{"id":10790,"date":"2024-06-28T13:10:34","date_gmt":"2024-06-28T11:10:34","guid":{"rendered":"https:\/\/promogen.cz\/?p=10790"},"modified":"2024-07-17T10:08:42","modified_gmt":"2024-07-17T08:08:42","slug":"blog-jak-na-sber-leadu-pro-produkty-za-500-000-kc-a-vice","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/blog-jak-na-sber-leadu-pro-produkty-za-500-000-kc-a-vice\/","title":{"rendered":"How to collect leads for products worth 500 000 CZK+"},"content":{"rendered":"
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Leads, performance advertising<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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How to collect leads for products worth 500 000 CZK and more<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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Why do we have to approach more expensive products or services differently in lead generation than we do with consumer goods? The common denominator for selling new builds, caravans, bespoke software solutions or even finding new partners in the B2B segment is a long decision-making process that often takes months to years.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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For more expensive products and more complex services, it is important to build trust and relationships with potential clients. This includes providing detailed information about the product, its benefits and return on investment. Emphasis should be placed on a personalised approach and tailoring to the specific needs of the customer. It is often necessary to provide clients with demonstrations, references and case studies that can serve as evidence of the quality and reliability of the solution offered.<\/p>\n

In addition, it is essential to use multi-channel communication, which includes email marketing, social networks, face-to-face meetings and participation in professional conferences and trade fairs. These channels help to increase brand awareness and keep in touch with potential customers during their decision-making process.<\/p>\n

One of the<\/span> Key<\/span> channels, through the lens of which we will focus on the issue, is <\/span>i <\/span>performance marketing<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t

We'll show you how to effectively collect leads, build client relationships and optimize sales tactics for better results.<\/h2><\/header><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div>
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KEY TIP<\/h4><\/span><\/span>\n<\/div>\t\t
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The web is overloaded with information, aim for a unique landing page<\/h3>\n

When collecting leads from performance campaigns, it is a big mistake to target regular web pages. Why? Websites for more expensive products and services often contain a lot of information to give customers maximum trust. These customers will first study all available information thoroughly before contacting us. However, this is not consistent with performance campaigns where we expect immediate interaction. Therefore, it is better to target unique <\/span>landing<\/span> page<\/span>, which is specifically designed for the campaign and promotes a fast and direct response.<\/span><\/span>\u00a0<\/span><\/p>\n

Benefits of targeting ads to a unique landing page:<\/h4>\n