{"id":11041,"date":"2024-12-01T10:21:55","date_gmt":"2024-12-01T09:21:55","guid":{"rendered":"https:\/\/promogen.cz\/?page_id=11041"},"modified":"2025-02-12T11:23:01","modified_gmt":"2025-02-12T10:23:01","slug":"br","status":"publish","type":"page","link":"https:\/\/promogen.cz\/en\/br\/","title":{"rendered":"AI-based personalized e-commerce tool"},"content":{"rendered":"<div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1733055755082 vc_row-has-fill vc_row-o-content-middle vc_row-flex wd-bg-center-top mobile-bg-img-hidden wd-rs-674c5506a9d9c\"><div class=\"wpb_column vc_column_container vc_col-sm-6 wd-rs-63a47d0c6fca2\"><div class=\"vc_column-inner vc_custom_1671724304770\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c28cbe1806\" class=\"wd-image wd-wpb wd-rs-674c28cbe1806 text-left vc_custom_1733044452237\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"490\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/1.jpg\" class=\"attachment-full\" alt=\"\" title=\"1\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/1.jpg 765w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/1-400x256.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/1-18x12.jpg 18w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 wd-enabled-flex wd-rs-63a47d2ab4f27\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-67ac76794a57b\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-67ac76794a57b wd-title-color-default wd-title-style-default text-left vc_custom_1739355776294 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h1 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl\" >Personalised e-commerce<br \/>\nAI-based tool<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-animations-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-animations.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-12 wd-rs-674c57cc36e7e\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-674c2a94dd743\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c2a94dd743 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Who is Bloomreach suitable for?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1733056571139 wd-rs-674c5830e542d\"><div class=\"wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-674c2a7ae91ad\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-674c2a7ae91ad text-left\">\n\t\t\t<p>Bloomreach is the ideal solution for companies that want to use data more effectively, better understand their customers' behaviour and preferences, and make more informed marketing decisions based on these insights, thereby significantly improving the customer experience.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c29de8b4a6\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-674c29de8b4a6 text-left\">\n\t\t\t<ul>\n<li><span style=\"color: #bf0012;\"><strong>E-commerce companies:<\/strong><\/span> helps personalise offers and increase sales.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>B2C companies:<\/strong><\/span> allows you to precisely target your content to the customer.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Retailers:<\/strong><\/span> connects brick-and-mortar and online stores and provides a unified experience.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Marketing teams:<\/strong><\/span> provides tools for campaign optimization and better ROI.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Large enterprises:<\/strong> <\/span>scalable solution for working with large data.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Companies with global reach:<\/strong><\/span> allows content to be tailored to local markets.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1733056445839 vc_row-has-fill wd-bg-left-center mobile-bg-img-hidden wd-rs-674c57bab7e00\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-674c344b759b4\"><div class=\"wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-674c348c0da93\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c348c0da93 wd-title-color-default wd-title-style-default text-left  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Why choose Bloomreach?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-674c53084eec4\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-674c53084eec4 text-left\">\n\t\t\t<p><span style=\"color: #bf0012;\"><strong>Customized personalization:<\/strong> <\/span>can offer each user real-time content and offers that match their needs and shopping habits.<\/p>\n<p><span style=\"color: #bf0012;\"><strong>Advanced analytics:<\/strong><\/span> allows you to create custom reports\/dashboards to help improve the performance of emails and other marketing channels. For example, you can track and analyse where customers who buy certain products are coming from and tailor campaigns accordingly.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c343f2f420\" class=\"wd-image wd-wpb wd-rs-674c343f2f420 text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"373\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/2a.jpg\" class=\"attachment-full\" alt=\"\" title=\"2a\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/2a.jpg 418w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/2a-336x300.jpg 336w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/2a-13x12.jpg 13w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\n\t\t<div id=\"wd-674c35024200b\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c35024200b wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >What can Bloomreach do?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1733047624925 vc_row-o-content-middle vc_row-flex wd-rs-674c35447a02e\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674daa4e020cd\" class=\"wd-image wd-wpb wd-rs-674daa4e020cd text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\"  src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/graf2.svg\" title=\"graph2\" width=\"3000\" height=\"3000\">\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1733056424279 vc_row-has-fill wd-rs-674c57a328434\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-674c5531d43e8\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c5531d43e8 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >What do you get with Bloomreach?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c370e84d28\" class=\"wd-image wd-wpb wd-animation-slide-from-top wd-animation-normal wd-rs-674c370e84d28 text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"79\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/1.png\" class=\"attachment-medium\" alt=\"\" title=\"1\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/1.png 100w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/1-15x12.png 15w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-674c3582dbee7\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-674c3582dbee7 wd-title-color-white wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >Higher sales<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-xs\">personalised offers lead to higher conversion rates and increase the average order value.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c371fa3983\" class=\"wd-image wd-wpb wd-animation-slide-from-top wd-animation-normal wd-rs-674c371fa3983 text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"79\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/2.png\" class=\"attachment-medium\" alt=\"\" title=\"2\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/2.png 100w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/2-15x12.png 15w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-674c358f85c2e\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-674c358f85c2e wd-title-color-white wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >Faster market response<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-xs\">you can react flexibly to market changes and customer needs thanks to easy customisation<br \/>\ncampaigns.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c372677de7\" class=\"wd-image wd-wpb wd-animation-slide-from-top wd-animation-normal wd-rs-674c372677de7 text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"79\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/3.png\" class=\"attachment-medium\" alt=\"\" title=\"3\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/3.png 100w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/3-15x12.png 15w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-674c35a1a22df\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-674c35a1a22df wd-title-color-white wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >More loyal customers<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-xs\">personalized communication strengthens the relationship with customers, leading to increased loyalty and repeat purchases.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c372d2023a\" class=\"wd-image wd-wpb wd-animation-slide-from-top wd-animation-normal wd-rs-674c372d2023a text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"79\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/4.png\" class=\"attachment-medium\" alt=\"\" title=\"4\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/4.png 100w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/4-15x12.png 15w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-674c360952704\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-674c360952704 wd-title-color-white wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >Better targeting<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-xs\">Reduce marketing costs by reaching the right people with the right content.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1733056415368 vc_row-has-fill wd-bg-left-center mobile-bg-img-hidden wd-rs-674c579c1d311\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-674c344b759b4\"><div class=\"wpb_column vc_column_container vc_col-sm-9\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-674c37d65cbe7\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c37d65cbe7 wd-title-color-default wd-title-style-default text-left  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >What else can Bloomreach do?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-674c5316107c8\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-674c5316107c8 text-left\">\n\t\t\t<ul>\n<li><span style=\"color: #bf0012;\"><strong>Frequency policy:<\/strong><\/span> automatically tracks the number of emails sent to each customer, and prioritizes which email will be delivered first.<\/li>\n<li><strong><span style=\"color: #bf0012;\">Waiting time:<\/span><\/strong> set the waiting time between campaign steps based on the average time between customer orders.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Optimal end time:<\/strong><\/span> analyses when customers open newsletters most often and sends them an email at that time, maximising the chances of an open.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Discount limits:<\/strong><\/span> You can set limits, for example, so that the first 50 customers get a discount of CZK 1,000, while the rest receive a different offer.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>A\/B tests:<\/strong><\/span> Set up multiple A\/B tests and track the results, including control groups, allowing you to measure and optimize the effectiveness of each variant.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Silent hours:<\/strong><\/span> if you don't want to send automations and newsletters at 3am, for example, you can set up quiet hours. Your messages will arrive at a convenient time and won't be distracting.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Shared blocks:<\/strong><\/span> allow you to change content in bulk, saving time and ensuring consistency across campaigns.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Newsletters in multiple versions:<\/strong><\/span> you don't have to create different versions of newsletters manually. Thanks to the preparation in Bloomreach, you can easily manage and automate different versions of newsletters, which greatly simplifies working with multiple language versions or target groups.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c53f728d6e\" class=\"wd-image wd-wpb wd-rs-674c53f728d6e text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"353\" height=\"633\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/br.jpg\" class=\"attachment-full\" alt=\"\" title=\"br\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/br.jpg 353w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/br-167x300.jpg 167w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/br-7x12.jpg 7w\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1733056392908 vc_row-has-fill wd-rs-674c578485564\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-674c548c1a0b5\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c548c1a0b5 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >How does Bloomreach help with the end of 3rd party cookies?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-s\">CDP Bloomreach allows for the collection of first-party data from a variety of sources and touchpoints, which can lead to a richer and more accurate data set than what you get through Google Analytics 4 (GA4) alone.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div id=\"wd-674c54c7314cc\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c54c7314cc wd-title-color-default wd-title-style-default text-center  wd-title-empty wd-underline-colored\">\n\t\t\t\t\t\t\t<div class=\"title-subtitle  subtitle-color-default font-default subtitle-style-default wd-font-weight- wd-fontsize-xs\">Specifically in GA4:<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" ><\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-674c54d0919a5\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-674c54d0919a5 text-left\">\n\t\t\t<ul>\n<li>GA4 only relies on third party cookies and technologies such as Intelligent Tracking Prevention in browsers block these cookies. CDP Bloomreach may collect data on the server side, making it less susceptible to blocking.<\/li>\n<li>Bloomreach can better optimize the process of obtaining customer identity and increase the amount of data available.<\/li>\n<li>While GA4 typically collects data only from websites, Bloomreach combines data from multiple sources such as CRM, POS, transactional data to provide a more comprehensive view of the customer.<\/li>\n<li>Data Fragmentation - Bloomreach connects single user interactions across multiple channels and devices.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1733056372766 wd-rs-674c577008530\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-674c55e651773\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c55e651773 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Case studies:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-2 wd-rs-674c57172f135\"><div class=\"vc_column-inner vc_custom_1733056286232\"><div class=\"wpb_wrapper\"><div id=\"wd-674db98c8b527\" class=\"wd-rs-674db98c8b527  wd-button-wrapper text-center\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/o2\" title=\"\" target=\"_blank\" class=\"btn btn-scheme-light btn-scheme-hover-light btn-style-default btn-style-round btn-size-default\">O2 Slovakia<\/a><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 wd-rs-674c57210ff6d\"><div class=\"vc_column-inner vc_custom_1733056291832\"><div class=\"wpb_wrapper\"><div id=\"wd-674db99620902\" class=\"wd-rs-674db99620902  wd-button-wrapper text-center\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/4home-case-study\" title=\"\" target=\"_blank\" class=\"btn btn-scheme-light btn-scheme-hover-light btn-style-default btn-style-round btn-size-default\">4Home<\/a><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 wd-rs-674c572609d83\"><div class=\"vc_column-inner vc_custom_1733056296126\"><div class=\"wpb_wrapper\"><div id=\"wd-674db99aee4e1\" class=\"wd-rs-674db99aee4e1  wd-button-wrapper text-center\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/spokojenypes-case-study\" title=\"\" target=\"_blank\" class=\"btn btn-scheme-light btn-scheme-hover-light btn-style-default btn-style-round btn-size-default\">Satisfied Dog<\/a><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 wd-rs-674c5729bf4c1\"><div class=\"vc_column-inner vc_custom_1733056299737\"><div class=\"wpb_wrapper\"><div id=\"wd-674db9a870603\" class=\"wd-rs-674db9a870603  wd-button-wrapper text-center\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/notino-expands-its-omnichannel-strategy\" title=\"\" target=\"_blank\" class=\"btn btn-scheme-light btn-scheme-hover-light btn-style-default btn-style-round btn-size-default\">Notino<\/a><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 wd-rs-674c572e328f7\"><div class=\"vc_column-inner vc_custom_1733056304075\"><div class=\"wpb_wrapper\"><div id=\"wd-674db9b243311\" class=\"wd-rs-674db9b243311  wd-button-wrapper text-center\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/sazka\" title=\"\" target=\"_blank\" class=\"btn btn-scheme-light btn-scheme-hover-light btn-style-default btn-style-round btn-size-default\">Sazka<\/a><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 wd-rs-674c5732bdc9a\"><div class=\"vc_column-inner vc_custom_1733056308767\"><div class=\"wpb_wrapper\"><div id=\"wd-674dbb9854bc0\" class=\"wd-rs-674dbb9854bc0  wd-button-wrapper text-center\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/kiwi-increases-bookings-made-via-push-notifications-with-bloomreach-engagement\" title=\"\" target=\"_blank\" class=\"btn btn-scheme-light btn-scheme-hover-light btn-style-default btn-style-round btn-size-default\">Kiwi<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1659178248320 vc_row-has-fill wd-rs-62e50d050141e\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-62e60c2766418\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-62e60c2766418 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\t\t\t\t<div class=\"title-subtitle  subtitle-color-default font-default subtitle-style-default wd-font-weight- wd-fontsize-m\">- Write us -<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl\" >What can we help you with?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/pages\/11041\" data-token=\"5a71aca0bf220c05afe0c8e2ec6491ca\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/pages\/11041\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_3\">Name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-9292-field_3\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][3]\" required><\/div><div id=\"wpforms-9292-field_4-container\" class=\"wpforms-field wpforms-field-email wpforms-one-half\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_4\">E-mail <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-9292-field_4\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][4]\" required><\/div><div id=\"wpforms-9292-field_5-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_5\">Phone <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-9292-field_5\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][5]\" required><\/div><div id=\"wpforms-9292-field_6-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half\" data-field-id=\"6\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_6\">Firm<\/label><input type=\"text\" id=\"wpforms-9292-field_6\" class=\"wpforms-field-large\" name=\"wpforms[fields][6]\" ><\/div><div id=\"wpforms-9292-field_8-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"8\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_8\">Your message <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-9292-field_8\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][8]\" required><\/textarea><\/div><\/div><input type=\"hidden\" name=\"wpforms[recaptcha]\" value=\"\"><div class=\"wpforms-submit-container\"><input type=\"hidden\" name=\"wpforms[id]\" value=\"9292\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"1\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-9292\" class=\"wpforms-submit\" data-alt-text=\"Odes\u00edl\u00e1ni...\" data-submit-text=\"Odeslat\" aria-live=\"assertive\" value=\"wpforms-submit\">Send<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promogen.cz\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"\"><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/div>  <!-- .wpforms-container --><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"Personalized AI-based e-commerce tool Who is Bloomreach suitable for? Bloomreach is the ideal solution for businesses that want to more efficiently","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11041","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalizovany\u0301 e-commerce n\u00e1stroj na b\u00e1zi AI - PromoGEN.cz<\/title>\n<meta name=\"description\" content=\"PromoGEN.cz - Personalizovany\u0301 e-commerce n\u00e1stroj na b\u00e1zi AI - Bloomreach je ide\u00e1ln\u00edm \u0159e\u0161en\u00edm pro firmy, kter\u00e9 cht\u011bj\u00ed efektivn\u011bji vyu\u017e\u00edvat data, l\u00e9pe porozum\u011bt chov\u00e1n\u00ed a preferenc\u00edm sv\u00fdch z\u00e1kazn\u00edk\u016f a na z\u00e1klad\u011b t\u011bchto poznatk\u016f d\u011blat informovan\u011bj\u0161\u00ed marketingov\u00e1 rozhodnut\u00ed, \u010d\u00edm\u017e v\u00fdrazn\u011b zlep\u0161\u00ed z\u00e1kaznickou zku\u0161enost.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promogen.cz\/en\/br\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalizovany\u0301 e-commerce n\u00e1stroj na b\u00e1zi AI - 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