{"id":10568,"date":"2024-01-16T13:04:31","date_gmt":"2024-01-16T12:04:31","guid":{"rendered":"https:\/\/www.promogen.cz\/?p=10568"},"modified":"2024-12-02T11:41:14","modified_gmt":"2024-12-02T10:41:14","slug":"blog-google-zprisnuje-pravidla-pro-newslettery","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/blog-google-zprisnuje-pravidla-pro-newslettery\/","title":{"rendered":"Google tightens rules for newsletters"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/01\/gmail-rules.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"gmail-rules\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/01\/gmail-rules.png 900w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/01\/gmail-rules-400x267.png 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/01\/gmail-rules-768x512.png 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/01\/gmail-rules-18x12.png 18w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-65a4d67d46f5d\" class=\"wd-rs-65a4d67d46f5d  wd-button-wrapper text-left\"><a href=\"https:\/\/promogen.cz\/en\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">E-mailing<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-65a4d67557761\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-65a4d67557761 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1705301626988 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Google tightens rules for newsletters<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-65a4d6a4c3bb0\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-65a4d6a4c3bb0 text-left  mtcenter\">\n\t\t\t<p>From February onwards, you will have to work even more carefully with your mailings. This is because of the new rules that Google has come up with. It has to be said that this is a very good thing. It will separate the wheat (i.e. you) from the chaff (i.e. spammers) even more.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>It must be said that the new rules are no surprise to those who are serious about e-mailing and have been doing it for a long time and already meet all the criteria. But repetition is the mother of wisdom, so what do you need to watch out for?<\/p>\n<h2>Who are they?<\/h2>\n<p>This is anyone who sends more than 5,000 emails a day - the sum of not just newsletters, but transactional emails and other messages leaving your domain.<\/p>\n<h2>DMARC settings<\/h2>\n<div class=\"x_elementToProof\">Add a new domain to the DNS settings of the 2nd tier domain <b>TXT<\/b> an entry called <span style=\"color: #000000;\"><strong>_dmarc<\/strong><\/span> according to the following example. DMARC will automatically download all your subdomains.<br aria-hidden=\"true\" \/><br aria-hidden=\"true\" \/><\/div>\n<blockquote>\n<div class=\"x_elementToProof\"><span style=\"color: #000000;\"><strong><em>v=DMARC1; p=none;rua=mailto:it.odbornik@vasedomena.cz;ri=604800<\/em><\/strong><\/span><\/div>\n<\/blockquote>\n<div class=\"x_elementToProof\"><\/div>\n<div class=\"x_elementToProof\"><span style=\"color: #000000;\"><strong>v=DMARC1<\/strong><\/span>\u00a0- mandatory data<\/div>\n<div class=\"x_elementToProof\"><strong><span style=\"color: #000000;\">p=none<\/span><\/strong> - can take on values <strong>none, quarantine, reject<\/strong>. We recommend setting it to none from the start and then setting it to reject after evaluating what emails are leaving your domain.<\/div>\n<ul>\n<li><span style=\"color: #000000;\"><strong><i>none<\/i> -<\/strong><\/span> no policy, DMARC only works for reporting or testing purposes and the recipient does not take the result into account, we recommend setting it up at the beginning<\/li>\n<li><span style=\"color: #000000;\"><strong><i>quarantine<\/i>\u00a0-<\/strong><\/span> the recipient takes the result of the check into account, as a rule, a message that fails the check can be marked as spam<\/li>\n<li><span style=\"color: #000000;\"><strong><i>reject<\/i>\u00a0-<\/strong><\/span> the recipient rejects and fails to deliver a message that has not passed the check<\/li>\n<\/ul>\n<div class=\"x_elementToProof\"><span style=\"color: #000000;\"><strong>rua =<\/strong><\/span> aggregated reports are sent<br aria-hidden=\"true\" \/>mailto: email to which aggregated reports are sent - we recommend setting the email of the person who is the domain administrator for you. Be sure to set the value to make sure that the newsletters arrive exactly as they should.<\/div>\n<div><\/div>\n<div class=\"x_elementToProof\"><span style=\"color: #000000;\"><strong>ri=<\/strong><\/span> how long it takes to send aggregated reports in Tuesdays. 60480 = 7 days.<\/div>\n<h2><\/h2>\n<h2>Low proportion of SPAM flagging<\/h2>\n<p>The SPAM flag value will now have to be kept below 0.1 %. Check in your tools what your rate is now and adjust your mailings accordingly so that they only go to customers who are really interested. It's worth considering, if you don't do so now, to make signing up for your newsletters only possible after confirmation. And definitely work with customer segments - only send to those who are active. For passive customers, consider which newsletters they may or may not receive.<\/p>\n<h2>Easy logout option<\/h2>\n<p>Basically, this corresponds to Czech practices - it is necessary to allow easy unsubscription from the newsletter with one click. However, it is even more convenient to set the option directly in the newsletter header - Gmail will handle it and display the unsubscribe link itself. Most enhanced platforms already have this option integrated and you don't have to do anything.<\/p>\n<p><span style=\"color: #000000;\">If you're not sure about anything, we're here - email us at <a style=\"color: #000000;\" href=\"mailto:online@promogen.cz\">online@promogen.cz<\/a> or call<span data-contrast=\"auto\"> on the phone. <b>734 151 260<\/b><\/span>\u00a0and we'll be happy to help you with anything. We check the settings of our clients and if adjustments are needed, we either make them directly or contact them individually.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Google is tightening its rules for newsletters From February, you'll have to be even more careful with your mailings. That's because of new rules that have been introduced by","protected":false},"author":1,"featured_media":10569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[73],"class_list":["post-10568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mailing","tag-e-mailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google zp\u0159\u00eds\u0148uje pravidla pro newslettery | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"Google m\u00e1 nov\u00e1 pravidla pro rozes\u00edlky. Je\u0161t\u011b v\u00edce to odd\u011bl\u00ed zrno (tedy v\u00e1s) od plev (tedy od spammer\u016f). 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