{"id":10628,"date":"2024-02-08T10:15:23","date_gmt":"2024-02-08T09:15:23","guid":{"rendered":"https:\/\/www.promogen.cz\/?p=10628"},"modified":"2024-12-02T11:40:46","modified_gmt":"2024-12-02T10:40:46","slug":"blog-consent-mode-v2-jak-neprijit-o-moznost-cilene-reklamy","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/blog-consent-mode-v2-jak-neprijit-o-moznost-cilene-reklamy\/","title":{"rendered":"Consent Mode v2: How not to miss out on targeted advertising"},"content":{"rendered":"
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\"\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div>
Analytics, performance advertising<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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Consent Mode v2: How not to miss out on targeted advertising<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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Google is announcing major changes to its cookie handling following requests from the European Commission. This means a possible loss of data, as well as the ability to target advertising, which is essentially essential for your business. <\/span><\/span>In today's article we will describe how <\/span>verify that you have <\/span>cookie<\/span> set the bar correctly<\/span>enou<\/span>.<\/span><\/span> \u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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The setup itself requires considerable technical skill. If you want to eliminate the risk of data loss quickly and painlessly, contact us at online@promogen.cz<\/a> or fill in the contact form at the end of this article.<\/a>\u00a0<\/span><\/strong><\/p>\n

So what's going on? As of March 6, you will now need to implement two new consent groups in the cookie bar<\/strong>, and to \"ad_user_data\" and \"ad_personalization\". If you don't do this, say goodbye to marketing campaigns to your customers as you know them. Likewise with analytics.<\/span><\/p>\n

The setup is not entirely trivial. So if you are not sure, contact us directly, we will be happy to help you.<\/strong> Contact details can be found at the end of this article.<\/span><\/p>\n

What is a consent group and what do we (almost all of us) have now?\u00a0<\/span><\/p>\n