723811204197 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Using AI in email marketing: a revolution in customer communication<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-66bdfb65200f3\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66bdfb65200f3 text-left  mtcenter\">\n\t\t\t<p><span class=\"TextRun SCXW164368266 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW164368266 BCX0\">In the digital era, email marketing is still one of the most effective tools for communicating with customers. But with the advent of artificial intelligence (AI), this tool is taking on a whole new dimension. AI can significantly increase the efficiency, personalization and effectiveness of email campaigns. Let's take a look at how you can specifically use AI in email marketing.<\/span><\/span><span class=\"EOP SCXW164368266 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\">\t\t\t<link rel=\"stylesheet\" id=\"wd-social-icons-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-social-icons.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-team-member-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-team-member.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1722022192084 vc_row-o-equal-height vc_row-flex wd-rs-66a3f91c046b3\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-66bf63b65d6dd\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66bf63b65d6dd text-left\">\n\t\t\t<h3><strong>1. CONTENT PERSONALISATION<\/strong><\/h3>\n<p><span data-contrast=\"auto\">One of the most significant benefits of AI is the ability to personalize the content of emails. AI can analyze vast amounts of data about your customers, including their shopping habits, web behavior, and preferences, and create highly personalized emails based on that data.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Product recommendations<\/span><\/b><span data-contrast=\"auto\">A: AI can suggest products that specific customers might be interested in based on their previous purchases and items viewed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Dynamic content:<\/span><\/b><span data-contrast=\"auto\"> Emails can contain dynamic content that changes according to the preferences and behaviour of each recipient.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>2. TIMING OPTIMIZATION<\/strong><\/h3>\n<p><span data-contrast=\"auto\">AI can analyze when each individual customer is most likely to open and read an email. Based on this analysis, the AI can automatically schedule emails to be sent at times when the likelihood of interaction is highest.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Optimal dispatch time<\/span><\/b><span data-contrast=\"auto\">A: AI can determine the best time to send an email, which can significantly increase open and click-through rates.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Automated campaigns<\/span><\/b><span data-contrast=\"auto\">A: AI can automate the launch of campaigns based on specific actions or events, such as a customer's birthday or the anniversary of their first purchase.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>3. CUSTOMER SEGMENTATION<\/strong><\/h3>\n<p><span data-contrast=\"auto\">AI enables advanced customer segmentation based on a variety of criteria such as demographics, purchase history and web behavior. This ensures that each customer receives relevant content that they are actually interested in.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Smart segmentation:<\/span><\/b><span data-contrast=\"auto\"> AI can create customer segments that would be difficult to identify manually, thereby increasing the relevance and effectiveness of campaigns.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Predictive analysis:<\/span><\/b><span data-contrast=\"auto\"> AI can predict future customer behaviour, allowing you to create segments based on expected needs and interests.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>4. A\/B TESTING AND OPTIMIZATION<\/strong><\/h3>\n<p><span data-contrast=\"auto\">AI can automate the A\/B testing process and quickly analyze the results to find the most effective email variations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">Automated testing:<\/span><\/b><span data-contrast=\"auto\"> AI can continuously test different elements of emails (subject lines, images, calls to action) and automatically apply the most successful variations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Fast optimization:<\/span><\/b><span data-contrast=\"auto\"> With fast and accurate AI analytics, campaigns can be optimised instantly for best results.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>5. INCREASE OPEN AND CLICK-THROUGH RATES<\/strong><\/h3>\n<p><span data-contrast=\"auto\">AI can analyse the factors that influence email open and click-through rates and optimise emails to increase these rates.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Personalised items:<\/span><\/b><span data-contrast=\"auto\"> AI can generate personalized email subject lines that increase the likelihood of an open.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Content optimization: <\/span><\/b><span data-contrast=\"auto\">AI can analyse which types of content lead to the highest click-through rates and adjust emails accordingly. The most common example is personalizing products that customers might be interested in, but banner, articles or text can also be personalized.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>6. PREDICTIVE ANALYTICS AND CUSTOMER BEHAVIOUR<\/strong><\/h3>\n<p><span data-contrast=\"auto\">AI can predict customer behaviour by analysing historical data, enabling better planning and execution of marketing campaigns.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Shopping forecast:<\/span><\/b><span data-contrast=\"auto\"> AI can predict when a customer is likely to make their next purchase and schedule targeted emails based on that.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559731&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Identifying trends:<\/span><\/b><span data-contrast=\"auto\"> AI can identify trends in customer behaviour and tailor email campaigns to match those trends.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>7. REDUCING THE UNSUBSCRIBE RATE<\/strong><\/h3>\n<p><span data-contrast=\"auto\">\u00a0AI can help identify the causes of high email unsubscribe rates and suggest strategies to prevent this.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Behavioural analysis:<\/span><\/b><span data-contrast=\"auto\"> AI can track the behavior of customers who have opted out and identify patterns that led to the opt-out.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Preventive measures:<\/span><\/b><span data-contrast=\"auto\"> Based on these analyses, AI can recommend changes to the content or frequency of emails to reduce unsubscribe rates.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1663168662625 wd-rs-6321f09351503\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator-has-text\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  style=\"border-color:#be0012;\" class=\"vc_sep_line\"><\/span><\/span><h4>CONCLUSION<\/h4><span class=\"vc_sep_holder vc_sep_holder_r\"><span  style=\"border-color:#be0012;\" class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\t\t<div id=\"wd-66bf45c28646d\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66bf45c28646d text-left\">\n\t\t\t<p><span data-contrast=\"auto\">The integration of AI into email marketing has huge potential to increase the efficiency and success of campaigns. Personalisation, timing optimisation, smart segmentation and advanced A\/B testing are just some of the areas where AI can bring significant improvements. Businesses that choose to leverage AI technology in their email marketing can expect better engagement, higher conversion rates and happier customers.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><section class=\"vc_cta3-container\"><div class=\"vc_general vc_cta3 vc_cta3-style-classic vc_cta3-shape-rounded vc_cta3-align-left vc_cta3-color-classic vc_cta3-icon-size-md vc_custom_1723811071647\"><div class=\"vc_cta3_content-container\"><div class=\"vc_cta3-content\"><header class=\"vc_cta3-content-header\"><h2>Contact us<\/h2><\/header><p><span data-contrast=\"auto\">PromoGEN is \"AI-ready\" and we are happy to involve AI helpers in working with your campaigns.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>This is the second article in our mini series on AI in marketing.<\/p>\n<p>In the last article we looked at this, <a href=\"https:\/\/promogen.cz\/en\/blog-jak-ai-meni-marketing\/\">How AI is changing marketing<\/a> In general. In future posts, we will look at how to use AI tools specifically:<\/p>\n<ul>\n<li>in performance campaigns<\/li>\n<li>how legislation treats the use of AI tools<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"team-member wd-wpb text-left  member-layout-default\"><div class=\"member-image-wrapper\"><div class=\"member-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-150x150.png\" class=\"team-member-avatar-image attachment-thumbnail\" alt=\"\" title=\"photo_2023-10_TO\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"member-details\"><h4 class=\"member-name\">Tomas Obadal<\/h4><span class=\"member-position\">CEO<\/span><div class=\"member-social\"><div class=\"wd-social-icons icons-design-colored icons-size-default social-form-circle\"><a rel=\"noopener noreferrer nofollow\" class=\"wd-social-icon social-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/tomasobadal\/\" aria-label=\"Social icon linkedin\"><span class=\"wd-icon\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-662269a5c5ee4\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-662269a5c5ee4 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\t\t\t\t<div class=\"title-subtitle  subtitle-color-default font-default subtitle-style-default wd-font-weight- wd-fontsize-m\">- Write us -<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl\" >What can we help you with?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/posts\/10930\" data-token=\"8bf6e017638f580f632c0cf1ab01d45a\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/10930\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label class=\"wpforms-field-label\" 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