{"id":10760,"date":"2024-06-03T08:00:50","date_gmt":"2024-06-03T06:00:50","guid":{"rendered":"https:\/\/promogen.cz\/?p=10760"},"modified":"2024-06-28T13:22:28","modified_gmt":"2024-06-28T11:22:28","slug":"blog-tipy-a-triky-na-top-mailove-sablony","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/blog-tipy-a-triky-na-top-mailove-sablony\/","title":{"rendered":"Tips and tricks for top mail templates"},"content":{"rendered":"
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E-mailing, Newsletter<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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Tips and tricks for top mail templates<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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Email marketing is a key part of a successful digital marketing mix. A well-crafted email template can significantly increase conversion rates and strengthen customer relationships.\u00a0<\/span>\u00a0<\/span><\/p>\n

We would like to share with you best practices on how to create a modern, functional and responsive email template that attractively presents products.<\/span>\u00a0<\/span><\/p>\n

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  1. Clean and simple design<\/b><\/span><\/li>\n<\/ol>\n

    Modern design:<\/b>\u00a0<\/span><\/p>\n

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    • Go for a minimalist design with plenty of white space to make your email clear and easy to read.<\/span>\u00a0<\/span><\/li>\n
    • Use quality product images that represent your brand in an appealing and faithful way.<\/span>\u00a0<\/span><\/li>\n
    • Limit the number of colours used to 2-3 main colours that match the corporate identity.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

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      Functionality:<\/b>\u00a0<\/span><\/p>\n

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      • Make sure all buttons and links are easy to use, even on mobile devices.<\/span>\u00a0<\/span><\/li>\n
      • Provide an easy way for users to unsubscribe from your newsletter, which not only improves their user experience but also meets legal standards.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

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        Dark-mode:<\/b>\u00a0<\/span><\/p>\n

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        • Prepare the template so that the email is still readable even when the \"dark-mode\" is activated.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
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          • Avoid using an image with a white background and opt for a transparent background instead.\u00a0<\/span>\u00a0<\/span><\/li>\n
          • If the logo is black, add a white border. This will make the logo stand out against the black background.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

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            1. Optimisation for mobile devices<\/span><\/b><\/li>\n<\/ol>\n

              Responsive design:<\/b>\u00a0<\/span><\/p>\n

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              • Test your email templates on different devices and email clients to ensure a consistent display.<\/span>\u00a0<\/span><\/li>\n
              • Use media-queries for adaptive content placement and sizing to make your email easy to read on any device.<\/span>\u00a0<\/span><\/li>\n
              • Make sure all text in the email is easy to read without the need to zoom.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

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                1. Personalisation and content segmentation<\/b><\/span><\/li>\n<\/ol>\n
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                  • Segment your customers based on their purchase history, preferences and behaviour to make your emails as relevant as possible.<\/span>\u00a0<\/span><\/li>\n
                  • Insert personalised or interactive elements into your emails, see tips below.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

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                    Tips for personalisation<\/b>\u00a0<\/span><\/p>\n

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                    • Addressing on behalf of the customer<\/span>\u00a0<\/span><\/li>\n
                    • Countdown of discount action time<\/span>\u00a0<\/span><\/li>\n
                    • Personalised graphics<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

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                      Tips for dynamic blocks<\/b>\u00a0<\/span><\/p>\n

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                      • Nearest delivery point - by postcode from the order - combination of own shop \/ mail order<\/span>\u00a0<\/span><\/li>\n
                      • Heureka reviews from satisfied customers<\/span>\u00a0<\/span><\/li>\n
                      • Last viewed products<\/span>\u00a0<\/span><\/li>\n
                      • Up-sell\/cross-sell blocks<\/span>\u00a0<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>
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                        Tips on kinetic elements<\/b>\u00a0<\/span><\/p>\n

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                        • Hover effect<\/span>\u00a0<\/span><\/li>\n
                        • Button<\/span>\u00a0<\/span><\/li>\n
                        • Image<\/span>\u00a0<\/span><\/li>\n
                        • Text<\/span>\u00a0<\/span><\/li>\n
                        • GIFs<\/span>\u00a0<\/span><\/li>\n
                        • Countdown time<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
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                          1. Clear and enticing call-to-action (CTA)<\/b><\/span><\/li>\n<\/ol>\n
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                            • Each email should have a clearly defined goal, supported by a prominent CTA button.<\/span>\u00a0<\/span><\/li>\n
                            • Put CTAs in strategic places - for example, after the introductory text or next to\/below the product image.<\/span>
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                              1. A\/B testing<\/b><\/span><\/li>\n<\/ol>\n
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                                • Regularly A\/B test different elements of your email (e.g. subject lines, graphics, CTA placement) to see what works best for your customers.<\/span>\u00a0<\/span><\/li>\n
                                • Use the insights gained from testing to further optimize your marketing campaigns.<\/span><\/li>\n<\/ul>\n

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                                  1. Continuous analysis and optimization<\/b><\/span><\/li>\n<\/ol>\n
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                                    • Track key performance indicators such as open rates, click-through rates, conversion rates and unsubscribe rates.<\/span>\u00a0<\/span><\/li>\n
                                    • Use this data to continuously improve your templates and content strategies.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

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                                      Conclusion<\/b>\u00a0<\/span><\/p>\n

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                                      • A quality email template is the key to better customer engagement, higher conversions and brand reinforcement, which can contribute significantly to the success of your online store.<\/span>\u00a0<\/span><\/li>\n
                                      • Make sure that each campaign is carefully thought out and targeted, with an emphasis on modern design, functionality and user-friendliness.<\/span>\u00a0<\/span><\/li>\n
                                      • Keep in mind that Gmail will crop any email that exceeds 100 KB and not display it in its entirety.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\n\t\t
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                                        - Write us -<\/div>\n\t\t\t\n\t\t\t
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                                        What can we help you with?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t