{"id":10883,"date":"2024-07-26T22:05:01","date_gmt":"2024-07-26T20:05:01","guid":{"rendered":"https:\/\/promogen.cz\/?p=10883"},"modified":"2024-11-14T13:57:17","modified_gmt":"2024-11-14T12:57:17","slug":"blog-jak-ai-meni-marketing","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/blog-jak-ai-meni-marketing\/","title":{"rendered":"How AI is changing marketing"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1608\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Jak AI m\u011bn\u00ed marketiing I promoGEN\" title=\"futurism-perspective-digital-nomads-lifestyle\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-scaled.jpg 2560w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-400x251.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-1274x800.jpg 1274w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-768x482.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-1536x965.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-2048x1286.jpg 2048w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-18x12.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-6735f3a5b5357\" class=\"wd-rs-6735f3a5b5357  wd-button-wrapper text-left\"><a href=\"https:\/\/promogen.cz\/en\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">News, Marketing, AI<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-66a3e3cf3c495\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-66a3e3cf3c495 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1722016732198 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >How AI is changing marketing<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-66a3e3aaab4f0\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66a3e3aaab4f0 text-left  mtcenter\">\n\t\t\t<p><span class=\"NormalTextRun SCXW244194379 BCX0\">In the digital world, keeping up with the latest technologies is crucial. One of the most significant changes in recent years is the use of artificial intelligence (AI) in marketing. But how exactly can AI help your business? We have some interesting examples for you.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\">\t\t\t<link rel=\"stylesheet\" id=\"wd-social-icons-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-social-icons.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-team-member-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-team-member.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1722022192084 vc_row-o-equal-height vc_row-flex wd-rs-66a3f91c046b3\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-66aa05659023b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66aa05659023b text-left\">\n\t\t\t<h3><strong>CONTENT PERSONALISATION<\/strong><\/h3>\n<ul>\n<li>AI analyses customer behaviour and adapts content to their preferences. This means more relevant emails, personalised offers and higher conversion rates.<\/li>\n<\/ul>\n<h3><strong>OPTIMIZATION OF ADVERTISING CAMPAIGNS<\/strong><\/h3>\n<ul>\n<li>Using AI, we can analyse huge amounts of data and identify which ads work best, when and where to show them. This leads to better use of budget and higher return on investment (ROI).<\/li>\n<\/ul>\n<h3><strong>CHATBOTS AND CUSTOMER SUPPORT<\/strong><\/h3>\n<ul>\n<li>AI-driven chatbots can provide round-the-clock customer support, instantly answering questions and resolving issues. Customers get fast help, so your team can focus on more complex tasks.<\/li>\n<\/ul>\n<h3><strong>PREDICTIVE ANALYTICS<\/strong><\/h3>\n<ul>\n<li>AI helps predict future trends and customer behaviour by analysing historical data. You can plan campaigns with greater accuracy and better target potential customers.<\/li>\n<\/ul>\n<h3><strong>CONTENT MARKETING<\/strong><\/h3>\n<ul>\n<li>AI tools like <a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/chatgpt.com\/\" href=\"https:\/\/chatgpt.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link GPT-4\">GPT-4<\/a> generate quality texts, articles and social media posts. This saves time and ensures that your content is always up-to-date and relevant.<\/li>\n<\/ul>\n<h3><strong>MARKET SEGMENTATION<\/strong><\/h3>\n<ul>\n<li>AI analyses data and automatically segments the market based on various criteria such as demographics, behaviour or preferences. This enables more effective campaign targeting.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<section class=\"vc_cta3-container\"><div class=\"vc_general vc_cta3 vc_cta3-style-classic vc_cta3-shape-rounded vc_cta3-align-left vc_cta3-color-classic vc_cta3-icon-size-md vc_custom_1722020798779\"><div class=\"vc_cta3_content-container\"><div class=\"vc_cta3-content\"><header class=\"vc_cta3-content-header\"><h2>\ud83d\udca1Example from practice:<\/h2><\/header><p><span class=\"TextRun SCXW227320362 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentHighlightHovered SCXW227320362 BCX0\">We recently used AI to analyse data from previous campaigns and identify the most effective time to send emails. The result was a 20% increase in email opens and a 15% increase in conversions.<\/span> <\/span><\/p>\n<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1663168662625 wd-rs-6321f09351503\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator-has-text\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  style=\"border-color:#be0012;\" class=\"vc_sep_line\"><\/span><\/span><h4>HOW TO DO IT<\/h4><span class=\"vc_sep_holder vc_sep_holder_r\"><span  style=\"border-color:#be0012;\" class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\t\t<div id=\"wd-66aa063ed275b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66aa063ed275b text-left\">\n\t\t\t<h3>How to get started with AI in your marketing<\/h3>\n<p><span data-contrast=\"auto\">If you're wondering how to start using AI in your marketing, here are some steps that can help:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h3><strong>IDENTIFY NEEDS<\/strong><\/h3>\n<ul>\n<li>Identify which areas of your marketing could benefit from AI. Is it personalization, data analytics, or customer support automation?<\/li>\n<\/ul>\n<h3><strong>SELECT THE RIGHT TOOLS<\/strong><\/h3>\n<ul>\n<li>There are many AI tools on the market. Choose the ones that best fit your needs and integrate them into your marketing stack.<\/li>\n<\/ul>\n<h3><strong>TEAM TRAINING<\/strong><\/h3>\n<ul>\n<li>Make sure your team understands how to use AI tools. Invest in training and education so they can use AI to its full potential.<\/li>\n<\/ul>\n<h3><strong>TEST AND OPTIMIZE<\/strong><\/h3>\n<ul>\n<li>Start with smaller projects and gradually test different AI strategies. Track results and continuously optimize your campaigns based on the data.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><section class=\"vc_cta3-container\"><div class=\"vc_general vc_cta3 vc_cta3-style-classic vc_cta3-shape-rounded vc_cta3-align-left vc_cta3-color-classic vc_cta3-icon-size-md vc_custom_1722020808818\"><div class=\"vc_cta3_content-container\"><div class=\"vc_cta3-content\"><header class=\"vc_cta3-content-header\"><h2>\ud83d\udca1 Tip:<\/h2><\/header><p><span class=\"TextRun SCXW5182128 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW5182128 BCX0\">Start with simple tasks like automating emails or basic data analysis, and gradually add more complex AI features as you become familiar with the technology.<\/span><\/span><span class=\"EOP SCXW5182128 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>This is the first article in our mini series on AI in marketing. In future posts, we'll look at how to use AI tools specifically:<\/p>\n<ul>\n<li>in e-mailing<\/li>\n<li>in performance campaigns<\/li>\n<li>how legislation treats the use of AI tools<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"team-member wd-wpb text-left  member-layout-default\"><div class=\"member-image-wrapper\"><div class=\"member-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-150x150.png\" class=\"team-member-avatar-image attachment-thumbnail\" alt=\"\" title=\"photo_2023-10_TO\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"member-details\"><h4 class=\"member-name\">Tomas Obadal<\/h4><span class=\"member-position\">CEO<\/span><div class=\"member-social\"><div class=\"wd-social-icons icons-design-colored icons-size-default social-form-circle\"><a rel=\"noopener noreferrer nofollow\" class=\"wd-social-icon social-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/tomasobadal\/\" aria-label=\"Social icon linkedin\"><span class=\"wd-icon\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-662269a5c5ee4\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-662269a5c5ee4 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\t\t\t\t<div class=\"title-subtitle  subtitle-color-default font-default subtitle-style-default wd-font-weight- wd-fontsize-m\">- Write us -<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl\" >What can we help you with?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/posts\/10883\" data-token=\"a074ed6127e59f6947af9a71bd4507f6\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/10883\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label class=\"wpforms-field-label\" 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One of the most significant","protected":false},"author":9,"featured_media":10924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,101],"tags":[97,73,98,100,99],"class_list":["post-10883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality","category-marketing","tag-ai","tag-e-mailing","tag-marketing","tag-obsahovy-marketing","tag-optimalizace-reklamnich-kampani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak AI m\u011bn\u00ed marketing | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"V digit\u00e1ln\u00edm sv\u011bt\u011b je kl\u00ed\u010dov\u00e9 dr\u017eet krok s nejnov\u011bj\u0161\u00edmi technologiemi. 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