{"id":11957,"date":"2025-09-07T10:36:00","date_gmt":"2025-09-07T08:36:00","guid":{"rendered":"https:\/\/promogen.cz\/?page_id=11957"},"modified":"2026-01-23T15:19:32","modified_gmt":"2026-01-23T14:19:32","slug":"audit-sdileni-pristupu-pro-reklamni-ucty","status":"publish","type":"page","link":"https:\/\/promogen.cz\/en\/audit-sdileni-pristupu-pro-reklamni-ucty\/","title":{"rendered":"Audit"},"content":{"rendered":"
\t\t
\n\t\t\t\n\t\t\t\"Business\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>
\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
\n\t\t\t\n\t\t\t
\n\t\t\t\t

Access Sharing Instructions
\nto advertising accounts<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
\n\t\t\t

In order for us to be able to review your account settings, we need access to them. Below you will find instructions on how to share your access with us.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

<\/div>
\t\t\t \t\t\t
\n\t\t
\n\t\t\t\t\t\t\t
TOOLS<\/div>\n\t\t\t\n\t\t\t
\n\t\t\t\t

Sharing instructions for:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
GOOGLE<\/a><\/div><\/div><\/div><\/div>
META<\/a><\/div><\/div><\/div><\/div>
LIST<\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>
\n\t\t
\n\t\t\t\t\t\t\t
GOOGLE<\/div>\n\t\t\t\n\t\t\t
\n\t\t\t\t

Sharing instructions for:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
Google Ads<\/a><\/div><\/div><\/div><\/div>
Google Analytics 4<\/a><\/div><\/div><\/div><\/div>
Google Merchant Center<\/a><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div>
Google Tag Manager<\/a><\/div><\/div><\/div><\/div>
Google Search Console<\/a><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div>
\n\t\t
\n\t\t\t\n\t\t\t
\n\t\t\t\t

GOOGLE ADS<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
\t\t
\n\t\t\t

As an agency, we need access to Google Ads<\/strong><\/span>so that we can efficiently manage and optimise PPC campaigns<\/strong><\/span> our clients, monitor performance and adjust budgets to meet current needs. This approach also allows us to analyse data, test new strategies and provide clients with detailed reports<\/strong><\/span> on the results of the campaigns.<\/span><\/p>\n

Adding an external PromoGEN user:<\/strong><\/span><\/p>\n

    \n
  1. Sign in at ads.google.com<\/strong><\/a>.<\/li>\n
  2. Click on (key icon) key<\/strong> <\/span>\u2192 \"Access and Security\"<\/strong><\/span>.<\/li>\n
  3. Getting your account number:
    \n<\/strong>Find your Google Ads account number. It's usually in the top right corner of the screen above your email. Copy or make a note of this number.<\/li>\n
  4. Sending the request:
    \n<\/strong><\/span>Send us Google Ads account number<\/strong><\/span>, under which you are currently running ads, to the email from which we sent you this guide. If you're not sure who to reply to, send an email to     info@promogen.cz<\/a><\/strong>.<\/li>\n
  5. We will then send you an invitation, which you will confirm.<\/li>\n
  6. Confirmation of the request:
    \n<\/strong>Sign in to your Google Ads account. Go to the section \"Administration\"<\/strong><\/span> and then into \"Access and Security\"<\/strong><\/span>. In the section \"Managers.\"<\/strong><\/span> you will find the linking request you need Confirm<\/strong><\/span>.<\/li>\n<\/ol>\n

    Removing access:<\/strong><\/span><\/p>\n

      \n
    1. In the part \"Access and Security\"<\/strong><\/span> find the user: promogen.cz<\/strong><\/span>.<\/li>\n
    2. Click on (three dots) \u22ef \u2192 \"Remove access\"<\/strong><\/span>.<\/li>\n<\/ol>\n

      ATTENTION - User access can only be added, modified or removed by the owner of the Company Profile.<\/span><\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

      <\/div>
      \n\t\t
      \n\t\t\t\n\t\t\t
      \n\t\t\t\t

      Google Analytics 4<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
      \t\t
      \n\t\t\t

      Access to Google Analytics allows us to track website traffic, analyse user behaviour and measure the performance of our clients' marketing campaigns. This access is key to optimizing strategies, improving conversion rates and providing data-driven recommendations.<\/span><\/p>\n

      Adding an external PromoGEN user:<\/strong><\/span><\/p>\n

        \n
      1. Go to analytics.google.com<\/strong><\/a>.<\/li>\n
      2. Add access to your account:<\/strong><\/span> Click on \"Administrator\"<\/strong><\/span> and in the section \"Account.\"<\/strong><\/span> select \u2192 \"Manage account access\" <\/strong><\/span>see screen below.<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t
          \n
        1. Click the (plus) icon in the top right corner <\/span>+<\/span><\/strong> and select \"<\/strong><\/span><\/span>Adding new users\"<\/strong><\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t
            \n
          1. Enter your email: analytics2@promogen.cz<\/strong><\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t
              \n
            1. Set rights to at least \"<\/strong><\/span><\/span>Editor\"<\/strong><\/span><\/b><\/li>\n
            2. Click on the button \"<\/strong><\/span><\/span>Add\"<\/strong><\/b><\/span><\/li>\n
            3. Send an invitation<\/b><\/span><\/li>\n<\/ol>\n

              Removing access:<\/strong><\/span><\/p>\n

                \n
              1. In \"Access Management\"<\/strong><\/span> click on the user: analytics2@promogen.cz<\/strong><\/span>.<\/li>\n
              2. Click on (three dots) \u22ef \u2192 \"Remove access\"<\/strong><\/span>.<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
                <\/div>
                \n\t\t
                \n\t\t\t\n\t\t\t
                \n\t\t\t\t

                Google Merchant Center<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
                \t\t
                \n\t\t\t

                Access to Google Merchant Center is necessary to manage product data and advertise our clients' products through Google Shopping. It also allows us to optimize product feeds, monitor performance and ensure that our clients' products are displayed correctly to customers.<\/span><\/p>\n

                Adding a PromoGEN user:<\/strong><\/span><\/p>\n

                  \n
                1. Sign in at merchants.google.com<\/strong><\/a>.<\/li>\n
                2. Click on the icon \"settings.\"<\/span><\/strong> (gear icon) \u2192 and then to \"<\/span><\/strong>People and access\"<\/strong><\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
                  \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
                  \n\t\t\t
                    \n
                  1. Click on the button \"Add user\"<\/strong><\/span><\/li>\n
                  2. Then enter your email: analytics2@promogen.cz<\/strong><\/span><\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
                    \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
                    \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
                    \n\t\t\t
                      \n
                    1. The invitation will be sent automatically to the e-mail address given and we will confirm it in PromoGEN.<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
                      \n\t\t\t

                      Removing access:<\/strong><\/p>\n

                        \n
                      1. In the section \"Account Access\"<\/strong><\/span> click on the user on <\/span>\u22ef \u2192 <\/b>then click on<\/span> \"Remove\"<\/strong><\/span>.<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
                        <\/div>
                        \n\t\t
                        \n\t\t\t\n\t\t\t
                        \n\t\t\t\t

                        Google Tag Manager<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
                        \t\t
                        \n\t\t\t

                        Adding access for PromoGEN:<\/strong><\/span><\/p>\n

                          \n
                        1. Sign in to Google Tag Manager
                          \n<\/strong><\/span>- Open the page: tagmanager.google.com<\/strong><\/a>
                          \n- Select the correct account and container to which you want to grant access.<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
                          \n\t\t\t
                            \n
                          1. Go to user settings
                            \n<\/strong><\/span>-\u00a0 In the left menu, click on <\/span>\"Administrator (Admin)\"<\/span><\/strong>.<\/span>
                            \n-\u00a0 In the part <\/span>\"Account.\"<\/b><\/span> click on <\/span>\"User Management\"<\/span><\/strong>.<\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
                            \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
                            \n\t\t\t
                              \n
                            1. Add a user
                              \n<\/strong><\/span>- \u00a0On the top right, click on <\/span>plus icon (+)<\/b> \u2192 <\/span>\"Add users\"<\/b><\/span>.<\/span>
                              \n- \u00a0Enter the email address of the agency representative analytics2@promogen.cz<\/strong><\/span><\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
                              \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
                              \n\t\t\t

                              4. Set permissions<\/span><\/p>\n