{"id":8981,"date":"2022-07-30T13:03:54","date_gmt":"2022-07-30T11:03:54","guid":{"rendered":"https:\/\/www.promogen.cz\/e-mailovy-marketing-2-2\/"},"modified":"2023-11-01T10:46:49","modified_gmt":"2023-11-01T09:46:49","slug":"e-mailing","status":"publish","type":"page","link":"https:\/\/promogen.cz\/en\/e-mailing\/","title":{"rendered":"E-mailing"},"content":{"rendered":"
\t\t
\n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>
\t\t
\n\t\t\t\n\t\t\t\"icon-emailing\"\n\t\t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
\n\t\t\t\n\t\t\t
\n\t\t\t\t

Email marketing<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t
Email marketing is one of the most effective and profitable channels of online communication if you know how to work with it.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div><\/div>
<\/div>
\t\t\t \t\t\t
\t\t\t \t\t\t\t\t
\n\t\t\t

Email marketing is one of the most effective and personal forms of digital marketing, and properly designed emails have the power to reach, inform and persuade your audience to make a purchase, service or other desired action.<\/span><\/p>\n

However, email marketing is much more complex and sophisticated than just sending mass emails<\/strong>. It is the art of creating content that is not only relevant, but also relevant to specific groups of people. This means we take the pulse of your customers, identify their needs and interests, and then create content and offers that will be of real value to them.<\/span><\/p>\n

One of the key tools for effective email marketing is RFM analysis<\/strong>, which allows customers to be classified according to three key factors.<\/span><\/p>\n

Another important aspect of email marketing is Customer Lifetime Value<\/strong> (CLV). Calculating CLV allows you to determine how much revenue you can expect a given customer to generate over the course of their relationship with your brand. With CLV in mind, you can better allocate your marketing resources and invest in those customers who have the potential to bring you long-term profit.<\/span><\/p>\n

We have extensive experience in email marketing and understand these complex concepts. We're here to help you build an effective email strategy that's tailored precisely to your goals and needs, helping you get the most out of your email marketing potential. With us, you can be sure that your email campaigns will be successful and that you will achieve excellent results in your digital marketing.<\/span><\/p>\n\t\t<\/div>\n\t\t\n\t\t

\n\t\t\t\n\t\t\t
\n\t\t\t\t

How does cooperation with us work?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
\n\t\t\t
    \n
  1. \n
      \n
    1. We will analyze the current situation<\/li>\n
    2. We will propose a long-term or short-term strategy and choose a suitable platform<\/li>\n
    3. We will create a creative visual template and start sending out newsletters<\/li>\n
    4. We will prepare scenarios for the acquisition of new contacts<\/li>\n
    5. We create new personalized blocks and gamification elements<\/li>\n
    6. We implement automated campaigns<\/li>\n
    7. We will create an optimal scheme for sending transactional and notification emails and their graphic form<\/li>\n
    8. We will inform you regularly about the results<\/li>\n
    9. We come up with more ideas for improvement<\/li>\n
    10. We fulfill the agreed goals<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>
      \t\t\t \t\t\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t
      \n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"icon1\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t

      Emailing tools<\/h4>\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t

      What tools do we use?<\/strong><\/span>
      \nThe main platforms we use and where we are certified partners.<\/p>\n

      \"\"\u00a0 \u00a0 \u00a0 \u00a0\"\"<\/p>\n

      \u00a0\"\"\u00a0 \u00a0 \u00a0 \u00a0\"\"<\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t

      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t
      \n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"icon1\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t

      Why work with us?<\/h4>\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t
        \n
      • We use advanced marketing strategies and tools<\/li>\n
      • Proactive approach and innovative solutions<\/li>\n
      • We coordinate campaigns with planned marketing ones
        \nactivities and other channels of online communication<\/li>\n
      • We automate as much as possible<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"icon1\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t

        TIP<\/h4>\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t

        Are you new to emailing?<\/strong><\/span>
        \nWe first conduct a complete campaign audit, check their settings, optimization and use of potential. The result will be clear sub-steps that will lead to improved performance.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

        <\/div>
        \n\t\t
        \n\t\t\t\n\t\t\t
        \n\t\t\t\t

        What will our work bring you?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
        \t\t
        \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\n\t\t
        \n\t\t\t\n\t\t\t
        \n\t\t\t\t

        Higher sales<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t
        Higher sales, but not at any cost. We monitor in detail and regularly so that the costs of increasing sales do not exceed your profits. We also take care of detailed reports so that you always know how the campaign is earning.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
        \t\t
        \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\n\t\t
        \n\t\t\t\n\t\t\t
        \n\t\t\t\t

        Repeat purchases<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t
        You need to approach the customer who comes back to you differently - so that you don't pay too much for his visits. That's why we work with special campaigns for returning customers.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
        \t\t
        \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\n\t\t
        \n\t\t\t\n\t\t\t
        \n\t\t\t\t

        New contacts<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t
        We are always looking for ways to bring you new customers. But the price for them must not be higher than your earnings. In cooperation with you, we analyze your data and determine the price of a new customer.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div><\/div>
        <\/div>
        \n\t\t
        \n\t\t\t\t\t\t\t
        - Portfolio -<\/div>\n\t\t\t\n\t\t\t
        \n\t\t\t\t

        Samples of work<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
        \t\t
        \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>
        \t\t
        \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>
        \t\t
        \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>
        \t\t
        \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>
        \t\t
        \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
        <\/div>