{"id":10710,"date":"2024-03-27T09:17:21","date_gmt":"2024-03-27T08:17:21","guid":{"rendered":"https:\/\/promogen.cz\/?p=10710"},"modified":"2024-07-26T22:17:28","modified_gmt":"2024-07-26T20:17:28","slug":"blog-reaktivacni-kampan","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/blog-reaktivacni-kampan\/","title":{"rendered":"Reactivation Campaign - the unjustly neglected automation"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Composite image of hand using laptop put on a desk with letter icons\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-scaled.jpg 2560w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-400x267.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-1200x800.jpg 1200w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-768x512.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-1536x1024.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-2048x1365.jpg 2048w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-18x12.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-6602ea1870837\" class=\"wd-rs-6602ea1870837  wd-button-wrapper text-left\"><a href=\"https:\/\/promogen.cz\/en\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">E-mailing, automation<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-6602ea4c1c410\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6602ea4c1c410 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1711467088221 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Reactivation Campaign - the unjustly neglected automation<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-6602ea3796755\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6602ea3796755 text-left  mtcenter\">\n\t\t\t<p>In emailing, automations like the abandoned cart are a necessity. Similarly, most e-tailers will sooner or later run out of holiday emails or reminders based on the merchandise being viewed. One automation is often overlooked and yet it can not only make you money, but also save you money. It's a reactivation campaign.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1663168662625 wd-rs-6321f09351503\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6603ed8c29746\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6603ed8c29746 text-left\">\n\t\t\t<h2><span data-contrast=\"none\">What exactly is reactivation?<\/span><span data-contrast=\"none\">\u202f<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:40}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">This is an attempt to make one last contact with a customer who has been inactive with you for a long time. If you can't revive them with this campaign, it's pointless to keep them in your database and pay for a larger database.<\/span><\/p>\n<h2><span data-contrast=\"none\">Why is it worth it?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:40}\">\u00a0<\/span><\/h2>\n<ul>\n<li><span data-contrast=\"none\">You will revive customers you would otherwise lose.<\/span><\/li>\n<li><span data-contrast=\"none\">Don't pay more for your mailing tools than you have to.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Your deliverability metrics, open rate, click rate are increasing and therefore you are more credible to the mail platforms.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">How to establish an inactive customer<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:40}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Inactivity is perceived differently by everyone, but it is easy to define. They don't shop with you, read your emails or visit your website. The ideal is to set a longer time frame, such as a year. If you sell seasonal goods, even longer - for example, 14 months. If your customer is inactive during that time, they are an ideal candidate for our campaign.<\/span><\/p>\n<p>If your e-shop runs on a platform <a href=\"https:\/\/www.shoptet.cz\/\">Shoptet<\/a> and you use the mailing <a href=\"https:\/\/ecomail.cz\/\">Ecomail<\/a>, working with data is very easy, because the connection of both products works perfectly.<\/p>\n<p>By the way, our illustrations come from the Slovak version of the Panakei e-shop, which uses both solutions.<\/p>\n<p><span style=\"color: #1b1919; font-size: 24px;\" data-contrast=\"none\">What should a reactivation campaign look like?<\/span><span style=\"color: #1b1919; font-size: 24px;\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:40}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Temporarily exclude the customer you want to try to revive from standard mailings. He doesn't open them anyway, he doesn't buy, give him a break from you. For at least a month if you send more frequently, or two to three if less than a weekly basis.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Divide the campaign itself into several steps. The tried and tested method is three steps and SMS as the last attempt.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In your first email, try to remind yourself nicely, personalise - i.e. address by name, remind yourself of your last purchase and write what's new with you in the last year that makes it worthwhile to start shopping with you again. Be sure to highlight your strengths - be it price, exclusive products, speed of delivery, just sell yourself.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"><em><span class=\"TextRun SCXW246647359 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246647359 BCX0\" data-ccp-parastyle=\"x_xxcontentpasted3\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;a8f3557f-85d7-4326-ba30-af6610838013|27&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:&#091;469775450,&quot;x_xxcontentpasted3&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;xxxcontentpasted3&quot;,335572020,&quot;1&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Times New Roman&quot;,469769226,&quot;Times New Roman&quot;,335559705,&quot;1029&quot;,134233118,&quot;true&quot;,134233117,&quot;true&quot;,469778324,&quot;Normal&quot;&#093;}\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10715 aligncenter\" src=\"http:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44832-12622-RoR37zNWIx-2024-03-27-10_41_58-170x300.png\" alt=\"\" width=\"170\" height=\"300\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44832-12622-RoR37zNWIx-2024-03-27-10_41_58-170x300.png 170w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44832-12622-RoR37zNWIx-2024-03-27-10_41_58-454x800.png 454w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44832-12622-RoR37zNWIx-2024-03-27-10_41_58-768x1353.png 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44832-12622-RoR37zNWIx-2024-03-27-10_41_58-872x1536.png 872w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44832-12622-RoR37zNWIx-2024-03-27-10_41_58-1162x2048.png 1162w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44832-12622-RoR37zNWIx-2024-03-27-10_41_58-7x12.png 7w\" sizes=\"auto, (max-width: 170px) 100vw, 170px\" \/><\/span><\/span><\/em><\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"><em><span class=\"TextRun SCXW246647359 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246647359 BCX0\" data-ccp-parastyle=\"x_xxcontentpasted3\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;a8f3557f-85d7-4326-ba30-af6610838013|27&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:&#091;469775450,&quot;x_xxcontentpasted3&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;xxxcontentpasted3&quot;,335572020,&quot;1&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Times New Roman&quot;,469769226,&quot;Times New Roman&quot;,335559705,&quot;1029&quot;,134233118,&quot;true&quot;,134233117,&quot;true&quot;,469778324,&quot;Normal&quot;&#093;}\">On the first attempt to reactivate, try asking why the customer is no longer buying from you. Feedback is extremely important. Evaluate your data, for example, once a month.<\/span><\/span><span class=\"EOP SCXW246647359 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/em><\/span><\/p>\n<p><span data-contrast=\"none\">In the second email, attack the price, remind your sale events, products on sale. This is because he did not respond to the offer of services and news from the previous email. Remind how many satisfied customers buy from you or how many subscribe to your newsletter and how it pays off for them.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"><em><span class=\"TextRun SCXW112277734 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW112277734 BCX0\" data-ccp-parastyle=\"x_xxcontentpasted3\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;a8f3557f-85d7-4326-ba30-af6610838013|27&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:&#091;469775450,&quot;x_xxcontentpasted3&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;xxxcontentpasted3&quot;,335572020,&quot;1&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Times New Roman&quot;,469769226,&quot;Times New Roman&quot;,335559705,&quot;1029&quot;,134233118,&quot;true&quot;,134233117,&quot;true&quot;,469778324,&quot;Normal&quot;&#093;}\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10716 aligncenter\" src=\"http:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44833-12421-69217-2024-03-26-16_37_34-254x300.png\" alt=\"\" width=\"254\" height=\"300\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44833-12421-69217-2024-03-26-16_37_34-254x300.png 254w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44833-12421-69217-2024-03-26-16_37_34-677x800.png 677w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44833-12421-69217-2024-03-26-16_37_34-768x907.png 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44833-12421-69217-2024-03-26-16_37_34-1300x1536.png 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44833-12421-69217-2024-03-26-16_37_34-10x12.png 10w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44833-12421-69217-2024-03-26-16_37_34.png 1720w\" sizes=\"auto, (max-width: 254px) 100vw, 254px\" \/><\/span><\/span><\/em><\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"><em><span class=\"TextRun SCXW112277734 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW112277734 BCX0\" data-ccp-parastyle=\"x_xxcontentpasted3\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;a8f3557f-85d7-4326-ba30-af6610838013|27&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:&#091;469775450,&quot;x_xxcontentpasted3&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;xxxcontentpasted3&quot;,335572020,&quot;1&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Times New Roman&quot;,469769226,&quot;Times New Roman&quot;,335559705,&quot;1029&quot;,134233118,&quot;true&quot;,134233117,&quot;true&quot;,469778324,&quot;Normal&quot;&#093;}\">Offering a discount is a solution that always works. In this case, it makes sense to offer it. Acquiring a new customer always costs more than keeping an existing one.<\/span><\/span><span class=\"EOP SCXW112277734 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/em><\/span><\/p>\n<p><span data-contrast=\"none\">In the third one, play on emotions, try to offer a discount - getting a customer to buy from you is worth it. In most cases, a discount is better than investing in advertising to get a new customer.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Keep a 1-2 week gap between each mailing. After the third and final mail, you can try the last step - sending an SMS with a discount code. If the customer doesn't respond even then, you will discard them. This can also be the right thing to do, as it saves you the cost of the mailing provider's fee and also raises your scoring for each service.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Remember that you should only use the reactivation when you are active in the mailing. For example, if for various reasons you have not sent out newsletters, prepare a series of very interesting offers for everyone you send out during the next 3 months. Only then does it make sense to deal with reactivation - otherwise you will lose many contacts to whom your mailing would be valid.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Emailing, automation Reactivation campaign - unjustly neglected automation In emailing, automations such as abandoned cart are a necessity. Similarly, most e-tailers previously","protected":false},"author":1,"featured_media":10921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,91],"tags":[73],"class_list":["post-10710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mailing","category-e-shopy","tag-e-mailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reaktiva\u010dn\u00ed kampa\u0148 \u2013 nepr\u00e1vem opom\u00edjen\u00e1 automatizace | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"Automatizace jsou z\u00e1kladn\u00ed k\u00e1men e-mailov\u00e9ho marketingu. Bez nich nikdy nejlep\u0161\u00edch v\u00fdsledk\u016f nedoc\u00edl\u00edte. 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