{"id":10467,"date":"2023-12-18T15:04:04","date_gmt":"2023-12-18T14:04:04","guid":{"rendered":"https:\/\/www.promogen.cz\/?p=10467"},"modified":"2024-12-02T11:42:28","modified_gmt":"2024-12-02T10:42:28","slug":"blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou","status":"publish","type":"post","link":"https:\/\/promogen.cz\/en\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/","title":{"rendered":"Gamification in e-mailing: How to get contacts of potential customers in a playful way"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"gamification-blog\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1.png 900w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1-400x267.png 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1-768x512.png 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1-18x12.png 18w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-657ac98cdaa51\" class=\"wd-rs-657ac98cdaa51  wd-button-wrapper text-left\"><a href=\"https:\/\/promogen.cz\/en\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">E-mailing, Gamification<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-657ac9d8e16a5\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-657ac9d8e16a5 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1702545885721 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Gamification in e-mailing: How to get contacts of potential customers in a playful way<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-657ac9f375e84\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-657ac9f375e84 text-left  mtcenter\">\n\t\t\t<p>Email marketing is one of the most effective tools of an online marketer. Fact.<br \/>\nHowever, it is impossible to do without a quality e-mail database. Fact.<br \/>\nGetting new addresses is very difficult and quite expensive. Fact.<br \/>\nHowever, there are ways to do it. Fact.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1663168662625 wd-rs-6321f09351503\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-657b1b5524b21\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-657b1b5524b21 text-left color-scheme-dark\">\n\t\t\t<p><script>\n(function(e,a,d,b,c){a.mlctr={p:\"https:\/\/app.mailocator.com\",cpg:\"300604qJxnEURYAK\"};\nb=a.createElement(d);c=a.getElementsByTagName(d)[0];b.async=1;\nb.src=a.mlctr.p+\"\/_\/s\/\"+a.mlctr.cpg+\"\/ml.js?\"+Date.now();\nc.parentNode.insertBefore(b,c)})(window,document,\"script\");\n<\/script><\/p>\n<p>Thanks to selected gamification tools, at least <strong>double your email flow<\/strong> to your database.<\/p>\n<p><span style=\"color: #000000;\"><strong>What is gamification?<\/strong><\/span><\/p>\n<p>Relatively <strong>new marketing technique<\/strong>, which aims to increase customer interest by using game tools, thinking and principles.<\/p>\n<p>In our case, instead of an ordinary pop-up (a pop-up window with a request to sign up for the newsletter) or a field on the page for signing up for the newsletter <strong>we will use human playfulness to gain contact<\/strong>. For example, the game &quot;<strong>Wheel of Fortune<\/strong>\u201d, where the customer gets a chance to get a discount on their purchase in exchange for their email.<\/p>\n<p><span style=\"color: #000000;\"><strong>What are the results?<\/strong><\/span><\/p>\n<p>\u2728 The increase in conversion rate compared to the classic pop-up is <strong>at least double<\/strong>. Often though <strong>we reach numbers up to 4x larger<\/strong>. At the same discount as for the pop-up window. Subsequent sales also grow similarly.<\/p>\n<p>\u2728 It brings the best results from gamification elements <strong>Wheel of Fortune<\/strong>, but puns like <strong>Pexesa<\/strong>, <strong>advent calendar during the Christmas season<\/strong>, but also other puns. You can see for yourself what they can look like on our demo versions.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1702566727338 vc_row-o-content-middle vc_row-flex wd-rs-657b1b2b2d1eb\"><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><a style=\"cursor: pointer; position: relative; display: inline-block; margin: 8px 0 0; padding: 0 10px; width: 270px; height: 40px; background: #BF0012; color: #fff; font-family: 'Open Sans', sans-serif; font-weight: bold; font-size: 14px; text-align: center; text-decoration: none; text-transform: none; line-height: 40px; transition-duration: .2s; vertical-align: top; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;\" href=\"https:\/\/promogen.cz\/en\/gamifikace\/\" target=\"_blank\" rel=\"noopener\">Try gamification \u00bb <\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1663168662625 wd-rs-6321f09351503\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-657b1bd4af46c\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-657b1bd4af46c text-left color-scheme-dark\">\n\t\t\t<p><span style=\"color: #000000;\"><strong>When Christmas comes<\/strong><\/span><\/p>\n<p>Wheel of Fortune really works best in the long run. <strong>Except for Christmas time<\/strong>. That&#039;s when the advent calendar comes into play, with a new reward every day - even for existing customers. And business numbers are soaring\u2026<\/p>\n\t\t<\/div>\n\t\t\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"304\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/nejkratsi.gif\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"the shortest\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\t\t<div id=\"wd-674d8eda63b92\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-674d8eda63b92 text-left color-scheme-dark\">\n\t\t\t<p>If you are interested in this way of getting contacts, <strong>contact <\/strong>by e-mail to <strong>info@promogen.cz <\/strong>or by phone <strong>on <b><a href=\"tel: 420734151260\">734\u00a0151\u00a0260<\/a><\/b><\/strong>. He will be happy to talk to you, give you advice and come up with the ideal solution just for you.<\/p>\n<p><span style=\"color: #000000;\"><strong><em>And one more thing\u2026<\/em><\/strong><\/span><\/p>\n<p>We can also transfer gamification to real life - for your customers, partners, suppliers or clients, we will design and produce an original advent calendar with, for example, your products. This is because we have our press and production division, which manages even the impossible. Be sure to call Jakub here as well, he will advise you.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"E-mailing, Gamification Gamification in e-mailing: How to get leads in a playful way Email marketing is one of the most effective tools online","protected":false},"author":1,"featured_media":10469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[73],"class_list":["post-10467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mailing","tag-e-mailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gamifikace v e-mailingu: Jak z\u00edskat kontakty potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hravou cestou | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"M\u00edt p\u0159ehled o v\u00fdkonu marketingov\u00fdch kampan\u00ed je nutnost. 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